What is Buzz Marketing and How to Create it

What is Buzz Marketing and How to Create it

Every company wants to capture the attention of their target audiance, to the extent where talking about your brand becomes entertaining, fascinating, and newsworthy. This ebook goes into some of the best Buzz Marketing approahces to help make this happen. What is...
Branded Content: What Is It and How To Use It

Branded Content: What Is It and How To Use It

Within any group of similar products or services, there will be various brands that position themselves towards different customer segments. This presents a huge opportunity for differentiation in the way a brand communicates with their customers, and what strategies...