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32 Amazing Newsletter Tools for Insanely Effective Outreach

Written By Petra Ilic
July 28, 2021

There’s no doubt about it – using newsletter tools to send out customer communications is a great way to improve customer engagement and increase sales. 

It seems like every brand, blog, and bank sends them out these days. 

And while you shouldn’t necessarily do something just because everyone else is, there’s a reason why you see so many.

It’s because 47% of people like to receive weekly brand emails. Pair that with the crazy-high ROI that email marketing can achieve and you’ve got the potential to make some big gains

Email newsletter tools are essential for planning, designing, and implementing your outreach strategy.

Drag-and-drop builders, unsubscribe tracking, and performance analytics are basic features that are hard to live without.

In this post, we’ll:

  • Breakdown the best features of 32 amazing email newsletter tools
  • Outline each pricing model
  • Cover the Capterra review score for the email newsletter software we selected
  • PLUS We’ll highlight free email newsletter tools and free trials

So let’s dive right in…

List of the 32 Best Email Newsletter Tools 

When you’re looking for the email newsletter software that’s right for you, price, features, and usability are the three main considerations. 

Whichever software you settle on, keep in mind that many providers offer free newsletter tools, so you can “try before you buy” so to speak. 

Our list of the best email newsletter tools is organized in alphabetical order. 

1 – ActiveCampaign

Best for: Audience targeting and matching

Payment Plans:

  • Lite (9$ per month)
  • Plus ($49 per month)
  • Professional ($129 per month)
  • Enterprise ($229 per month)

Free Trial: YES

Review Score: 4.6/ 5

ActiveCampaign’s suite of newsletter tools allows you to personalize, segment, and send automated messages. There’s heaps of email templates available, and the software connects your email to social media and other platforms. 

ActiveCampaign’s sales automation allows you to organize all your customer data – saving you time and increasing conversion rates. 

2 – Agile CRM

Agile CRM newsletter tools logo - blue cloud and black and white text

Best for: Contact-management for sales

Payment Plans:

  • Starter ($8.99)
  • Regular ($29.99)
  • Enterprise, ($47.99)

Free Trial: YES

Review Score: 4.2/ 5

Agile CRM’s professional templates allow you to easily create an aesthetically pleasing newsletter. 

Agile CRM is professional software that can automate all your sales. Being a cloud-based SaaS, it’s mobile-ready, fast, and easy-to-use.

agile crm dashboard - graphs and statistics

3 – AWeber

Best for: Unlimited templates

Payment Plans:

  • Free
  • Pro plan: starts at $16.15 per month for 0-500 subscribers

Free Trial: YES

Review Score: 4.3/ 5

Thanks to the drag and drop feature, AWeber’s email tool is engaging and customizable. Users can also get access to unlimited templates and images.

Your success is easy to track: comprehensive statistics help you to understand your impact. AWeber also has 24/7 customer assistance. 

AWeber offers you 24/7 assistance, a landing page builder, and a free migration service. 

A Weber dashboard

4 – BEE Pro

Best for: 25+ design partners that create templates

Payment Plans:

  • Freelancer ($15 per month)
  • Team ($30 per month)
  • Agency ($120 per month)

Free Trial: YES

Review Score: 4.8/ 5

BEE Pro is an easy and fast email design software. The drag-and-drop function can shorten your email design process, or there’s many pre-built themes. Templates can be easily exported as PDF or HTML code. 

You can export your creations everywhere. You can convert to a PDF file, push to Mailchimp or HubSpot, or download it as zip or HTML

5 – Benchmark

Benchmark email newsletter tools logo black text on white background

Best for: HTML editor

Payment Plans:

  • Pro: $13 per month
  • Enterprise: contact Benchmark

Free Trial: YES

Review Score: 4.8/ 5

The RSS function sends your subscribers an email when you publish something on your blog or any RSS feed. 

Benchmark features many tools that make your newsletter professional, such as the RSS option, which sends emails to your subscribers once you update your blog. 

6 – Campaign Monitor

campaign monitor email newsletter tools logo white text on navy background

Best for: Drag and drop editor

Payment Plans:

  • Basic ($9 per month)
  • Unlimited ($29 per month)
  • Premium ($149 per month)

Free Trial: YES

Review Score: 4.6/ 5

Campaign Monitor is used by over 2 million marketers, and its template management for teams allows managers to lock certain sections of a template. This prevents accidental deletions.

Campaign Monitor features a high level of personalization, which is useful for increasing your conversion rates. Each customer can receive a different email, and segmentation helps you with targeting. The best feature of Campaign Monitor is the high level of personalization, which will boost your open and click-through rates.

campaign monitor  dashboard

7 – Campaigner

campaigner email newsletter software logo - blue text white background

Best for: A/B testing

Payment Plans:

  • Starter ($49.95 per month)
  • Essential ($149.95 per month)
  • Advanced ($549.95 per month)
  • E-Commerce (starts from $79.95 per month)

Free Trial: YES

Review Score: 3.9/ 5

Campaigner is a drag and drop email editor that allows you to easily create beautiful emails. The software features a highly efficient UI, which helps to improve productivity. 

Dynamic and eye catching templates and a comprehensive on-boarding process will have you up and running in no time. 

campaigner dashboard

8 – Campayn

campayn email newsletter software  logo white text light blue background

Best for: Detailed analytics

Payment Plans:

  • Basic plan: $19 per month
  • Unlimited plan: $39 per month

Free Trial: YES

Review Score: 4.7/ 5

Campayn is a newsletter tool that helps you to create stunning emails and newsletters. Campayn’s builder is easy to use, and it’s perfect for creating a template from scratch or choosing a pre-built one. The design is professional and eye-catching, and you can save a lot of time thanks to automated emails.

After you’ve uploaded your CVS spreadsheet, you can import your contact list and connect it to email services. 

campayn dashboard

9 – CleverReach

Best for: Intuitive UI

Payment Plans:

  • Monthly Prepaid ($15.95)
  • Prepaid ($19.95)
  • Flat Rate($30)

Free Trial: YES

Review Score: 4.4/ 5

CleverReach is user-friendly and safe email newsletter software. It’s easily customizable, and the UI of the analytics function allows users to quickly analyze the strengths and weaknesses in their campaigns. There are three editing possibilities: drag and drop, HTML editor, and source code editor. 

CleverReach allows you to add multiple CTA buttons to your newsletter, increasing your click-through rate. 

10 – Constant Contact

constant contact email newsletter tool logo - blue text on white background

Best for: Social media integration

Payment Plans:

  • Email: ($20/month)
  • Email Plus: ($45/month)

Free Trial: YES

Review Score: 4.3/ 5

Constant Contact’s email marketing automation allows you to automatically send triggered email series, welcome emails, and more. You can also automatically resend emails to non-openers. The platform also features tools designed for e-commerce. 

Constant Contact is well-suited to businesses that have a large presence on social media. It can be connected to these platforms, allowing you to see how social campaigns are going and assisting you in creating social ads.

constant contact dashboard

11 – ConvertKit

Best for: Simple and easy-to-use UI

Payment Plans:

  • Creator plan starts at $29 per month
  • Creator Pro costs $59 per month

Free Trial: YES

Review Score: 4.4/ 5

ConvertKit is email newsletter software that will help you create long-lasting relationships with clients thanks to targeted emails and clickable CTAs. ConvertKit’s marketing focuses on creators – of content, courses, and art. While the software is useful to any industry, e-commerce and creators will find it extremely effective. 

Add clickable CTA buttons to make for easier conversions, and track your click-throughs for easier personalization opportunities. 

12 – Drip

Best for: GIFs feature 

Payment Plans: start at $19 per month

Free Trial: YES

Review Score: 4.4/ 5

Drip is an Ecommerce revenue engine that integrates features like ecommerce email personalization, automated workflow, and Facebook Custom Audience integration.

Manual tasks are significantly reduced thanks to Drip’s Visual Builder. It’s also great for SMS marketing. 

13 – EmailOctopus

EmailOctopus – Medium

Best for: Quick and easy-to-use

Payment Plans:

  • 1,000 subscribers costs you $10,
  • 2,500 subscribers costs $15,
  • 5,000 subscribers is $30
  • 10,000 subscribers costs $50

Free Trial: YES

Review Score: 4.6/ 5

EmailOctopus is a low-cost software that makes email marketing easy. There’s exciting features such as email automation and segmentation, and it allows you to send tailored emails that reach specific target clients. 

EmailOctopus has a fresh and young design. Its colorful templates are highly visual and eye-catching

emailoctopus  dashboard

14 – FeedOtter

feedotter newsletter tools logo navy text and blue logo on white background

Best for: Easily integrated with other software

Payment Plans: Contact Feedotter

Free Trial: YES

Review Score: 4.8/ 5

FeedOtter is designed to save you time. The software delivers high levels of automation, and it’s useful for newsletters and blogs since it sends automated blog emails and newsletters.

FeedOtter gives you the ability to drag and drop web pages into email newsletters. Rather than copy and pasting chunks of text from your website, marketers can improve their workflow. 

feedotter dashboard

15 – Flodesk

Best for: Highly responsive

Payment Plans: $38 per month or $418 a year

Free Trial: YES

Review Score: 4.2/ 5

Flodesk is an intuitive selection of newsletter tools that allow you to create emails that people love to open. Template creation is straightforward, and the email function is available even if you don’t have your own website. 

16 – GetResponse

getresponse email newsletter tool logo white text and logo on blue background

Best for: Email sequences to automatically respond to your subscribers

Payment Plans:

  • Basic ($15 per month)
  • Plus ($49 per month)
  • Professional ($99 per month)
  • Max (Quote required)

Free Trial: YES

Review Score: 4.1/ 5

GetResponse helps you create targeted and eye-catching newsletters. The email newsletter service has a huge range of features, with email analytics, autoresponders, and list management. 

GetResponse has an automated blog digest. You can increase your blog’s reach with this tool, sharing your posts via Email or Social Media. 

get response dashboard

17 – Hubspot

hubspot email newsletter software  logo black and orange text on white background

Best for: Detailed analytics

Payment Plans:

  • Free
  • Paid: $800 per month

Free Trial: YES

Review Score: 4.7/ 5

Hubspot is one of the giants of the email marketing world, and its email newsletter software features professional templates that are customizable with drag and drop functions. You can also personalize your email campaign depending on your target customers.

HubSpot is suitable for those who have a mature business and need lots of marketing tools. Its USP is the fact that there’s a packet that comprehends all inbound marketing tools, such as blogging, ads, and emails.

hubspot dashboard

18 – Inbox

inbox email newsletter tool logo purple text on white background

Best for: Advanced analytics

Payment Plans: Prices depend on how many subscribers you have

Free Trial: YES

Review Score: 4.8/ 5

Inbox is cloud-based software that’s got a user-friendly and efficient interface. Newsletter tools like Inbox can help you deliver professional and personalized emails to your target clients.

Inbox’s email newsletter software has advanced analytics, which will help you to track your business and control your marketing more easily.  

inbox dashboard on laptop

19 – iNewsletter

inewsletter email newsletter software logo three pale green rectangles on white background

Best for: One-click publish

Payment Plans:

  • Education plan starts at $20 a month for 100 students
  • Standard plan costs $33 a month for 500 subscribers

Free Trial: YES

Review Score: 4.7/ 5

iNewsletter allows you to create multi-page newsletter emails in your browser, which saves on design software and means you can fit a lot of content into your emails.

The platform is great for businesses and not-for-profits, but it’s particularly useful for schools and educational institutions. It was designed to cater for the needs of multi-page school newsletters. 

The multi-page format is perfect if you want to send out a lot of content in your newsletters, giving you plenty of room and options. 

inewsletter dashboard

20 – MailChimp

Best for: Mobile responsive

Payment Plans:

  • Essentials costs $9.99 per month
  • Standard costs $14.99 per month
  • Premium costs $299 per month

Free Trial: YES

Review Score: 4.4/ 5

MailChimp is one of the big hitters in the world of email newsletter tools, and it posted revenues of $525 million in 2017.  

The software supports contextual, time-sensitive, and transactional emails, which helps you build emails with a professional design, achieved with drag-and-drop function and powerful templates. 

Furthermore, you can connect your e-commerce store to this tool and send your customers personalized product suggestions. You can also use all Google Workspace tools to collaborate with your teams, such as GoogleSheets or GoogleDrive.

Transactional emails with API or SMTP

21 – MailerLite

mailerlite email newsletter tool logo black text on white background and white text on green background

Best for: Dynamic content and personalization

Payment Plans:

  • $10/month: Up to 1000 subscribers
  • $15/month: up to 2,500
  • $30/month: up to 5000
  • $50/month: up to 10,000.

Free Trial: YES

Review Score: 4.6/ 5

MailerLite has many exciting features, such as popups and landing page design, unsubscriber management, and results tracking. You can also connect your e-commerce store to newsletters and send automated follow-up emails.

You can connect your e-commerce to this software, sending automated emails to potential customers about specific products.

mailerlite dashboard

22 – MailJet

mailjet email newsletter tool logo black text on white background with golden logo

Best for: Drag-and-drop function

Payment Plans:

  • Basic: $9.65 per month
  • Premium: $20.95 per month

Free Trial: YES

Review Score: 4.3/ 5

Mailjet is perfect for those who need a highly responsive newsletter. Users can also create emails in HTML or Mailjet’s markup language MJML. After you’ve started creating your newsletter, the preview function allows you to see how it’s looking.

Mailjet’s suite of newsletter tools is made for users that need highly responsive software. A well-designed mobile version is also available.  

mailjet  dashboard

23 – Mailrelay

mail relay newsletter tools logoblue and black text on white background

Best for: STMP server 

Payment Plans:

  • Standard: starts from $34
  • Enterprise: starts from $47

Free Trial: YES

Review Score: 4.4/ 5

Mailrelay is an advanced email platform with in-depth statistics, reports, and visitor tracking. These features help you to understand the impact of your email newsletter.

Dedicated SMTP server to send your email immediately to a client, without losing statistics or features 

mail relay dashboard

24 – Moosend

moosend newsletter tools logo navy text and cartoon cow on blue background

Best for: Target your customers and personalize each email

Payment Plans:

  • Pro: starts at $8
  • Enterprise: Contact Moosend

Free Trial: YES

Review Score: 4.8/ 5

Moosend is a flexible newsletter tool that allows users to produce creative emails with images or interactive elements. Templates are also available to inspire you during the creation process. Furthermore, you can add photos using multiple sources, including Instagram, GoogleDrive, or DropBox. 

Moosend’s collection of email newsletter tools includes customizable templates, which are perfect for imaginative people. The templates are available with a drag-and-drop function.

moosend  dashboard

25 – Postcards

postcards newsletter tools logo black background with white text

Best for: 100+ templates, Suitable to every device or server provider, HTML code works with every ESP (email service provider), Drag-and-drop editor, Cloud image hosting

Payment Plans:

  • Business: costs $18 per month
  • Agency: costs $29 p/m

Free Trial: YES

Review Score: 4.1/ 5

Postcards, from Designmodo, has many features that are useful for teams that need to collaborate. 30-day version histories, project management functions, and the ability to collaborate with multiple team members are great features for marketing teams. Postcards also has pre-made templates that are eye-catching and help you stand out from the crowd. 

This email plan perfectly suits any device, service provider, or email server, whether you’re using Gmail on your cell phone, Yahoo Mail on the computer, or Live Mail on your tablet. Newsletter tools that offer flexibility in this regard are highly adaptable for different user needs.

postcards dashboard

26 – Revue

revue email newsletter software logo white text on orange background

Best for: Control audience engagement

Payment Plans: Contact Revue

Free Trial: YES

Review Score: 4.2/ 5

As far as newsletter tools go, Revue couldn’t have a much bigger parent company. The platform is produced by Twitter, and is designed to allow writers and publishers to send editorial newsletters. It can, of course, be connected to social media platforms, so if you’re big on Twitter this could be a good shout. 

Revue is suitable for writers who want to send editorial newsletters. The template is customizable and flexible, perfect for creative people that need to express themselves. 

revue dashboard

27 – Sendicate

sendicate email newsletter tool logo orange text on white background

Best for: Wide range of different interfaces

Payment Plans: start at $9 per month

Free Trial: YES

Review Score: 1/ 5

Sendicate is an intuitive newsletter tool, and its compelling and concise templates are sure to catch attention. It has a host of features designed to allow you to easily send beautiful emails, and the simple customization is a real plus. 

Sendicate has a whole host of features, but one strength is the ability to create sign up forms for your website. This will help you to grow your subscriber list, increase your traffic, and ultimately boost sales. 

sendicate dashboard

28 – Sendinblue

Best for: HTML coding from scratch

Payment Plans:

  • Lite: start at $25
  • Premium start at $65
  • Enterprise: contact Sendinblue

Free Trial: YES

Review Score: 4.5/ 5

Sendinblue is highly affordable and powerful newsletter tool. It features a drag and drop code-free editor and 70+ fully customizable templates. It’s also available as a plugin for e-commerce and WordPress.

One of the many great features of the tool is its real-time statistics. You can analyze your newsletters as they are being sent. There’s also send-time optimization to increase the likelihood of your subscribers opening your emails. 

29 – Smore

smore newsletter tools logo dark gray background with white text and cartoon fire

Best for: Check who opens or reads your newsletters, Embed photos and videos, Entirely customizable 

Payment Plans:

  • Educator ($79 per year) with 5.000 monthly emails
  • Educator Pro ($149 per year) with 30.000 emails
  • Smore for Teams ($999 per year)

Free Trial: YES

Review Score: 4.8/ 5

Smore helps you create engaging newsletters, thanks to the high degree of customization. The newsletter tool is marketed at educational institutions like schools, and this is an area it really excels in. 

Many newsletter tools rely on Google translate for text translation. Smore features the ability to translate an email instantly. As some schools may have parents who use English as a second language, this is a really thoughtful and effective tool. 

smore dashboard

30 – Stripo

stripo email newsletter tool logo black and green text on white background

Best for: 550+ templates available to use 

Payment Plans:

  • Business: $125 per year
  • Agency: $400 per year

Free Trial: YES

Review Score: 4.7/ 5

Stripo is designed for fast working, and it lets you build effective email templates quickly without any knowledge of HTML. The platform is highly responsive, and ensures a great mobile experience. Users can create AMP emails that are eye-catching and dynamic.

The automatic email testing tool is a fantastic concept. When sending out emails to subscribers, you can never be 100% sure what they’ll receive due to the variety of different devices that emails are viewed with. 

All Stripo templates are mobile responsive by default, giving you peace of mind that what you’ve designed is what your subscribers will see. 

stripo dashboard

31 – VerticalResponse

vertical response newsletter tools  logo purple and black text on white background

Best for: Highly responsive UI

Payment Plans:

  • Basic plan ($11 per month)
  • Pro plan ($16 per month)

Free Trial: YES

Review Score: 3.8/ 5

VerticalResponse is suitable for small businesses that need to connect with their customers. Newsletter tools like VerticalResponse are perfect for beginners since they don’t require design skills or coding experience. 

VerticalResponse is very effective for surveys and insights, which are perfect for achieving a deeper understanding of customer behavior and preferences. 

vertical response dashboard

32 – Zoho Campaigns

zoho campaigns newsletter tools logo white text on multi-coloured blocks on white background

Best for: 240+ customizable templates

Payment Plans: You can either choose to pay based on the amount of subscribers you have or emails you send, or you can choose to buy credits for the platform instead. 

Free Trial: YES

Review Score: 4.4/ 5

Zoho Campaigns is great for businesses that need an effective marketing email tool and in-built communication. All Zoho email templates are entirely customizable.

There is a wide choice of pre-build templates, perfect for those who need inspiration or for those who need to save time.


Email newsletter tools are essential if you’re seeking to access the benefits of email marketing. Rather than spending heaps of time fiddling with manual services, it makes sense to automate as much of the process as possible. 

Many of the tools on this list also feature template builders that will allow you to quickly and easily create beautiful newsletters. 

And if you have a really small budget, why not try using one of the free email newsletter tools we’ve mentioned?

The possibilities with email newsletters are endless, get started today and begin to reap the benefits! 

Struggling with your email marketing? Wondering how to create more effective newsletters? Contact Klint and revolutionize your marketing strategy today. 

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