Color Theory in Marketing

Choosing the appropriate colors to communicate your brand’s identity is vital to attaining new customers. This ebook will help you understand how color theory, color psychology, and persuasion work in marketing, and what the go-to colors are when making a decision on brand identity.

Color has always played a big role in a brand’s identity, however we have come to understand the color wheel much more in the last few years. This ebook goes into these revelations and the doors they can open for your business’s marketing efforts.

What is color theory?

Color theory is the collection of rules and guidelines which are used to communicate with audiances through appealing color schemes.

To pick the best colors every time, designers use a color wheel and refer to extensive collected knowledge about human optical ability, psychology, culture and more.

How can color theory help you?

Color theory has a proven track record in the marketing world. By understanding it, you can use it to shape customer’s perceptions and elicit emotions.

If done correctly, it can also help guide your customer’s opinions, influence their purchasing decisions, and ultimately drive sales. Such powerful results are too important to ignore.

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