Customer perception is something B2C and B2B companies should care more about. At the end of the day, we are all customers, and we all perceive things differently. As long as you’re buying things, this perception will not bother you too much.
https://docs.google.com/presentation/d/1cWaNdiRcw34aWOEmRZyFKvzih4RTeYbYUw61NYGYIRo/edit?usp=sharing
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