There’s no doubt about it – using newsletter tools to send out customer communications is a great way to improve customer engagement and increase sales.
It seems like every brand, blog, and bank sends them out these days.
And while you shouldn’t necessarily do something just because everyone else is, there’s a reason why you see so many.
It’s because 47% of people like to receive weekly brand emails. Pair that with the crazy-high ROI that email marketing can achieve and you’ve got the potential to make some big gains.
Email newsletter tools are essential for planning, designing, and implementing your outreach strategy.
Drag-and-drop builders, unsubscribe tracking, and performance analytics are basic features that are hard to live without.
In this post, we’ll:
- Breakdown the best features of 32 amazing email newsletter tools
- Outline each pricing model
- Cover the Capterra review score for the email newsletter software we selected
- PLUS We’ll highlight free email newsletter tools and free trials
So let’s dive right in…
Table of Contents
List of the 32 Best Email Newsletter Tools
When you’re looking for the email newsletter software that’s right for you, price, features, and usability are the three main considerations.
Whichever software you settle on, keep in mind that many providers offer free newsletter tools, so you can “try before you buy” so to speak.
Our list of the best email newsletter tools is organized in alphabetical order.
1 – ActiveCampaign
Best for: Audience targeting and matching
Payment Plans:
- Lite (9$ per month)
- Plus ($49 per month)
- Professional ($129 per month)
- Enterprise ($229 per month)
Free Trial: YES
Review Score: 4.6/ 5
ActiveCampaign’s suite of newsletter tools allows you to personalize, segment, and send automated messages. There’s heaps of email templates available, and the software connects your email to social media and other platforms.
ActiveCampaign’s sales automation allows you to organize all your customer data – saving you time and increasing conversion rates.
2 – Agile CRM
Best for: Contact-management for sales
Payment Plans:
- Starter ($8.99)
- Regular ($29.99)
- Enterprise, ($47.99)
Free Trial: YES
Review Score: 4.2/ 5
Agile CRM’s professional templates allow you to easily create an aesthetically pleasing newsletter.
Agile CRM is professional software that can automate all your sales. Being a cloud-based SaaS, it’s mobile-ready, fast, and easy-to-use.
3 – AWeber
Best for: Unlimited templates
Payment Plans:
- Free
- Pro plan: starts at $16.15 per month for 0-500 subscribers
Free Trial: YES
Review Score: 4.3/ 5
Thanks to the drag and drop feature, AWeber’s email tool is engaging and customizable. Users can also get access to unlimited templates and images.
Your success is easy to track: comprehensive statistics help you to understand your impact. AWeber also has 24/7 customer assistance.
AWeber offers you 24/7 assistance, a landing page builder, and a free migration service.
4 – BEE Pro
Best for: 25+ design partners that create templates
Payment Plans:
- Freelancer ($15 per month)
- Team ($30 per month)
- Agency ($120 per month)
Free Trial: YES
Review Score: 4.8/ 5
BEE Pro is an easy and fast email design software. The drag-and-drop function can shorten your email design process, or there’s many pre-built themes. Templates can be easily exported as PDF or HTML code.
You can export your creations everywhere. You can convert to a PDF file, push to Mailchimp or HubSpot, or download it as zip or HTML
5 – Benchmark
Best for: HTML editor
Payment Plans:
- Pro: $13 per month
- Enterprise: contact Benchmark
Free Trial: YES
Review Score: 4.8/ 5
The RSS function sends your subscribers an email when you publish something on your blog or any RSS feed.
Benchmark features many tools that make your newsletter professional, such as the RSS option, which sends emails to your subscribers once you update your blog.
6 – Campaign Monitor
Best for: Drag and drop editor
Payment Plans:
- Basic ($9 per month)
- Unlimited ($29 per month)
- Premium ($149 per month)
Free Trial: YES
Review Score: 4.6/ 5
Campaign Monitor is used by over 2 million marketers, and its template management for teams allows managers to lock certain sections of a template. This prevents accidental deletions.
Campaign Monitor features a high level of personalization, which is useful for increasing your conversion rates. Each customer can receive a different email, and segmentation helps you with targeting. The best feature of Campaign Monitor is the high level of personalization, which will boost your open and click-through rates.
7 – Campaigner
Best for: A/B testing
Payment Plans:
- Starter ($49.95 per month)
- Essential ($149.95 per month)
- Advanced ($549.95 per month)
- E-Commerce (starts from $79.95 per month)
Free Trial: YES
Review Score: 3.9/ 5
Campaigner is a drag and drop email editor that allows you to easily create beautiful emails. The software features a highly efficient UI, which helps to improve productivity.
Dynamic and eye catching templates and a comprehensive on-boarding process will have you up and running in no time.
8 – Campayn
Best for: Detailed analytics
Payment Plans:
- Basic plan: $19 per month
- Unlimited plan: $39 per month
Free Trial: YES
Review Score: 4.7/ 5
Campayn is a newsletter tool that helps you to create stunning emails and newsletters. Campayn’s builder is easy to use, and it’s perfect for creating a template from scratch or choosing a pre-built one. The design is professional and eye-catching, and you can save a lot of time thanks to automated emails.
After you’ve uploaded your CVS spreadsheet, you can import your contact list and connect it to email services.
9 – CleverReach
Best for: Intuitive UI
Payment Plans:
- Monthly Prepaid ($15.95)
- Prepaid ($19.95)
- Flat Rate($30)
Free Trial: YES
Review Score: 4.4/ 5
CleverReach is user-friendly and safe email newsletter software. It’s easily customizable, and the UI of the analytics function allows users to quickly analyze the strengths and weaknesses in their campaigns. There are three editing possibilities: drag and drop, HTML editor, and source code editor.
CleverReach allows you to add multiple CTA buttons to your newsletter, increasing your click-through rate.
10 – Constant Contact
Best for: Social media integration
Payment Plans:
- Email: ($20/month)
- Email Plus: ($45/month)
Free Trial: YES
Review Score: 4.3/ 5
Constant Contact’s email marketing automation allows you to automatically send triggered email series, welcome emails, and more. You can also automatically resend emails to non-openers. The platform also features tools designed for e-commerce.
Constant Contact is well-suited to businesses that have a large presence on social media. It can be connected to these platforms, allowing you to see how social campaigns are going and assisting you in creating social ads.
11 – ConvertKit
Best for: Simple and easy-to-use UI
Payment Plans:
- Creator plan starts at $29 per month
- Creator Pro costs $59 per month
Free Trial: YES
Review Score: 4.4/ 5
ConvertKit is email newsletter software that will help you create long-lasting relationships with clients thanks to targeted emails and clickable CTAs. ConvertKit’s marketing focuses on creators – of content, courses, and art. While the software is useful to any industry, e-commerce and creators will find it extremely effective.
Add clickable CTA buttons to make for easier conversions, and track your click-throughs for easier personalization opportunities.
12 – Drip
Best for: GIFs feature
Payment Plans: start at $19 per month
Free Trial: YES
Review Score: 4.4/ 5
Drip is an Ecommerce revenue engine that integrates features like ecommerce email personalization, automated workflow, and Facebook Custom Audience integration.
Manual tasks are significantly reduced thanks to Drip’s Visual Builder. It’s also great for SMS marketing.
13 – EmailOctopus
Best for: Quick and easy-to-use
Payment Plans:
- 1,000 subscribers costs you $10,
- 2,500 subscribers costs $15,
- 5,000 subscribers is $30
- 10,000 subscribers costs $50
Free Trial: YES
Review Score: 4.6/ 5
EmailOctopus is a low-cost software that makes email marketing easy. There’s exciting features such as email automation and segmentation, and it allows you to send tailored emails that reach specific target clients.
EmailOctopus has a fresh and young design. Its colorful templates are highly visual and eye-catching
14 – FeedOtter
Best for: Easily integrated with other software
Payment Plans: Contact Feedotter
Free Trial: YES
Review Score: 4.8/ 5
FeedOtter is designed to save you time. The software delivers high levels of automation, and it’s useful for newsletters and blogs since it sends automated blog emails and newsletters.
FeedOtter gives you the ability to drag and drop web pages into email newsletters. Rather than copy and pasting chunks of text from your website, marketers can improve their workflow.
15 – Flodesk
Best for: Highly responsive
Payment Plans: $38 per month or $418 a year
Free Trial: YES
Review Score: 4.2/ 5
Flodesk is an intuitive selection of newsletter tools that allow you to create emails that people love to open. Template creation is straightforward, and the email function is available even if you don’t have your own website.
16 – GetResponse
Best for: Email sequences to automatically respond to your subscribers
Payment Plans:
- Basic ($15 per month)
- Plus ($49 per month)
- Professional ($99 per month)
- Max (Quote required)
Free Trial: YES
Review Score: 4.1/ 5
GetResponse helps you create targeted and eye-catching newsletters. The email newsletter service has a huge range of features, with email analytics, autoresponders, and list management.
GetResponse has an automated blog digest. You can increase your blog’s reach with this tool, sharing your posts via Email or Social Media.
17 – Hubspot
Best for: Detailed analytics
Payment Plans:
- Free
- Paid: $800 per month
Free Trial: YES
Review Score: 4.7/ 5
Hubspot is one of the giants of the email marketing world, and its email newsletter software features professional templates that are customizable with drag and drop functions. You can also personalize your email campaign depending on your target customers.
HubSpot is suitable for those who have a mature business and need lots of marketing tools. Its USP is the fact that there’s a packet that comprehends all inbound marketing tools, such as blogging, ads, and emails.
18 – Inbox
Best for: Advanced analytics
Payment Plans: Prices depend on how many subscribers you have
Free Trial: YES
Review Score: 4.8/ 5
Inbox is cloud-based software that’s got a user-friendly and efficient interface. Newsletter tools like Inbox can help you deliver professional and personalized emails to your target clients.
Inbox’s email newsletter software has advanced analytics, which will help you to track your business and control your marketing more easily.
19 – iNewsletter
Best for: One-click publish
Payment Plans:
- Education plan starts at $20 a month for 100 students
- Standard plan costs $33 a month for 500 subscribers
Free Trial: YES
Review Score: 4.7/ 5
iNewsletter allows you to create multi-page newsletter emails in your browser, which saves on design software and means you can fit a lot of content into your emails.
The platform is great for businesses and not-for-profits, but it’s particularly useful for schools and educational institutions. It was designed to cater for the needs of multi-page school newsletters.
The multi-page format is perfect if you want to send out a lot of content in your newsletters, giving you plenty of room and options.
20 – MailChimp
Best for: Mobile responsive
Payment Plans:
- Essentials costs $9.99 per month
- Standard costs $14.99 per month
- Premium costs $299 per month
Free Trial: YES
Review Score: 4.4/ 5
MailChimp is one of the big hitters in the world of email newsletter tools, and it posted revenues of $525 million in 2017.
The software supports contextual, time-sensitive, and transactional emails, which helps you build emails with a professional design, achieved with drag-and-drop function and powerful templates.
Furthermore, you can connect your e-commerce store to this tool and send your customers personalized product suggestions. You can also use all Google Workspace tools to collaborate with your teams, such as GoogleSheets or GoogleDrive.
Transactional emails with API or SMTP
21 – MailerLite
Best for: Dynamic content and personalization
Payment Plans:
- $10/month: Up to 1000 subscribers
- $15/month: up to 2,500
- $30/month: up to 5000
- $50/month: up to 10,000.
Free Trial: YES
Review Score: 4.6/ 5
MailerLite has many exciting features, such as popups and landing page design, unsubscriber management, and results tracking. You can also connect your e-commerce store to newsletters and send automated follow-up emails.
You can connect your e-commerce to this software, sending automated emails to potential customers about specific products.
22 – MailJet
Best for: Drag-and-drop function
Payment Plans:
- Basic: $9.65 per month
- Premium: $20.95 per month
Free Trial: YES
Review Score: 4.3/ 5
Mailjet is perfect for those who need a highly responsive newsletter. Users can also create emails in HTML or Mailjet’s markup language MJML. After you’ve started creating your newsletter, the preview function allows you to see how it’s looking.
Mailjet’s suite of newsletter tools is made for users that need highly responsive software. A well-designed mobile version is also available.
23 – Mailrelay
Best for: STMP server
Payment Plans:
- Standard: starts from $34
- Enterprise: starts from $47
Free Trial: YES
Review Score: 4.4/ 5
Mailrelay is an advanced email platform with in-depth statistics, reports, and visitor tracking. These features help you to understand the impact of your email newsletter.
Dedicated SMTP server to send your email immediately to a client, without losing statistics or features
24 – Moosend
Best for: Target your customers and personalize each email
Payment Plans:
- Pro: starts at $8
- Enterprise: Contact Moosend
Free Trial: YES
Review Score: 4.8/ 5
Moosend is a flexible newsletter tool that allows users to produce creative emails with images or interactive elements. Templates are also available to inspire you during the creation process. Furthermore, you can add photos using multiple sources, including Instagram, GoogleDrive, or DropBox.
Moosend’s collection of email newsletter tools includes customizable templates, which are perfect for imaginative people. The templates are available with a drag-and-drop function.
25 – Postcards
Best for: 100+ templates, Suitable to every device or server provider, HTML code works with every ESP (email service provider), Drag-and-drop editor, Cloud image hosting
Payment Plans:
- Business: costs $18 per month
- Agency: costs $29 p/m
Free Trial: YES
Review Score: 4.1/ 5
Postcards, from Designmodo, has many features that are useful for teams that need to collaborate. 30-day version histories, project management functions, and the ability to collaborate with multiple team members are great features for marketing teams. Postcards also has pre-made templates that are eye-catching and help you stand out from the crowd.
This email plan perfectly suits any device, service provider, or email server, whether you’re using Gmail on your cell phone, Yahoo Mail on the computer, or Live Mail on your tablet. Newsletter tools that offer flexibility in this regard are highly adaptable for different user needs.
26 – Revue
Best for: Control audience engagement
Payment Plans: Contact Revue
Free Trial: YES
Review Score: 4.2/ 5
As far as newsletter tools go, Revue couldn’t have a much bigger parent company. The platform is produced by Twitter, and is designed to allow writers and publishers to send editorial newsletters. It can, of course, be connected to social media platforms, so if you’re big on Twitter this could be a good shout.
Revue is suitable for writers who want to send editorial newsletters. The template is customizable and flexible, perfect for creative people that need to express themselves.
27 – Sendicate
Best for: Wide range of different interfaces
Payment Plans: start at $9 per month
Free Trial: YES
Review Score: 1/ 5
Sendicate is an intuitive newsletter tool, and its compelling and concise templates are sure to catch attention. It has a host of features designed to allow you to easily send beautiful emails, and the simple customization is a real plus.
Sendicate has a whole host of features, but one strength is the ability to create sign up forms for your website. This will help you to grow your subscriber list, increase your traffic, and ultimately boost sales.
28 – Sendinblue
Best for: HTML coding from scratch
Payment Plans:
- Lite: start at $25
- Premium start at $65
- Enterprise: contact Sendinblue
Free Trial: YES
Review Score: 4.5/ 5
Sendinblue is highly affordable and powerful newsletter tool. It features a drag and drop code-free editor and 70+ fully customizable templates. It’s also available as a plugin for e-commerce and WordPress.
One of the many great features of the tool is its real-time statistics. You can analyze your newsletters as they are being sent. There’s also send-time optimization to increase the likelihood of your subscribers opening your emails.
29 – Smore
Best for: Check who opens or reads your newsletters, Embed photos and videos, Entirely customizable
Payment Plans:
- Educator ($79 per year) with 5.000 monthly emails
- Educator Pro ($149 per year) with 30.000 emails
- Smore for Teams ($999 per year)
Free Trial: YES
Review Score: 4.8/ 5
Smore helps you create engaging newsletters, thanks to the high degree of customization. The newsletter tool is marketed at educational institutions like schools, and this is an area it really excels in.
Many newsletter tools rely on Google translate for text translation. Smore features the ability to translate an email instantly. As some schools may have parents who use English as a second language, this is a really thoughtful and effective tool.
30 – Stripo
Best for: 550+ templates available to use
Payment Plans:
- Business: $125 per year
- Agency: $400 per year
Free Trial: YES
Review Score: 4.7/ 5
Stripo is designed for fast working, and it lets you build effective email templates quickly without any knowledge of HTML. The platform is highly responsive, and ensures a great mobile experience. Users can create AMP emails that are eye-catching and dynamic.
The automatic email testing tool is a fantastic concept. When sending out emails to subscribers, you can never be 100% sure what they’ll receive due to the variety of different devices that emails are viewed with.
All Stripo templates are mobile responsive by default, giving you peace of mind that what you’ve designed is what your subscribers will see.
31 – VerticalResponse
Best for: Highly responsive UI
Payment Plans:
- Basic plan ($11 per month)
- Pro plan ($16 per month)
Free Trial: YES
Review Score: 3.8/ 5
VerticalResponse is suitable for small businesses that need to connect with their customers. Newsletter tools like VerticalResponse are perfect for beginners since they don’t require design skills or coding experience.
VerticalResponse is very effective for surveys and insights, which are perfect for achieving a deeper understanding of customer behavior and preferences.
32 – Zoho Campaigns
Best for: 240+ customizable templates
Payment Plans: You can either choose to pay based on the amount of subscribers you have or emails you send, or you can choose to buy credits for the platform instead.
Free Trial: YES
Review Score: 4.4/ 5
Zoho Campaigns is great for businesses that need an effective marketing email tool and in-built communication. All Zoho email templates are entirely customizable.
There is a wide choice of pre-build templates, perfect for those who need inspiration or for those who need to save time.
Conclusion
Email newsletter tools are essential if you’re seeking to access the benefits of email marketing. Rather than spending heaps of time fiddling with manual services, it makes sense to automate as much of the process as possible.
Many of the tools on this list also feature template builders that will allow you to quickly and easily create beautiful newsletters.
And if you have a really small budget, why not try using one of the free email newsletter tools we’ve mentioned?
The possibilities with email newsletters are endless, get started today and begin to reap the benefits!
Struggling with your email marketing? Wondering how to create more effective newsletters? Contact Klint and revolutionize your marketing strategy today.
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