Companies spend nearly $100 billion on digital marketing globally, every year. At the same time, being an expert in every field while running a business is grueling. Numerous ways of doing digital marketing, running PPC campaigns, social media ads and keeping up with the latest algorithm updates. In the following article, we will give you the ultimate cheat sheet to get an overview of digital marketing activities that your company can benefit from. During the years of being an unconventional marketing agency, we found these digital marketing articles extremely helpful while catching up with the latest news within the industry and we implemented the majority of the learnings.
Top 5 Articles About SEO
One of the first steps while building up an SEO strategy is creating a keyword list. Based on these words and phrases your potential and existing customers can find you on different search engines and you will have a chance to engage with them. Backlinko is one of the leading platforms if you want to get higher online rankings and more traffic to your website. The article describes clearly the process of targeting the right keywords from finding the most suitable words to build up an article around the phrases.
Before hiring your SEO manager or growth agency probably you will rely on all the advices from friends and content pieces that you have read before. It is important to know how to plan your SEO activities, but it is also highly recommended to know what not to. The above-mentioned digital marketing article can help you with this issue, even though it contains some coding jargons it is extremely helpful to eliminate the myths in the SEO world.
Probably you are aware of the fact that Google and other search engines are run by algorithms. On the other hand, you may not know that these formulas are changing on a monthly basis, determining your web traffic. To keep track of all the updates we use Barracuda, a free tool that helps you to understand whether you have been affected by recent algorithm updates or not.
Your webpage is going to be one of the first touchpoints where you can educate your customers about your product or service. If you take into consideration that there are 1,518,207,412 webpages around the World you can get a pretty clear image that you will have to have a strong strategy to keep your clients on your page. Content, title tags, user experience are all deal-breakers when it comes to building a strong website and the above-mentioned article can give you a pretty good starting point to improve your platform.
You have built your webpage and now you are ready to receive the enormous flow of visitors hungry to see your product. But how do you know if your platform performs as you expect? Google Analytics is going to be your primary source of feedback before you try other paid tools just as Ahrefs or SimilarWeb. It takes some time to understand the charts and statistics completely, but this digital marketing article from Conversionxl will give you a clear summary of Analytics.
Top 5 Articles About Content Marketing
Let’s start at the basics. Why successful companies write blog posts? The whole point of inbound marketing and content creation is to convert strangers to visitors, visitors to leads, leads to customers, and customers to promoters of your business. It is a complex process and founders have to build various departments to cover each stage. At the same time, it’s worth it. 55% of marketers say blogging is their biggest inbound marketing source. Cobloom’s article summarizes briefly the advantages of inbound marketing and why it has been outperforming the traditional way of marketing for years.
Now you got a better understanding of the importance of content marketing. But how often should you publish content? In the case of both B2B and B2C businesses, there is a simple rule. The more you post the better. B2C companies that publish blog posts 11+ times a month get 4x more traffic than those that have 4-5 monthly pieces. If you want to see more statistics about blogging or if you want free blog templates visit HubSpot’s digital marketing article.
You have published a bunch of articles and now you are waiting to get traffic. Some of your contents perform better some of them poorly. One of the reasons can be that you published at the wrong time. Since the first blog page was created there is a mystery around the best time of publishing content. Numerous researches have been conducted, but there is not a simple answer for the best time of publishing your content. There are some general periods when articles tend to receive more traffic and it is recommended to start with these before you conclude your learnings about your specific audience.
Are you not operating in the skyrocket industry? Chin up, you can still write interesting articles to your market. Sometimes it can be difficult to find inspiration to write engaging content. If you take into consideration that content marketing is going to have an industry worth of $412.88 Billion by 2021 you can be confident even though if you have a small piece of the cake. You can attract your audience in certain ways to stand out from the competition and if you manage to create interesting posts in a boring industry your chances are even better.
“Long posts usually perform better on every level.” Neil Platel, one of the leading digital marketers of our era and many others are on the same page when it comes to article length. What does it mean in numbers? On average, longer posts get 77.2% more links than shorter ones. Generate marketing campaigns from your longer articles, get backlinks and leads for a longer period of time and provide more value to your readers. These are just some of the advantages of longer content and we found it extremely helpful during the years of generating bigger exposure in the digital world for our clients.
Top 5 Articles About Video Marketing
First of all, why do you need to implement videos in your marketing strategy? On average people spend 88% more time on webpages that have videos. You are 80% more likely to generate leads from visitors by using video content on your landing pages. Some of the numerous statistics that prove that video and visual content implementation will take over during the coming years of digital marketing. You can get to know more about the importance of thumbnails, creating a hook, storytelling and other aspects of video marketing in the above-mentioned article. 81% of companies already use videos to grow their business and it is highly recommended to keep up with the marketing battle in your industry.
If you are operating in a B2B industry LinkedIn is your primary social platform to reach and engage with your audience. 575+ million users, 61 million senior-level influencers and 40 million decision-makers are registered, but it is not the biggest reason to focus on LinkedIn. The majority of them is using the platform for the same reason as you. Looking for partnerships, interesting industry news and rising companies. At the same time, they are busy business people and many times they do not bother with reading articles, but they rather want to watch videos. This digital marketing article gives an overview of strategies that you can use in order to leverage the potential of videos on Linkedin.
How to get started with video marketing on Twitter? It is the second platform when it comes to social media that can help to grow your business. Back in the days, it was purely a place for B2C marketing but since then it has become an amazing place for B2B marketers as well. Contents with videos on Twitter are 50% more likely to raise brand awareness than those that have purely written materials and videos are 6x more likely to be retweeted than pictures.
We came to the third leading social platform and videos have taken over here as well. With 2.2 billion active monthly users Facebook is the biggest social media channel that marketers can utilize. The article is a great cheat sheet for getting to know more about scheduling Facebook posts, call-to-actions, optimal video length and much more.
Posting videos on social has big potential and it is a great way of engaging with your audience. On the other hand, they have to be produced constantly in order to appear on LinkedIn, Twitter and Facebook. Videos on landing pages have to be made only once and it increases the likelihood of converting your visitors to leads and later to customers. Read the above-mentioned digital marketing article to get a better image of how to implement videos into your landing page correctly.
Top 5 Articles About The Psychology of Marketing
Why we like, share and comment on stuff on social media? Human psychology is extremely complex and in order to build a successful marketing campaign, some insights into the human brain can be a huge plus. The article contains a long infographic that can be relevant while setting up your strategy for the coming months or if you want to make some quick wins.
Why some content catch on and some do not? In many cases, you want to target a broad audience thus, you make your topic too generic. A lack of targeting can be extremely harmful and eventually, you can end up wasting your time with writing a 2000 word article that nobody read. The specificity strategy builds on this theory and it seems to work. People are getting more and more experts in searching for solutions for their problems hence, specific articles for specific problems are getting more attractive to them.
Why do cat videos and PSY’s horse dance go viral and why is my company still unseen in the industry despite my marketing efforts? Jonah Berger’s STEPPS model is one of the basic theories of marketing and virality. The acronyms stand for Social Currency, Triggers, Emotion, Public, Practical Value and Stories. We loved the mentioned article because it compares the credibility of the theory back in the days when it was created and today.
How to increase the number of signups? People get a tremendous amount of impressions both from the digital and offline world as well. To make your visitors sign up for your news and receive even more information is not that easy as it sounds. There are certain techniques that work in a big majority that can help to generate more leads for your business. Cheat sheets and guides seem to resonate with customers and there are few more materials that you can hook attention with.
Why do people open emails? Based on a research, conducted with 1,720,490,613 sent emails, the average open rate was 13.53%. What about the rest? Too long subject lines, exclamation points, unspecific subjects are all factors that can reduce the number of email opens and undermine your lead generation expectations. But it’s not everything. The article mentions many more statistics and recommended steps to increase the likelihood to engage with your page visitors.
Top 5 Articles About Conversion Rate Optimization (CRO)
Bounce rate is one of the key metrics that indicate whether your visitors are satisfied with your webpage or not. There are some misunderstandings regarding this term and the way you can reduce it. Probably around half of the people who visit your website will leave without visiting other pages. Understand your Google Analytics, take into consideration your keywords and other factors that are discussed in the article.
How can you benefit from an engaging landing page? How can it help to convert your page visitors? Where do your customers come from? Lots of questions that have to be answered while building your landing page and if it is executed the right way you can show off with your conversion rates on the weekly company meetings. In this digital marketing article, you will find all the answers to the mentioned questions and further suggestions for improvements.
So, you got a better understanding of what to do to optimize your conversion rate, now it is time to talk about retention rates. It is 40x more likely to sell to an existing customer than to acquire a new client. Asking for credit card informations, not enabling push notifications are just two of the various possible mistakes that you can make while trying to improve your retention statistics. Take a look at the article and find out more about other factors that can be determinative at this point.
You have built your landing page, you did everything by the book and you assume that it should perform from now on. How can be sure your customers perceive it valuable enough? 82% of marketers say it is somewhat or very challenging to test effectively the outcome of their actions. One option is paid user testing, but to be honest you probably prefer things for free. This list of alternative products can be useful if you are looking for other ways of getting feedback on your newly built website.
The last step you can implement to improve conversion is using referral flows. It is a widely used method because it is a cost-efficient way of acquiring new customers. People are 4x more likely to purchase from a company if they were referred by someone they know. Dropbox, Evernote or Prezi have used and use referral flows proving the efficiency of this way of experimenting.
Takeaways For Building Up Your Digital Marketing Strategy
When you consider setting up your company SEO, think about the following aspects. Make sure you target the right keywords, implement them into an engaging landing page and keep up with the continuous algorithm updates by getting a full understanding of your Analytics.
After making sure inbound marketing is beneficial for your business, start to make your content strategy. Think about the following aspects. How long should my articles be? When should I publish my content? How often should I publish? Are you not operating in the most exciting industry? Don’t worry about it, it is just a good opportunity to stand out from the crowd.
Do you have a video guy on your side or do you outsource one? If the answer is no, you are missing a lot of engagement from your visitors. Facebook, Linkedin, Twitter and your landing page are great platforms and video marketing can take the best out of them.
What is your goal when you post content on social? It is probably getting likes, shares and comments, signups and making your stuff viral. We listed 5 digital marketing articles about the psychology of marketing that can help to understand why things catch on, why marketing specificity is important and how to make sure your marketing emails get high open rates.
Conversion rate optimization (CRO) is essential in order to make sure you do not just waste your time with your marketing activities but they generate leads. Reducing bounce rate, using referral programs, utilizing user testing, optimizing your landing page are all great ways of improving your CRO metrics and the listed 5 digital marketing articles will help you to get a clear image of how to use them.
In an ever more competitive digital world, companies that fail to improve their marketing strategy can easily fall behind. SEO, content marketing, video marketing, conversion rates, human psychology are just some of the most important factors that are essential to take into account while making your plans. In this list, we provide you with some of the most valuable articles that helped us to give better service to our clients.