Business content and digital media content creators seem to be everywhere these days – so who can be a content creator?
The short answer is anyone can become a content creator if they can make their job, tasks, or industry interesting enough.
However, people often get overly fixated on producing certain types of content for their business, that they eventually talk themselves out of even trying.
The truth is, business content can be in any format these days, visual, auditory, or kinesthetic.
So, whether you have a natural affinity for numbers, images, or words, the material you create as a digital creator should be influenced by your passions.
Content is for everyone! Which is why we have assembled over 20+ types of content creators in every organization and examples.
Content Creator – Sales Professionals
The best salespeople are confident and persuasive.
They will always try to convince you that their product has all the solutions to your problems.
They will strive to leave their customers feeling listened to, and happy with their purchase.
Content creators who work in sales will typically create content such as white papers. These are informative pieces that illustrate the advantages of that product to potential buyers.
Flexible outreach templates are usually a mainstay of the top performing salespeople.
Salespeople may also generate testimonials – this is where they gather information in the clients’ own words to describe how the product has positively impacted their life and business.
Examples of content produced for sales teams:
Examples of Sales Blog Posts
- 40 ways of overcoming objections (close.io)
- 10 Tips for Managing Sales Meetings Effectively (Agile CRM)
- 25 Closing Phrases to “Seal the Deal” (Hubspot)
- 8 Closing Techniques
- Outreach Templates
- Sales Tools for Setting Up Meetings
- How to organize notes for better feedback
- CRM hacks and tips to get more organized
- Case studies on meeting new clients (on train / flight / conference)
- Organizing meetings on the road
Content Creator – Trades and Blue Collar Workers
The title ‘trades and labour‘ covers many jobs, including electricians, plumbers, carpenters, and more.
What has been traditionally thought as “blue collar” can also be a craft – in some cases this can be mesmerizing art.
Oddly enough, as more people find themselves working behind a desk; people are gravitating to digital content for example watching videos of people working methodically with their hands.
Who would have thought you could reach 200K subscribers with a YouTube channel about cleaning carpets?!
Not interesting enough for you?
Unclogging drains apparently is satisfying and mesmerizing for an unreasonably high number of people around the globe.
Examples of Trades/Labour Content:
- Video Tutorial – How To Fix A Slow-Draining Sink
- Video – The ‘Real’ Cost of DIY Renovations
- Video – Renter Friendly DIY Bathroom Makeover on a Budget
- Blog – DIY Campervan Conversion on a Budget
- Blog – How To Explain Electricity To A Kid
Digital Creator Content Ideas – Trades/Labour Content:
- How-to Video: “Guide” and “How to videos” instantly rank on youtube
- Videos – Top Tools For DIY – Articles, videos, and TikToks listing tools are extremely effective
- Article – 5 Step Guide To Planning A Project
- Templates: Outlines, contract templates, etc
- Video – Top 10 Common Mistakes That DIY Beginners Make
Additional Hack – Highlight the BEFORE and AFTER Videos and photos and publish them on Pinterest -they rank really well
Content Creator – Networkers
Joel Capperella, a marketing professional, states that content creators fall into four categories:
Networkers thrive in social settings – they are invigorated by personal interactions and making new connections.
Networkers love talking to people from all paths of life – they walk away from conversations with open minds and new perspectives.
Examples of great content produced by people who network:
- Article – How to introduce yourself
- Article – Questions to ask at networking events
- Article – Outreach tools and optimized methods after meeting people
- Blog – Examples of great business cards
- Blog – Templates for online outreach
Digital Creator Content Ideas – Networkers:
- Video Tip – Go to an event, set a goal of meeting 5 new people in an hour. Set up one meeting.
Post a Video of before and after and explain the tactics. Find an example here.
- Master lists – Questions to Start Conversations
- Motivation / Hustle Porn (Yes this is a thing)
How to get the courage to start networking? And what are mental tricks for making it happen?
- Weekly List – Networking events in your area that you plan on attending every week
Content Creator – Beauticians
The beauty industry is a multi-billion dollar industry.
This is BIG money, here are a few examples of people that made their own makeup brand and scaled using great content.
Notable Content Creators in the Beauty space Net worth:
- Marlena Stell Net Worth = $10M
- Nikkie de Jager Net Worth = $6M
- Jeffree Star Net Worth = $75M
- Huda Kattan Net Worth = $550M
Beauty professionals include make-up artists, nail artists, and hairdressers, to name just a few.
Beauticians are often digital content creators – posting photos, videos, product descriptions, contests, and much more!
Social media, such as Instagram, is one of the best tools for beauticians to show off their skills.
Many of these influencers also make revenue via sharing products via their digital visual content.
Examples of Beauty Content:
- Blog/Guide – How To Apply False Eyelashes Like A Pro
- Article/Blog – Best 15 Lip Balms To Soothe Chapped Lips
- Article/Blog – 10 Summer Nail Designs
- Video/Tutorial – How To Winged Eyeliner For Hooded Eyes
- Video/Tutorial – Tutorial: Make-Up For Beginners
We love this inclusive and body-positive social media content from Fenty:
Digital Creator Content Ideas – Beauty Creators:
- Video / TikTok – 10 Blemishes and How To Hide Them
- Blog / Instagram Posts – 5 Step Guide To Finding Your Colour Palette
- Article / Blog / Video – 5 Skin Care Regimes I Tried So You Don’t Have To
- Video Guide – How To Achieve The Perfect Wet-Look
- Video or Before and After – Halloween Make-Over: Step-By-Step Tutorial, perfect for Pinterest and Instagram
Content Creator – Human Resources
Human Resource (HR) managers will oversee the employee’s entire experience within a company: recruitment, onboarding, training, conflict resolution, and more.
HR managers use their excellent interpersonal, organisational, and IT skills to communicate with staff and handle administrative tasks.
Image by Unsplash.
Many people think that HR content creators mainly make content such as job descriptions, but their ideas for recruitment and company culture can also generate content!
For example, HubSpot HR came up with this incredibly generous referral program to find new recruits.
Examples of HR Manager Content:
- Blog/Article/Template Resources – 47 Job Description Templates and Examples
- Article – Edward Jones Named One of Best Workplaces for Flexibility
- Blog/Guide – Human Resources Planning – Process Steps by Poppulo
- Blog – 12 Tips for Workplace Team Building
- Blog/Article – Top 10 Tough Human Resources Problems
We love Buffer’s transparent salaries:
Digital Creator Content Ideas – HR Creators:
- Blog/Article – How To Retain Your Best Employees
- Video/Interview/Blog – Stories from Reddit- HR Nightmare Stories
- Video/Podcast/Blog/Article – Interview Questions 101
- Blog – Best and Worst Psychological and Intelligence Tests
- Blog/Guide – Employee Satisfaction and Feedback Surveys: How To Get The Most From Your Questions
- Blog/Video – Top Trends in HR for 2020
- Article/Review/List – Best Softwares for HR Managers
Content Creator – Makers
‘Maker culture’ – Activities and ideas of people who create or invent things, either using traditional crafts or technology
Maker culture is a cultural movement that can mean something unique to each member of its community.
Makers are inventors: they use their creativity, innovation, and engineering skills, as well as technology such as 3D printers, to create anything you can imagine!
People love watching satisfying media video content of handcrafted items coming together:
Makers network in makerspaces – these are often community centers where makers can learn from each other and access equipment that may otherwise be out of their price range.
The increasing popularity of sites like Etsy shows how many people value the importance of handmade items.
Examples of Maker Content:
- Video – Copenhagen Maker Festival 2018: Make Almost Anything
- Video – Be Inspired By Maker’s Island Bornholm
- Video – TedTalk: Dale Doherty: We Are Makers
- Blog/Article – 19 Projects To Do Outdoors While You Need A Distraction
- Video – Organising The Maker Response To A Global Pandemic
We love this sewing tutorial from Maker Ed:
Digital Creator Content Ideas – Maker Content:
- Article/Guide – Fabric types and how to use them
- Video/Testimonials – Highlights of a recent maker event
- Video/Pictures – Before and after
- Guide/List/Article/White papers – Top 15 tools for beginner makers
Content Creator – Public Speakers
With the ‘gift of the gab’, speakers are able to clearly and engagingly communicate their expertise and ideas to anyone lucky enough to listen.
They are talented presenters, and can often be found holding the whole room captivated by their words alone.
The ability to speak easily and confidently in a way that makes people want to listen to you and believe youDefinition of ‘the gift of the gab’ from Cambridge Dictionary
Examples of Great Public Speaker Content:
- Article – What It Takes To Give A Great Presentation
- Blog/Article – 10 Ways Great Speakers Capture and Hold People’s Attention
- Blog – 33 Stunning Presentation Templates and Design Tips
- Blog/Video – 5 Incredible Public Speakers Show You How To Improve Your Speeches
- Blog/Article – How To Start A Podcast: A Complete Step-By-Step Tutorial
We love these secrets for great public speaking by TED:
Digital Creator Content Ideas – Speakers:
- Video – Analysis of a speech/presentation and techniques
- Guide/Article – ‘How To’ – write a great speech/calm nerves before presenting/warm up your voice
- Interview – Podcast/Video/Blog – Behind-the-scenes of conference/ Meet The Speakers/ Q&A
Content Creator – CEO and Leaders
Chief Executive Officers (CEOs) have the responsibility of their company’s success resting on their shoulders.
CEOs will interact with everyone from employees to government bodies; communicating their mission, standards, and goals to ensure everyone is on the same page.
CEOs generate content through presenting at conferences, using recyclable and adjustable PowerPoint slides to express their unique viewpoints or experiences.
With the on-going affects of the Covid19 pandemic, many conferences have now become digital.
For example, Klint Marketing’s CEO, Taylor Ryan, hosts his own webinars on topics, such as business trends during recessions.
Webinars are also a great place to create guest content and collaborate with local businesses.
Leadership Content Creators Examples:
- Vlog/Interview/Video – Money in 60 Seconds: Vlog with Ellevest CEO Sallie Crawcheck
- Podcast – Masters of Scale: Rapid Response: Podcast with David Skorton, CEO of Association of American Medical Colleges
- Webinar/Video – How To Leverage and Grow During Covid19: Webinar hosted by LuggageHero with guest CEOs
- Blog/Article – How To Overcome Your Fear of Public Speaking
- Video/Vlog/Interview – LinkedIn CEO Shares Advice on Leadership, Hiring, and Firing
We love this Content Created by CEOs:
Digital Creator Content Ideas – CEOs:
- Video/Article Interview – My Journey To CEO
- Webinar/Podcast/E-Course – Maintaining A Successful Company In A Crisis
- Blog/Vlog – How To Use Social Media To Promote Your Brand
- Interview/Blog/Q&A – CEO AMA (ask me anything)
Content Creator – Teachers
Teachers are great public speakers, they create and combine multiple types of content to keep their students engaged in the classroom.
This may be online interactive quizzes, exercise handouts, or even sharing videos related to class content.
One example could be covers of pop songs with educational lyrics in order to connect with the students on a cultural level.
Examples of Content From Teachers:
- Resource/eBooks – Interactive eBooks
- Instagram Accounts –Top Instagram accounts from teachers
- Podcasts – Podcasts made for teachers
- Video – Collaborative Problem Solving: Lesson Idea
- Video/Tutorial – CrashCourse: Metabolism and Nutrition
- Article – Lesson Ideas From Teachers of the Year
Digital Creator Content Ideas – Teachers:
- Blog/Vlog – 10 Creative Art Projects To Try With Your Class
- Guide/Interactive Game – Electrical Circuits: How To Make An Alarm
- Blog/Listicle/Video – Top 10 Educational Song Covers For Science Lessons
- Article – How I Keep My Class Engaged
Content Creator – Podcasters
Podcasts are digital audio files that can be downloaded.
Podcasts can cover any topic of interest, from true crime to politics, providing the listeners with an in-depth analysis of compiled research and discussing it at various levels of audience understanding.
Podcasters primarily need excellent communication skills to keep the listener engaged, have great interviews, and show their passion for the subject.
They also need to be organised, thorough researchers, and have good technical skills to edit their recordings.
Podcasts can be published on many platforms including Spotify, iTunes, and Google Podcasts.
Examples of Podcaster Content:
- Podcast – Podcasting Simplified: A Podcast About Podcasting and Marketing
- Podcast – The Comedians Comedian: The “Infinite Sofa” And What To Do Next
- Podcast – “We Are The Glue”: Stories From Essential Workers
- Podcast – The WIRED Podcast: Coronavirus myths, busted
- Podcast – The Intercept: Truth, Lies, and The Democratic Debate
Digital Creator Content Ideas – Podcast:
- Podcast/Article – The Economy In A Crisis: Covid19 Impact and Predictions
- Podcast/Interview/Article/Video – Insider Secrets: Making A Podcast
- Podcast/Webinar/Video – Crime Series: Interviews With Detectives
- Podcast/Article – New Parents: 10 Podcasts To Prepare You For Parenthood
Content Creator – Customer Success Content
Customer Success focuses on the customer, their experience of the company and its products, and ensures that both the customer and the company reach their desired goals.
Basically, customer success takes the initiative to help customers get the most out of their products and acts to proactively prevent negative experiences – unlike Customer Support which typically serves to fix problems, such as complaints.
This means that customer success covers a wide range of skills – for example they will collaborate with the sales and marketing departments to attract and keep customers.
Content generated by Customer Success can be:
- Webcopy and content – FAQs, tutorials, product features, and descriptions
- Email marketing – Commonly asked questions, case study materials, and feedback surveys
- Customer onboarding – Step-by-step tutorials and navigation
We love this customer success case study:
Examples of Customer Success Content:
- Case Study – Customer Success Case Study: A Comparison of 5 Companies
- Blog – 41 Must-Attend Customer Success Conferences 2020
- Blog – 9 Things Customer Success Is Not
- Blog – The 8 Elements of Customer Success Management
- Blog/Article/Guide – The Ultimate Guide To Harnessing The Power of Customer Success
- Conference – Pulse 2020: Digital Customer Success Conference
Digital Creator Content Ideas – Customer Success:
- Article/Vlog – 20 Ways To Put The Customer First
- Article/Product Description – 15 Best Tools and Software For Customer Success
- Guide/Tutorial/Webinar – Guide To Creating A Customer Success Strategy
- Article/Vlog/Tutorial – Knowledge Bases: How To Present Information To Customers
- Article/Blog/Podcast – 5 Best Customer Success Books
Content Creator – Event Promoters
Networking is a key skill to have as an event promoter to deliver outstanding events:
- Coordinating with venues
- Communicating with team members
- Reaching out to members of the public
Event promoters need skills in advertising, public relations, and demographic analysis in order to attract the target audience and create excitement about the event.
Event marketing is one of the most important parts of an event promoter’s job.
The best place to start when creating content as an event promoter, is to advertise the key details:
Social media is a great place to publish this content, from video interviews to event infographics.
Press releases also help to advertise your event!
Examples of Content Created By Event Promoters:
- Video/Interview – Virtual Event: PulseCheck 2019 Recap
- Video – Promotional Video: Spotlight on SXSW 2017
- Social Media Post/Interview – New York Comic Con: Mini Q&A with Christopher Eccleston
- Video – Keynote Speaker Presentations from Interop 2019
- Social Media Post/Contest – Free Ticket Contest for Agiledays Istanbul Conference
We love this social media marketing content from Burning Man event promoters:
Digital Creator Content Ideas – Event Promoters:
- Video montage – Highlights from last event and why you should come to the next one
- Interview/Podcast/Video – Behind The Scenes Tour and Interviews
- Vlog/Blog – Post-Event Q&A
- Article/Social Media Post – Event facts and statistic infographic
- Video Testimonials – Video of guests’ experiences at the event
Content Creator – Writers
Writers are natural wordsmiths – they communicate stories and ideas through articles, short stories, novels, blogs, and more!
Of course, an incredible way with words isn’t the only skill that writers have.
Writers also have strong skills in research, word processing software, and collaboration.
Examples of Content Created by Writers:
- Blog – 16 Easy Ways To Improve Your Writing Skills
- Resources/Blog – 50 Free Resources To Improve Your Writing
- Video – Creative Writing Advice And Tips From Stephen King
- Blog/Article/Guide – Writing Styles: How To Find Yours
Digital Creator Content Ideas – Writers
- Article/Guide – How To Overcome Writer’s Block
- Article/Guide/Interview – The Publishing Process
- Article/Guide – Beginner’s Guide To Starting A Blog
Content Creator – Journalists
Many people immediately think of journalists when they hear the word ‘writer’.
Journalists write articles after having researched the topic in depth through interviewing experts and searching public records in order to give a balanced and informative overview of the subject.
They have a range of skill sets, including critically analyzing information and its sources; interpersonal skills needed for interviews, and excellent communication to relay their findings to the reader.
Journalists can publish their articles in blogs, magazines, newspapers, and more.
Examples of Content from Journalists:
- Article – After 32 Years, a Missing Son Is Reunited With His Parents in China
- Article – Get ready for the ‘holy grail’ of computer graphics
- Article – A new artificial eye mimics may outperform human eyes
- Article – A look at a century of progress for women
- Article – 40 best books to read during a lockdown
A good example of the use of collaboration, networking, and IT skills can be found in data journalists.
Data journalists write and illustrate stories with data-driven infographics.
Using several technologies, data journalists collaborated with Suaram, a human rights charity, to create ‘Death in Custody’, shown below.
This interactive news game emphasized the under-reporting of deaths in Malaysian police custody and created a guide to teach players their rights while being in custody.
Digital Creator Content Ideas – Journalist:
- Comparative Article – How life is in your country vs another
- Article/Guide/Summary – A Simple Guide To American Politics in 2021
- Article/Blog – Brexit: 5 Years Later
Content Creator – Scientists
Science is a fascinating field that touches nearly every part of our lives, from cars to healthcare!
Scientists will have naturally inquisitive and analytical minds and utilize many skills throughout their careers in addition to their technical training. This is a mindset shared with many content creators.
Scientists can gain an appreciation for skills such as:
- Project management skills
- Analytical skills
- Networking skills
- Collaborative skills
- Communication skills
- IT skills
We love the scientific content from IFLScience:
Examples of scientific content:
- Handbook – BDBiosciences Human and Mouse Marker Handbook
- Operator Manual – ThermoFisher Scientific Ambient Particulate Monitor Operator Manual
- Video – CRISPR-Cas9 – ‘Mr. Sandman’ Biology Parody
- Article – In a nutshell: How to write a lay summary
- Scientific Paper – Principles of adoptive T-cell cancer therapy
This is another great example of content by scientists:
Digital Creator Content Ideas – Scientific content:
- Article/Blog/Vlog/Infographic – Scientific Career Pathways: A Summary
- Guide/Video Tutorial – Scientific Figure Tutorial: Visualising Complex Concepts
- Article/Guide – 20 Top Tips For Communicating Science to the General Public
- Article/Video/Guide – 10 Ways To Improve Your Scientific Presentation Skills
- Article/Blog/Vlog – Scientific Interviews: How To Prepare
Content Creator – Social Media Managers
Social Media Managers will maintain their company’s brand image online by creating campaigns, replying to comments, and monitoring traffic.
The creative content that can be made by social media managers is boundless; for example:
- Brand collaborations
Social media managers are amazing social media content creators, so they will have skills in copywriting, customer service, SEO knowledge, and research.
Examples of Social Media Manager Content:
- Blog/Article/Interview – A Day in the Life of a Social Media Manager: How to Spend Time on Social Media
- Blog/Article – Social Media Manager Job Description: A Complete Guide 2020
- Blog/Article – The 10 Best Social Media Management Tools for Successful Campaigns
- Article – Is Instagram The New CV?
- Blog/Article – 5 Successful Social Media Campaigns You Can Learn From
We love this social media content from Gillette:
Digital Creator Content Ideas – Social Media Managers:
- Article/Guide – Fantography: Promoting User Generated Content
- Webinar/Guide/Video – 10 Steps For Making A Successful Social Media Campaign
- Guide/Product Review/Article/Resources – Social Media Content Calendars: Top Tips and Tools
- Social Media Post – Competition to win a discount on a product or a free sample
Content Creator – Restaurant Workers
The service industry is defined as providing services to businesses as well as customers without producing the product, for example, restaurants.
The content created by restaurateurs can be in the form of email marketing – where they update clients on new products, new launches and openings.
Some create content through the news cycle. In 2017, the grand opening of a Chick-fil-A branch in Michigan, USA, caught mass attention from the news and citizens alike with an unprecedented offer:
Sometimes we have to use the circumstances (in good taste) to turn a negative into a positive.
Gorm’s Pizza, an international pizza chain made news around the world for creating traffic jams while giving away 12,672 bags of expiring mozzarella during Covid19.
The result was traffic jams, tons of PR and brand recognition.
Even the best ad campaign wouldn’t have made this many people line up for what in essence is just some ingredients for a pizza.
Other Examples of Restaurant Content:
- Blog – 5 Places To Eat Outside
- Video/Vlog – Best Wings In London? – Wing Wing London
- Video – How A Legendary Chef Runs His Restaurant, Mise En Place
- Video – What’s Hot in the 2019 Culinary Forecast
- Interview/Article – Interview With Michelin Star Chef Raphael Francois
We love this advertising by Sweetgreen on Instagram:
Digital Creator Content Ideas – Restaurant Content:
- TikTok Video – Making the most popular dish
- Online Recipes – Google gives a whole separate ranking system for recipes.
- Meet Our Team – Staff Profiles and company stories
- Meet Our Ingredients – Fresh Organic Produce
- Sneak Peek – New Dishes Coming Soon
- Virtual Restaurant Experience – Get crazy with it!
- Top Dishes – Fan Favourites and Reviews
- Best Happy Hours / Discounts in Town – Always list yourself first but keep this up to date
Content Creator – Communication Directors
Communication directors are responsible for managing a company’s public image through public relations, as well as communicating with the public and stakeholders.
Communication directors will work on various projects, for example:
- Press releases
- Public opinion surveys
- Internal newsletters
- Outreach campaigns
- Fundraising campaigns
Image by Unsplash.
The primary skill needed by a communication director is, of course, excellent written and oral communication.
They also need strong managerial skills as they will often work as head of a team, and so good interpersonal skills, as well as the ability to delegate and manage deadlines are important.
Examples of Communication Director Content:
- Article/Video/Interview – Social Listening Is More Important Than Ever
- Product Description/Article – 10 Best Communication Tools & Software
- Article/Resources – Your Nonprofit Needs Communications Policies & Procedures [Downloadable Template]
- Podcast – The Internal Comms Podcast: How To Thrive in IC
- Article/Blog – External Communication Strategies: Finding Your Marketing Megaphone
We love this on-brand advertising and social media post by Carlsberg:
Digital Creator Content Ideas – Communication Director:
- Article/Blog/Guide – Public Opinion Surveys: The Questions To Ask as a Communication Director
- Product Description/Guide/Article – 5 Tools You Need To Organise A Fundraising Campaign
- Article/Video/Webinar – Social Media Trends 2021: How To Maintain and Promote Your Company’s Brand
- Article/Podcast/Vlog – Customer Communication: How To Successfully Use External Communication in 2021
- Blog/Article – 10 Companies With Great Internal Communication Strategies
Content Creator – Visualisers
Visualisers, as artistic and out-of-the-box thinkers, are able to create visual communication that portrays the intended message to their audience.
For example, visualisers can create data-driven graphs and infographics to convey complex thought processes or mechanistic pathways.
Examples of Visualiser Content:
- Video/Article/Tutorial – Practising Latte Art
- Article/Guide – Visual Learning Style Traits and Strategies
- Article/Political Mural – Local Artists Collaborate on Black Lives Matter Mural
- Article – 88 Most Amazing Contemporary Architects and Their Work
- Article/Guide – 10 Best Danish Fashion Designers You Need To Know
We love this example of visual content on TikTok:
Digital Creator Content Ideas – Visualisers:
- Video/Guide/Tutorial – How To Take Great Pictures
- Picture/Video/Social Media Post – Impressive Views In Your City
- Article/Blog – Top 10 Artists To Watch Out For in 2021
- Guide/Tutorial – How To Draw Hands
- Picture/Video – Before, During, and After: Art Process in Pictures
Content Creator – Graphic Designers
Graphic designers combine text and images to create eye-catching and memorable pieces of visual communication to attract the target demographic of a company.
For example, as seen below, this conceptual logo communicates the restaurant’s name through the clever use of negative space.
Graphic designers will work from concept to completion on media content projects such as:
- Branded images
- Web page design
- User interfaces
- Social media
- Product layouts
- Book and magazine covers
This range of projects shows that graphic designers can be categorized as digital content creators, visual content creators, and they can even work remotely!
They will work hard to ensure projects such as rebranding are successful, but sometimes rebranding can go wrong.
Graphic designers need a variety of skills to produce successful projects, for example:
Highlight Your Creative Skills
Graphic designers will use their creative spark to ensure originality during the conceptualization and illustration phases of a project.
Show Off your IT Skills
Graphic designers can work manually, or by using technology. For example, software such as Illustrator, Photoshop, and Adobe InDesign are used commonly in the industry.
Good web design is also one of the responsibilities of graphic designers, and so they will be expected to have HTML and CSS experience.
Designers have Communication Skills
Firstly, graphic designers need to communicate with their client to understand the concept and ideas behind the project.
The designer will then have to present their project ideas clearly and convincingly to get production approval.
Finally, their product must be successful in communicating the intended message to its target audience.
Demonstrate Your Time Management Skills
Graphic designers will often work as part of a larger team, so they will also need to be able to coordinate with their team members to manage the project’s progress and deadlines.
First, designers will create a mock-up of how the website should look and how it should work, for example:
User interface (UI) considers all aesthetic and functional aspects of a website, for example:
- color schemes
- ease of navigation
User experience (UX) focuses on the accessibility of a website, for example:
- how easy the text is to read
- how easy it is to use – for example logging in, or checking out
- icon clarity and readability
Examples of Graphic Designer Content:
Digital Creator Content Ideas – Graphic Designers:
- Article/Video – 10 Ways Web Development Has Evolved This Decade
- Vlog/Webinar/Tutorial – 10 Most Important Colour Rules For UI
- Article/Video – 10 Brand Logo Changes During Covid19
- Video/Tutorial/Article – Graphic Design Softwares: Pros, Cons, and Comparisons
Content Creator – Accounting
Finance and accounting work hand-in-hand to assess the flow of money within a company.
The accounting department will monitor and record the daily transactions, while the finance department deals with investments and future growth planning.
Finance and accounting professionals aren’t just good with numbers, they also need to have skills such as:
- Analytical skills
- Interpersonal and written communication
- Software skills, e.g. Microsoft Excel, Quickbooks, Oracle
Examples of Finance Content:
- Blog/Article/Guide – Business accounting: 21 steps to tackling this like a boss
- Video/Tutorial – Accounting for Beginners: Debits and Credits / Assets = Liabilities + Equity
- Product Description – Best Accounting Software and Invoice Generators 2021
- Podcast – Fairer Cents Podcast: Women, Money, and The Fight To Break Even
- Article – 11 Accounting Trends for 2020/2021: New Forecasts & What Lies Beyond?
Digital Creator Content Ideas – Accounting:
- Webinar/Vlog/Podcast/Tutorial – Common Accounting Errors and How To Avoid Them
- Article/Podcast/Vlog – 15 Accounting FAQs Answered
- Product Review/Article/Video – Top 10 Finance Softwares and How To Use Them
- Testimonials/Video – Accounting Firm: Customer Success Stories
Content Creator – YouTubers
According to Forbes, 2018, more than 500 million hours of media video content is watched on YouTube every day.
If that’s how much content is being watched each day, then imagine how many hours of content exists – and the amount of content that is currently being made!
YouTubers are excellent video content creators and digital content creators – they have strong skills in communication, video editing, as well as a good understanding of the platform to reach their audience.
YouTuber content is practically limitless, from fail compilations to reaction videos. YouTubers can record and upload virtually any content they can think of – as long as it doesn’t break the YouTube community guidelines.
Examples of YouTuber Content
- Video/Tutorial – How To Edit Videos With YouTube Video Editor
- Video – How Long It Takes To Get Monetised On YouTube
- Video – Is It Too Late To Start YouTube in 2021?
- Video – Mistakes New YouTubers Make And 15 Tips To Avoid Them
We love this visual video content created by YouTube Creators:
Digital Creator Content Ideas – YouTuber Content:
- Video/Interview – Interview: Top Trending YouTubers Answer FAQs
- Guide/Video/Interview – 10 Tips To Boost Your Viewer Ratings
- Video/Article – How To Get Brand Sponsorship
- Video/Guide/Article – To Do and Not To Do: Creating YouTube Videos
Content Creator – Front-End Developers
Front-end developers focus on the looks and interactivity of a product, such as websites.
Just to get things straight beforehand: HTML is a markup language that creates the structure of the website, while CSS is a style sheet language that creates the presentation – such as the font size and color.
Examples of Front-End Developer Content:
- Blog/Article – 20 Web Design Examples of Blog Front-End Structures
- Handbook – Front-End Handbook 2019
- Blog/Article – Practical Front-End Practices
- Video/Tutorial – Dynamic Websites vs Static Pages vs Single Page Apps (SPAs)
- Resources – Free Bootstrap Themes and Templates
We love this Front-End Developer Content:
Digital Creator Content Ideas – Front-End Developer:
- Product Description/Resources/Article/Blog – Top 25 Tools for Front-End Developers 2021
- Resources/Article/Blog – Best 30 Responsive HTML5 Templates
- Video/Article/Blog – UX vs UI Design Reviews: Best and Worst
- Blog/Tutorial/Guide – A Complete Guide To CSS
- Blog/Guide – APIs: A Beginner’s Guide
Content Creator – Back-End Developers
While front-end developers focus on what a website looks like, back-end developers focus on how a website works.
Back-end developers will handle the ‘server-side’ of a website – the parts that the user doesn’t see. This includes databases, servers, website updates, and content management.
For example, back-enders will create the APIs that front-enders use.
Application Programming Interface (API) is how front-end interfaces communicate with back-end systems.
API is a software-to-software interface that enables applications to interact with each other.
For example, an online shop checkout page will lead to a payment processing app followed by a bank page to take the payment.
Back-end developers will have strong logic and business skills, and they are highly skilled in using programming languages such as Python and Ruby
Examples of Back-End Developer Digital Creator Content:
- Guide/Article/Blog – The Beginner’s Guide To Backend Development
- Article/Blog/Guide – Get Sheet Done: Using Google Spreadsheets as Your Data Backend
- Guide – How I Write Backends
- Podcast – Full Stack Radio
- Video/Blog – Connection Pooling with PostgresSQL and NodeJS
We love this Back-End Developer Content on GitHub:
Digital Creator Content Ideas – Back-End Developer :
- Article/Guide – Python: Beginner’s Guide
- Resources/Product Description/Article/Blog – Top 10 Tools You Need As A Back-end Developer
- Guide/Tutorial/Video – NodeJS: How To Create A Custom Back-End
- Webinar/eCourse/Podcast – Back-End Projects: Where To Start and Common Problems
- Article/Blog/Video – Web-Development Trends and Technologies
From all of these examples, it is clear that both content and its creators come in a great variety of forms. With the ever-evolving landscape of technology, it is easier than ever for anyone to create content.
So why not seize this moment? Embrace your passions, hone your skills, and create the content you’ve always dreamed of.
I keep telling sales guys in my company that they’re made for putting out content. I sent this to my whole team. Love the ideas and examples!
So many ideas for content creation. Thank you for sharing!