The future is paid. How much of your competitors budget is going towards ads?
Are you focusing on where your customers already spend time online?
Online Advertising Strategy
- Online advertising is now part of every successful business
- It’s more complicated now than ever before.
- Stop spending thousands of dollars on bad campaigns
- If you’re not converting at 2%, you’re doing something wrong
Online Advertising Benefits
- Testing campaigns across different audiences gets faster results
- Tweaking messaging and A/B testing = insights
- Target only those potential buyers that will convert
- Winning ads and best online advertising channels stand out quickly
Platforms We Work With:
We’re Process Focused:
Online Ad Strategy Service
- Cover all ad channels and target efficiently
- We need to understand “who, what, when, how, why”
- What is unique about your product and your customers.
- We don’t assume to know your business and want you to feel comfortable with our work because we asked the right questions.
- Display advertising isn’t a good fit for every product
- Tighten up your value statement and messaging
- We build a large list of targeted keywords
- Tie the language your industry speaks with product your selling
- Keywords are based on your site, industry, and ideal customers.
- Continue to grow and test user intent indefinitely
Structured Ad Campaigns
- Create and test ad groups while optimizing on what works.
- Test ad messaging with variations on pain points, competitive advantage, industry, and tech
- Every campaign is an opportunity to learn
- We automate reports to help you grow as a company
- All campaigns require tweaks overtime after an experimentation campaign has been created.
- Think of generating ads as the constant process of changes, checking results, testing, updates, etc
- Staying on top of these campaigns requires focus and attention to detail.
- We want to continue to use best practices
- Bring users back who have already left your site
- Time sensitive remarketing campaigns are always a quick win
- Testing is crucial for the best possible outcomes.