SEM: Search Engine Marketing Services

The future is paid. How much of your competitors budget is going towards ads?
Are you focusing on where your customers already spend time online?

Online Advertising Strategy

  • Online advertising is now part of every successful business
  • It’s more complicated now than ever before.
  • Stop spending thousands of dollars on bad campaigns
  • If you’re not converting at 2%, you’re doing something wrong

Online Advertising Benefits

  • Testing campaigns across different audiences gets faster results
  • Tweaking messaging and A/B testing = insights
  • Target only those potential buyers that will convert
  • Winning ads and best online advertising channels stand out quickly

Platforms We Work With:

Facebook

Linkedin

Google Ads

Reddit Ads

We’re Process Focused:

Online Ad Strategy Service

  • Cover all ad channels and target efficiently
  • We need to understand “who, what, when, how, why”
  • What is unique about your product and your customers.
  • We don’t assume to know your business and want you to feel comfortable with our work because we asked the right questions.
  • Display advertising isn’t a good fit for every product
  • Tighten up your value statement and messaging

Keyword Research

  • We build a large list of targeted keywords
  • Tie the language your industry speaks with product your selling
  • Keywords are based on your site, industry, and ideal customers.
  • Continue to grow and test user intent indefinitely

Structured Ad Campaigns

  • Create and test ad groups while optimizing on what works.
  • Test ad messaging with variations on pain points, competitive advantage, industry, and tech
  • Every campaign is an opportunity to learn
  • We automate reports to help you grow as a company

Ads Maintenance

  • All campaigns require tweaks overtime after an experimentation campaign has been created.
  • Think of generating ads as the constant process of changes, checking results, testing, updates, etc
  • Staying on top of these campaigns requires focus and attention to detail.

Remarketing

  • We want to continue to use best practices
  • Bring users back who have already left your site
  • Time sensitive remarketing campaigns are always a quick win
  • Testing is crucial for the best possible outcomes.
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