Growth-Hack the Old-School PR Tactics and Get Published on Hundreds of Websites

Public Relations and Media Relations was once a relationship based artform.
In a digital world, there are millions of websites and communities to target for exposure and new customers.

Are you still using outdated techniques to get media coverage of your brand?

Public Relations in 2020

Media coverage is no longer about relationships.
How has Media Relations Changed?
3% of journalists prefer to be pitched over email

It’s all about targeting, channels, and playing the numbers game
57% of top tier publishers receive between 50 and 500 pitches per week

Klint In the News

Growth-Hacking PR Tactics Will Change the Way You Look at Getting Exposure in the Media

 

Newspapers and magazines don’t hold the key to getting in front of a digital audience
57% of Americans say they get their news on social media.

Social Media is changing the Media Relations Game:
93% of PR professionals say they pitch journalists on social media

Publisher relationships are becoming less effective in getting digital coverage in 2020.

Traditional PR Companies are 10 Years Behind the Digital Curve

 

Media Relations companies and “gurus” are still using the relationship model to get published

Lack of scalability

No technical advantage

The old days are over. Stop paying for services that don’t scale and don’t work.

The Old “Tricks” are Outdated and Nearly Useless in a Digital World

Growth-hacking was made for old systems that haven’t changed yet.

The value of press releases is extremely low – STOP USING THESE!

Pitching one reporter at a time

Marketing automation and outbound tools eliminate manual processes

Media Channels Evolve: The “Press” is Now Using all Forms of Content

Written news media is no longer the leading media consumed.

Audio
The number of podcast listeners in the U.S. is projected to double from 2019 to 2023

Video
Almost 5 billion videos are watched on YouTube every single day.

Social Media:
Active social media users have passed the 3.8 billion

      Growth-Hacking PR Tactics Will Change the Way You Look at Getting Exposure in the Media

       

      Newspapers and magazines don’t hold the key to getting in front of a digital audience
      57% of Americans say they get their news on social media.

      Social Media is changing the Media Relations Game:
      93% of PR professionals say they pitch journalists on social media

      Publisher relationships are becoming less effective in getting digital coverage in 2020.

      Traditional PR Companies are 10 Years Behind the Digital Curve

       

      Media Relations companies and “gurus” are still using the relationship model to get published

      Lack of scalability

      No technical advantage

      The old days are over. Stop paying for services that don’t scale and don’t work.

      The Old “Tricks” are Outdated and Nearly Useless in a Digital World

      Growth-hacking was made for old systems that haven’t changed yet.

      The value of press releases is extremely low – STOP USING THESE!

      Pitching one reporter at a time

      Marketing automation and outbound tools eliminate manual processes

        Media Channels Evolve: The “Press” is Now Using all Forms of Content

        Written news media is no longer the leading media consumed.

        Audio
        The number of podcast listeners in the U.S. is projected to double from 2019 to 2023

        Video
        Almost 5 billion videos are watched on YouTube every single day.

        Social Media:
        Active social media users have passed the 3.8 billion

          PR Tactic: Define Publications and Contribute

          Benefits:

           Bigger audience More targeted

           Local and International Publication list

           Contact editors

           Publish thought leadership

          PR Tactic: Define Publications and Contribute

          Benefits:

           Bigger audience More targeted

           Local and International Publication list

           Contact editors

           Publish thought leadership

          Discover New Channels Where Conversations Are Already Happening

          Reach more interested and engaged audiences

          Amplify Your Message

          Why does PR work?
           Building Trust:
           Reputation is everything- people buy from people they trust
          {statistic}

          Increasing Site Authority:
           Capturing more keywords via high authority publications
           Niche + High Authority Sites = Boost to your site Authority
           More Do-Follow Links = More Keywords = More Conversions = More Revenue

          PR Tactic Watering holes

          Example of increasing reach via messaging geared towards the right people

          Go to where your potential customers are already engaged

           Media Relations With Growth Hacking

           Podcasts

           Webinars

           Youtube Videos

           Content

           Guides

           Thought leadership

          Why is Klint Different?

           

          Use of automation tools for:
           Discovery
           Targeting
           Outreach
           Following Up

          More chances to win

          Why we’re so Passionate About Media Relations?

           

          It’s easy and so many people are doing it wrong
           PR Tactic
           Media Relations
           What is a PR List
           Social Media PR

          Why is Klint Different?

           

          Use of automation tools for:
           Discovery
           Targeting
           Outreach
           Following Up

          More chances to win

          Why we’re so Passionate About Media Relations?

           

          It’s easy and so many people are doing it wrong
           PR Tactic
           Media Relations
           What is a PR List
           Social Media PR

          Not Sure How It Works?

          Each new client is different and we take a unique approach. We evaluate companies’ long term and short term growth potential. Your business might require a tailored approach. We want to work with you.

          Get in touch and let us explain how our methods will work with your business model.