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eCommerce Analytics – The Best 25 Tools for Online Stores

Written By Taylor Ryan
May 14, 2021

Lets talk about eCommerce analytics.

Since the dawn of the internet in 1991, eCommerce has grown to become an important revenue stream for many businesses.

Concurrently, the eCommerce analytics industry evolved out of data analytics and is now key to growing the online operations of a business in any industry.

The data generated can be used to understand your audience, gain insights for future campaigns, and adjust pricing strategies.

In this article we will discuss the best eCommerce analytics tools, what to look for in a tool, and how you can benefit from using eCommerce analytics tools to analyse your website’s data.

But if you’re just here to compare features and prices, you can jump to the list of eCommerce analytics tools here.

Best eCommerce analytics tools list

eCommerce analytics tools come in all shapes and size. But which one is right for your business? 

To help you choose, we’ve analyzed the best eCommerce analytics tools currently on the market. 

Use our list to compare the features, functionality, and prices of eCommerce analytics tool to find the one that’s right for you!

1 – Adobe Megento BI

Best for: Benchmarking, Ad Hoc Reports, Performance Metrics.

Payment Plans: Custom pricing model

Free Trial: YES

Review Score: 4.5/ 5

Supported Platforms: 

Adobe Magento BI is a business intelligence solution providing numerous options to those interested in the world of eCommerce. As a tool, Magento BI brings you valuable insights to boost your eCommerce performance.

Magento Business Intelligence is a cloud-based platform for data management and visualization. 

With its fairly easy-to-use dashboards and custom reporting tools the platform allows you to easily track all your store’s data, gain valuable insights and recognize growth opportunities. 

For eCommerce merchants, Adobe Magento brings an eCommerce platform to build websites and sell online, that works perfectly when integrated with Magento BI.


2 – Audiencefy

Key Features: Powerful and instinctive reporting, Actionable insights, Customer segmentation

Payment Plans: Custom pricing model

Free Trial: YES

Review Score: 3.7/ 5

Supported Platforms: 

Audiencefy is an eCommerce performance tracking solution.

The software was designed for Shopify-based businesses and comes with predefined segments for a more customized approach. 

This tool allows you to collect data from your store and convert it into valuable metrics with clear and understandable reports.

Audiencify has an easy-to-use dashboard, one-click installation, and a simple integration process. As an eCommerce solution focused on performance, Audiencefy allows you to define who your customers are, what they are searching for, and what content or channels they interact with the most.

Apart from providing in-depth insights on your customer and product segments, this platform creates customized reports on your Facebook Audience that export directly from your store to your Facebook Ads.

Whilst the app is primarily for Shopify-based businesses, they plan to expand their services to other eCommerce platforms like Magento, Woocommerce, or BigCommerce in the future.


3 – Channel Software Analytics

Channel Software Logo

Best for: Sales Analytics, User’s analytics, Site Performance

Payment Plans: Custom pricing model

Free Trial: NO

Supported Platforms: 

Channel Software is a powerful, SaaS eCommerce platform allowing your company to manage, measure, and act on all of your eCommerce data and activities.

This software provides you with a vast array of reporting tools and insights on your sales, users, and site performance.

Channel Software is a reliable B2B eCommerce software and services provider for nearly 20 years. 

Their analytics solution is a good choice for e-merchants that want an easy-to-use solution with extensive reporting tools, sales, user and site performance analytics, and an intuitive dashboard.

Apart from the analytics tool, Channel Software also offers a CMS platform to manage your site and services such as eCommerce consulting, software implementation, and support.


4 – Clicky Web Analytics

Best for: Twitter analytics, Heat Maps, Ease of operation

Payment Plans: Pro version has two payment options:

  • $10 monthly
  • $80 yearly.

Free Trial: YES

Review Score: 4.4/ 5

Supported Platforms:

Clicky is a Web Analytics solution for businesses of all sizes that helps track the progress of campaigns, conduct A/B tests, historic reports, real-time website monitoring, and more.

Designed for complete web analysis, Clicky has an easy-to-use dashboard, real-time comparisons, event logs, and transaction monitoring features. 

This software allows its clients to match their regular user data with their current visitor data, which allows you to get more detailed information about who is currently on your site and personalize your actions. 

The greatest value that Clicky provides is in combining present data with analytics on your past performance. Clicky is a solution that gives you a 360° view of your analytics.


5 – Conversific

Conversific Logo

Best for: eCommerce Reports & Benchmarks, Data Insights, Product & Customer Analytics.

Payment Plans: Pro version has two payment options:

  • $29 monthly
  • $290 yearly.

Free Trial: YES

Review Score: 4.5/ 5

Supported Platforms:

Conversific is a new kind of eCommerce performance tracking solution for Shopify-based businesses, that will assist you with optimizing traffic, organizing, and gathering data to increase performance in an easy and intuitive way.

Conversific gathers valuable eCommerce metrics and displays them in an easily understandable manner.

The solution highlights where your business is losing clients or money so you can act to fix any potential holes in your strategy.

Conversific provides its users with a collection of various tailored segments that can help reach your audience better and more effectively.


6 – Crazy Egg

Crazy Egg Logo

Best for: Scroll Maps, Heat Maps, Overlay Reports

Payment Plans: Price starts at around $290, billed annually

Free Trial: YES

Review Score: 4.5/ 5

Supported Platforms:

  • Tealium iQ Tag Management
  • Segment
  • Optimizely

Crazy Egg is a complete web analytics solution designed for marketing teams and professionals.

It assists with traffic optimization and data gathering using features like snapshots, user recordings, split testing, and engagement analysis.

Crazy Egg is a performance tracking tool designed to help startups, SMEs, eCommerce businesses and virtual agencies. It can analyze customer behaviour across email and advertising campaigns. 

The platform analyzes customer journeys, target audiences across different web pages, and issues such as sales funnel holes or form glitches. This data allows you to identify areas that frustrate potential clients and make sure CTAs convert without issues.

With its advanced visual reports, indicating what elements of your site customers respond to, this solution provides an additional layer of valuable insight to your typical analytics toolset.


7 – Dataweave Retail Intelligence

Dataweave logo

Best for: Digital Shelf Analytics, Retail Intelligence, Assortment Analytics

Payment Plans:

  • One-off purchase 
  • Monthly license 
  • Yearly license. 

Free Trial: NO

Review Score: 4.4/ 5

Dataweave is a digital shelf analytics and commerce intelligence solution for online retailers.

It’s able to provide historical and real-time data analysis. 

DataWeave Retail Intelligence was designed to assist retailers in the measurement of their store performance against their primary competitors across numerous industries. 

With its powerful analytics, valuable metrics, and large-scale data aggregation, this solution allows its users to collect and convert data from desktop as well as mobile, from any geographic location.

This software is also able to provide e-merchants with a set of historical data combined with real-time analytics to reveal how their business is perceived by the target audiences and what are the areas to improve for better performance of their stores.


8 – Syndigo

Sydigo logo

Best for: Analytics & Optimization, Content integrity, Content readiness

Payment Plans: Contact Syndigo

Free Trial: NO

Review Score: 4.5/ 5

Syndigo is much more than just a brand providing real-time data analysis to eCommerce retailers. 

They are considered to be the leader in enhanced digital product content and have one of the largest retailer networks – Syndigo’s Content Experience Hub. 

Syndigo can produce engaging content that empowers your customers buying decisions, combining product information with in-depth analytics to give your buyers the best user experience.

Syndigo’s platform assists eCommerce businesses, e-merchants, and online retailers with accessing datasets and digital assets to make sure that your sales channels provide the same enhanced product information.

Syndigo allows its clients to incorporate innovative content, such as rich media and digital assets into their Content Experience Hub, and publish that content onto their product pages within retailer eCommerce sites. 


9 – Elevar

Elevar logo

Best for: Tag monitoring, Analytics & Optimization , Tag error protection

Payment Plans:

  • Free Plan up to 5 months
  • Basic plan starts at $50/month

Free Trial: YES

Review Score: 5/ 5

Elevar is a tool that supports Shopify brands using Google Analytics and Tag Manager. Elevar comes with a complete set of visual reports, eCommerce analytics metrics, and tag error monitoring features. 

Above all, it’s a perfect extension for your Google Analytics to get more meaningful insights to improve your conversion rate.

As an official Shopify Plus Partner, Elevar provides eCommerce brands with solutions to help ensure they have data they can trust, exceed revenue goals, and grow.

The difference between other analytics solutions and Elevar is their focus on management, monitoring, and protection of your tagging activities. If you work a lot with Google Analytics and Google Tag Manager, Elevar is an excellent choice.

They provide growth-minded direct-to-consumer brands with solutions to analytics and tagging challenges to help exceed revenue goals in a consistent, predictable manner.

10 – Glew

glew logo

Best for: Alerts & automation, Performance analytics, Enterprise analytics

Payment Plans:

  • Under $1M: $79/month, billed annually at $948/year 
  • $1M-$5M: $249/month, billed annually at $2,988/year
  • $5M-$10M: $499/month, billed annually at $5,988/year
  • $10M-$15M: $649/month, billed annually at $7,788/year 

Free Trial: NO

Review Score: 4.4/ 5

Supported Platforms:

  • Stripe 
  • Facebook 
  • Salesforce 

Glew is an eCommerce analytics app with dashboards that provide insights on profit, lifetime value, and customer analytics. 

It was designed to assist eCommerce brands by providing everything you might need in one platform.

For instance: data pipeline, warehouse, scalable reporting, and analytics.

Glew is an eCommerce multichannel business intelligence and analytics solution. It visualizes all your store’s data under a single platform.

This tool helps discover critical eCommerce reporting issues that cannot be handled by Google Analytics and e-commerce platforms alone

With over 100 integrations Glew provides access to powerful insights, intuitive interface, and dashboards. Automated reports help users take care of loyal customers and optimize products to increase revenue and drive profitability.


11 – Google Analytics

Google Analytics Logo

Best for: It’s Free to use, Customized reports, Goals tracking

Payment Plans: Free until 10 million hits

Free Trial: YES

Review Score: 4.7/ 5

Supported Platforms:

Google Analytics is a cloud-based platform that assists e-merchants. Easily track your users’ behaviour on-site. Analyze customer interactions on your websites and applications. 

As a tool Google’s platform is one of the most popular and widely known digital analytics software out there.

Google’s free web analytics service allows brands of all types and sizes to analyze insights about their website visitor’s demographics, behaviour, and traffic source.


12 – Saras Analytics – Halo

Saras Analytics logo

Best for: Customization, E-commerce CRM, Analytics & Optimization

Payment Plans: Contact Halo

Free Trial: NO

Review Score: 4.6/ 5

Supported Platforms:

  • Facebook and Linkedin
  • Mailchimp
  • Amazon MWS

Halo is an eCommerce analytics solution, created by Saras Analytics. It assists you with optimizing traffic, organizing and gathering data to increase performance, and automate tedious reporting tasks. 

Halo is a complete data analytics tool providing essential reports and insights across all facets of e-commerce business including sales, customers, marketing, product, profitability, and customer service.

It is designed to give e-merchants and marketing professionals, automating their reporting into visually-concise documents.


13 – Heap

Heap logo

Best for: Mobile & Web, Great platform integrations

Payment Plans: Contact Heap

Free Trial: NO

Review Score: 4.5/ 5

Supported Platforms:

  • Salesforce
  • Marketo
  • Mailchimp
  • Optimizely

Heap is a web analytics solution that assists product, marketing, and customer success teams.

This tool helps with monitoring campaigns for instance: analyzing conversion, and providing exceptional user experiences that convert and retain customers

Heap Software for eCommerce Analytics is specifically built for medium to enterprise businesses. Allowing its users to automatically capture actions taken on their site. 

This solution keeps track of every single click, tap, or swipe. There’s no code to implement, which makes for easy integration. Above all, Heap helps you keep track and improve on every part of your customer journey.


14 – Hotjar

Hotjar logo

Best for: Heat Maps, Recordings, The funnel feature

Payment Plans:

  • Pro: $39/month with 10,000 pageviews per day. 
  • Business: $99/month with 20,000 page views per day.

Free Trial: YES

Review Score: 4.7/ 5

Supported Platforms:

  • Tealium iQ Tag Management
  • Segment
  • Optimizely

Hotjar is an eCommerce tool for customer behaviour analysis that assists Web/UX Designers, Digital Marketers, Product Managers, UX Researchers.

It helps with website performance analysis through the use of features like heatmaps, session recordings, and surveys.

This software is a solution that provides website owners with a fast & visual way to understand their users. 

As behavior analytics software Hotjar goes beyond traditional web analytics and allows you to understand every move that users take on your site, track conversions, and record user sessions.

Above all, it will allow you to better understand your user’s behavior, improve your user experience and make data-driven decisions about your site’s performance. 


15 – Humcommerce

Best for: Conversion Funnels, Session Recordings, Visitor Analytics

Payment Plans: Price starts at $99/month

Free Trial: YES

Review Score: 3.5/ 5

Supported Platforms:

  • Woocommerce

HumCommerce is an eCommerce analytics solution for WordPress-based businesses. It automatically conducts an analysis of your website traffic. Afterwards generates an easy-to-read report of all the issues that are preventing your visitors from making a purchase. 

HumCommerce is a complete conversion rate optimization (CRO) plugin for WooCommerce based stores in WordPress.

 As a CRO, HumCommerce allows e-merchants to keep track of website traffic and performance.

Furthermore, it’s a simple and easy-to-use tool to minimize your bounce rate and keep track of your conversion metrics.

You can build multiple conversion funnels to discover how users are moving around your website and where they are bouncing. 

The tool also provides heat maps.

Such visual representation of where your visitor’s click indicates which elements get the most attention.


16 – Kissmetrics

kissmetrics logo

Best for: Deep Data Tracking, Historical Data, Real-Time Data Monitoring

Payment Plans:

  • Silver: $299 annually, billed monthly
  • Gold: $499 annually, billed monthly

Free Trial: NO

Review Score: 4.3/ 5

Kissmetrics is another eCommerce analytics tool that provides users with a vast array of reporting tools.

Every business is different in the eyes of Kissmetrics.

They partner with you to ensure you’re collecting the right metrics for your business.

KISSmetrics is an eCommerce intelligence solution that lets users identify, monitor, and improve the metrics that matter for the success of their businesses. 

This platform puts focus on the people, tracking customer trends and providing users with insights about their performance. Kissmetrics allows user to make data-driven business decisions about the future of their business.


17 – Klaviyo

Best for: High Level of Personalization, Behaviour Tracking, Fast Integrations

Payment Plans:

  • Email Pricing: free for up to 250 contacts and $20/month after
  • SMS pricing: $0.01 per SMS or $0.03 per MMS sent

Free Trial: YES

Review Score: 4.7/ 5

Klaviyo is a data science solution designed primarily for eCommerce businesses.

It is due to its easy integrations with platforms like Magento, Shopify, or WooCommerce.

It’s a growth marketing and data science platform that assists brands with delivering more personalized experiences across their marketing channels including email, SMS, and in-app notifications.


18 – Matomo

matomo logo

Best for: 100% data ownership, Conversion Optimization, Analytics & Optimization

Payment Plans: Contact Matomo

Free Trial: YES

Review Score: 4.8/ 5

Matomo is yet another reliable open-source analytics platform that provides its users with key insights into user behavior.

What differentiates them from their competitors is the fact that all of the data and information collected by Matomo is 100% owned and controlled by the European Commission.

Making it easy to follow strict privacy regulations and laws.

Matomo is an open-source eCommerce analytics platform. It’s used to track user behavior, improve performance and provide reliable and valuable insights about your website. 

The primary value that Matomo provides to its users is privacy protection, 100% data ownership, and no data sampling. This solution ensures that data is 100% owned and the privacy of each user is respected. 


19 – Metrilo

Best for: CRM, Email Marketing, eCommerce Analytics

Payment Plans:

  • Essential: $119/month (billed monthly) or $99/month (billed annually). 
  • Pro: $199/month (billed monthly) or $165/month (billed annually). 
  • Premium: from $299/month (billed monthly) or $249/month (billed annually).

Free Trial: YES

Review Score: 5/ 5

Metrilo is a growth marketing platform allowing its users to easily measure their brand’s performance and give data-driven, in-depth metrics for use in strategic decisions. 

If you want to know what exactly drives sales for your brand and how to improve it, Metrilo is a solution that automatically reports on your campaign performance and provides engagement metrics. 

It allows users to optimize their marketing spending by monitoring marketing channels, referrals, influencers, and coupon codes. 

Metrilo is an all-in-one cloud-based platform designed to provide a robust CRM, almost instant e-commerce analytics, and email marketing services – all within the framework of one platform. 


20 – Mixpanel

Mixoanel logo

Best for: Event tracking, Analytics & Optimization

Payment Plans:

  • Growth Plan: starts at $17/month for Startups
  • Enterprise: Contact Mixpanel

Free Trial: YES

Review Score: 4.4/ 5

Mixpanel is a self-serve, advanced web analytics tool designed for making fast data-driven decisions to provide better products and services, measure valuable metrics and improve performance.

Mixpanel is an advanced eCommerce solution that works for both mobile and web. 

Where most analytics platforms focus on page views, Mixpanel takes a slightly different approach to improve your site’s performance by measuring and analyzing the actions or steps taken by people who enter your system or application. 

Mixpanel was specifically designed to assist companies and organizations, regardless of size, with monitoring and effectively analyzing their user behavior on site.

What makes this solution interesting is that Mixpanel is an event-centric platform where tracking does not mean recording and assessing page views and clicks. It is a platform that measures your performance based on events.


21 – Monkey Data

Monkeydata logo

Best for: Automated Updates, Powerful metrics and KPIs, Real-Time Data Monitoring

Payment Plans:

  • $9 per month for a startup
  • $20 per month for a Small store
  • $39 per month for a Medium-sized store
  • $49 per month for a Larger Enterprise

Free Trial: YES

Supported Platforms:

  • Adwords
  • Amazon 
  • eBay
  • Facebook 

Monkey Data is a solution providing you with the option to embed analytics plugins or use smart mobile apps allowing you to keep track of the events influencing your business in real-time.

MonkeyData is an eCommerce solution for your online store providing its users with advanced analytics as a ready-made solution. 

Operating in over 30 countries and used by more than 100 000 online stores this platform gives you actionable insights on how all areas of your eCommerce store are performing – in one solution.


22 – Profitero

Profitero logo

Best for: Pricing & Promotions Feature, Assortment & Availability Feature, AMZ Maximizer Solution

Payment Plans: Price starts at around $290, billed annually

Free Trial: NO

Review Score: 4/ 5

Profitero is the noteworthy eCommerce Analytics tool providing actionable insights for over 4000 brands across over 600 retailers worldwide.

Many of the world’s leading brand manufacturers rely upon Profitero’s granular and profoundly precise information to improve their eCommerce execution

Profitero is an eCommerce intelligence solution that lets users identify, monitor, and improve the metrics necessary for the success of their businesses. 

Profitero provides two core software technologies under one platform;

  • AMZ Maximizer –  a full-funnel, complete solution for managing and optimizing your Amazon sales performance.
  • Digital Shelf Analytics – solution allowing retailers to improve the user experience of their stores based on tracking and improving on Key Performance Indicators like content compliance, analysis of customers review or stock availability.

23 – Putler

Putler logo

Best for: Centralize All Your Business Information, Custom Dashboard, Powerful Integrations

Payment Plans:

  • Starter Plan – $29/month 
  • Growth Plan – $79/month 
  • Scale Plan – $249/month 

Free Trial: YES

Review Score: 4.9/ 5

Supported Platforms:

  • Paypal
  • Stripe
  • Woocommerce

Putler is a complete analytics software designed to help online retailers, digital stores, and large e-commerce businesses, fully take advantage of all the data they collect, identify the most valuable and actionable insights, and discover opportunities to increase their revenue and accelerate growth.

One of the key advantages of Putler’s solution is that it operates on autopilot, which means users can easily process collected data. 

This tool delivers easy-to-read, valuable and insightful analysis to create a bigger and clearer picture of your business.


24 – RFM Calc

Best for: RFM Segmentation, New vs Returning Customers, Customer Lifetime Value.

Payment Plans: Pricing for this solution starts at $12 per month

Free Trial: NO

Review Score: 5/ 5

Supported Platforms:

  • Adobe Magento
  • WooCommerce
  • Shopify

RFM Calc is an analytics software perfect for every e-merchant, allowing them to create very detailed and advanced eCommerce reports for any eCommerce site.

Rfm Calc is an eCommerce performance tracking solution focusing on recency, frequency, monetary value marketing analysis (RFM) that allows you to identify your best customers by their buying behavior.

This tool analyzes data on new vs returning customers, customer lifetime value, average time/value between orders, and more.


25 – Woopra

Woopra logo

Best for: Behavior Analytics, Fast Integrations

Payment Plans: Price starts at $79.95/month for up to 400,000 actions

Free Trial: NO

Review Score: 4.3/ 5

Woopra is an eCommerce solution designed for any brand that wants to optimize its UX through individual-level targeting and personalized messaging.

This tool helps users increase traffic and organize data to optimize performance.

Woopra offers a better understanding of your customers behavior on your website, via email, or communication through any other channel. 

Woopra uses intuitive technology to provide you with useful, in-depth metricsthat facilitate a more personalized experience and approach for your customers.


Conclusion

eCommerce analytics has become essential to the development of your online store. 

There are numerous ways to use data from your website to support your eCommerce business: to grow your customer base, retain your current customers, or generally increase sales.

The data provided by your site can tell you where your users came from, where they spent their time on-site, what products they looked at, or at what point during the process they changed their minds. 

This software helps businesses identify good and bad performing products and determine what direction to take the business in moving forward.

This type of data analysis is no longer a ‘nice-to-have’ but a necessary part of remaining competitive in the eCommerce space.

Get familiar with some of the tools we’ve listed, and find the one that best suits you business. The benefits eCommerce analytics provide are immeasurable.

No more delays, pick a tool and get started today!

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