Growth-Hack the Old-School PR Tactics and Get Published on Hundreds of Websites
Public Relations and Media Relations was once a relationship based artform.
In a digital world, there are millions of websites and communities to target for exposure and new customers.
Are you still using outdated techniques to get media coverage of your brand?
Public Relations in 2020
Media coverage is no longer about relationships.
How has Media Relations Changed?
3% of journalists prefer to be pitched over email
It’s all about targeting, channels, and playing the numbers game
57% of top tier publishers receive between 50 and 500 pitches per week
Klint In the News
Growth-Hacking PR Tactics Will Change the Way You Look at Getting Exposure in the Media
Newspapers and magazines don’t hold the key to getting in front of a digital audience
57% of Americans say they get their news on social media.
Social Media is changing the Media Relations Game:
93% of PR professionals say they pitch journalists on social media
Publisher relationships are becoming less effective in getting digital coverage in 2020.
Traditional PR Companies are 10 Years Behind the Digital Curve
Media Relations companies and “gurus” are still using the relationship model to get published
Lack of scalability
No technical advantage
The old days are over. Stop paying for services that don’t scale and don’t work.
The Old “Tricks” are Outdated and Nearly Useless in a Digital World
Growth-hacking was made for old systems that haven’t changed yet.
The value of press releases is extremely low – STOP USING THESE!
Pitching one reporter at a time
Marketing automation and outbound tools eliminate manual processes
Media Channels Evolve: The “Press” is Now Using all Forms of Content
Written news media is no longer the leading media consumed.
Audio
The number of podcast listeners in the U.S. is projected to double from 2019 to 2023
Video
Almost 5 billion videos are watched on YouTube every single day.
Social Media:
Active social media users have passed the 3.8 billion
Growth-Hacking PR Tactics Will Change the Way You Look at Getting Exposure in the Media
Newspapers and magazines don’t hold the key to getting in front of a digital audience
57% of Americans say they get their news on social media.
Social Media is changing the Media Relations Game:
93% of PR professionals say they pitch journalists on social media
Publisher relationships are becoming less effective in getting digital coverage in 2020.
Traditional PR Companies are 10 Years Behind the Digital Curve
Media Relations companies and “gurus” are still using the relationship model to get published
Lack of scalability
No technical advantage
The old days are over. Stop paying for services that don’t scale and don’t work.
The Old “Tricks” are Outdated and Nearly Useless in a Digital World
Growth-hacking was made for old systems that haven’t changed yet.
The value of press releases is extremely low – STOP USING THESE!
Pitching one reporter at a time
Marketing automation and outbound tools eliminate manual processes
Media Channels Evolve: The “Press” is Now Using all Forms of Content
Written news media is no longer the leading media consumed.
Audio
The number of podcast listeners in the U.S. is projected to double from 2019 to 2023
Video
Almost 5 billion videos are watched on YouTube every single day.
Social Media:
Active social media users have passed the 3.8 billion
PR Tactic: Define Publications and Contribute
Benefits:
Bigger audience More targeted
Local and International Publication list
Contact editors
Publish thought leadership
PR Tactic: Define Publications and Contribute
Benefits:
Bigger audience More targeted
Local and International Publication list
Contact editors
Publish thought leadership
Discover New Channels Where Conversations Are Already Happening
Reach more interested and engaged audiences
Amplify Your Message
Why does PR work?
Building Trust:
Reputation is everything- people buy from people they trust
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Increasing Site Authority:
Capturing more keywords via high authority publications
Niche + High Authority Sites = Boost to your site Authority
More Do-Follow Links = More Keywords = More Conversions = More Revenue
PR Tactic Watering holes
Example of increasing reach via messaging geared towards the right people
Go to where your potential customers are already engaged
Media Relations With Growth Hacking
Podcasts
Webinars
Youtube Videos
Content
Guides
Thought leadership
Why is Klint Different?
Use of automation tools for:
Discovery
Targeting
Outreach
Following Up
More chances to win
Why we’re so Passionate About Media Relations?
It’s easy and so many people are doing it wrong
PR Tactic
Media Relations
What is a PR List
Social Media PR
Why is Klint Different?
Use of automation tools for:
Discovery
Targeting
Outreach
Following Up
More chances to win
Why we’re so Passionate About Media Relations?
It’s easy and so many people are doing it wrong
PR Tactic
Media Relations
What is a PR List
Social Media PR
Not Sure How It Works?
Each new client is different and we take a unique approach. We evaluate companies’ long term and short term growth potential. Your business might require a tailored approach. We want to work with you.
Get in touch and let us explain how our methods will work with your business model.
