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eCommerce Analytics – The Best 25 Tools for Online Stores

Written By Jakub Zehaluk
May 14, 2021

Lets talk about eCommerce analytics.

Since the dawn of the internet in 1991, eCommerce has grown to become an important revenue stream for many businesses.

Concurrently, the eCommerce analytics industry evolved out of data analytics and is now key to growing the online operations of a business in any industry.

The data generated can be used to understand your audience, gain insights for future campaigns, and adjust pricing strategies.

In this article we will discuss the best eCommerce analytics tools, what to look for in a tool, and how you can benefit from using eCommerce analytics tools to analyse your website’s data.

But if you’re just here to compare features and prices, you can jump to the list of eCommerce analytics tools here.



What is eCommerce Analytics?

eCommerce analytics is a broad field with many functionalities. Broadly speaking however, it is a way for businesses to make use of the raw data generated by their customers online.

Whilst this might sound general, consider that every action we perform online can be recorded (GDPR willing, of course).

This data, with a help of analytics software, is highly valuable to brands and can create a significant competitive advantage for your business.

a smart screen with the web browser opened to google. the search term is
Even analytics sometimes need analytics – picture by Pixabay

But eCommerce analytics data is not limited to monitoring the products customers buy. The data provided by your website can tell you:

  • Where your users came from – Facebook, Google, or a referral website.
  • Where they spent their time on-site – which pages did they interact with the most.
  • What products they looked at – and the amount of time they spent looking.
  • And what point during the process they changed their minds?

Whilst all this data might sound scary, eCommerce analytics simply represent the marketing departments desire to better understand their customers’ behavior and make data-driven, strategic decisions.

Knowing the customer perception of your brand and their behavior can, after all, allow you to discover ways your brand can increase sales.

[Related Article: What is Customer Perception and How To Improve It]

What does the eCommerce analytics track?

Generally, eCommerce analytics is used to make predictions based on statistically-relevant datasets.

This can allow the experienced marketer to find patterns in customer behavior and determine correlations between your decisions and your customers actions.

Through these data analytics and testing, you can determine your customers preferences, and identify holes in your marketing funnel.

A girls sits looking at her laptop screen. To her right, an inforgraphic representation of a bar chart with a line implying increasing metrics
Picture source – Pixabay

Bearing in mind the aforementioned diversity of data you can collect, there are several approaches you can take to eCommerce analytics based on their complexity:

Descriptive Analysis

The basis of all data analysis, this type of data processing is very useful when describing the behavior of visitors on your site.

Marketers can discover valuable insights with descriptive analysis to answer the question “Exactly what happened?”

This data describes the effects your past decisions have created, and can be used to generate revenue reports and Key Performance Indicators (KPIs).

Diagnostic Analysis

By conducting diagnostic analysis you can discover holes in your current marketing strategy by identifying correlations between data and behavior.

Diagnostic analysis might be able to explain a recent decrease in revenue, for example.

This type of analysis will be helpful in answering questions such as:

  • How to make it happen?
  • How to avoid this happening in the future? 

Prescriptive and Predictive Analysis

These type of analysis can be used to predict the outcome of any strategic changes you are considering implementing. They explore cause-effect relationships to forecast the real-world results of your decisions. These data analytics deal with the future of marketing strategy.

  • Predictive analytics – answers the question “what is likely to happen if…?” and can be used for sales forecasting and risk calculation.
  • Prescriptive analytics – answers the question “what is the best action to make in this situation?” providing data-backed recommendations for product and process optimization.

eCommerce analytics in this form allows brands to make data-driven decisions that boost eCommerce performance when interpreted correctly.

What are common eCommerce analytics metrics?

A metric can be any quantifiable measurement that enables you to keep track of performance and processes. For eCommerce, there are various metrics that can allow you to prevent repeated mistakes.

According to Supermetrics, “there are plenty of metrics, but you need to start with the essential and look at the big picture”. 

Girl looking at her smartphone with a confused look on her face
Picture source – Pixabay

Metrics are often used to set Key Performance Indicators for eCommerce stores, and as such make up a significant proportion of the eCommerce Analytics that is typically performed.

When we talk about metrics, it is often useful to consider them with relevance to the stages of the customer journey:

Awareness

The very first stage of the customer journey during which the prospect discovers your business

At this stage you are trying to put your product or brand in front of as many eyes as possible. And at the same time, trying convince those potential customer that it’s worth finding out more about your offer. 

Here are a couple of metrics worth looking at in the awareness stage:

  • Reach – the number of people that have been exposed to your content. For eCommerce analytics, this indicates how many unique visitors have landed on your website.
  • Page views – the total number of pages viewed by your visitors. This number is usually higher than reach as each visitors may view multiple pages during a session.
  • Engagement – the number of people that engage with your content. Engagement is the likes, shares, and comments your content receives. This metric is related to the content that drives traffic to your eCommerce website. 
  • SEO-related metrics – optimizing these metrics will improve the visibility of your content and help you identify keywords that are appropriate for your brand. Ultimately, you can improve your site’s position on search engines with these metrics.

Consideration

At this stage you need to gain the trust of your customers and generate interest in your brand. Prospects are still considering your competitors offerings.

The primary goal during the consideration stage is to position your brand as the solution to whatever problem your target customer is facing.

Explain the benefits of your product or service, justify the price, and win their trust. As this phase is closer to the purchasing decision, it is important to keep customers engaged at all times.

Here are a couple of metrics worth looking at in the consideration stage:

  • Click-through rate (CTR) — the ratio of prospects who clicked on a given call-to-action versus those that did not. 
  • Cost per lead (CPL) — the average cost of generating a new lead (typically as a function of ad spend).

Purchase

If you’ve managed to bring visitors to your eCommerce store, it’s time to convert them into customers. 

Prospect drop-off can occur at this stage is due to a number of small but significant factors. Making your value proposition unique is critical here.

At this stage eCommerce analytics can help you identify ways to make your customers feel assured that they are making the correct purchase decision.

Here are a couple of metrics worth looking at in the purchase stage:

  • Sales conversion rate — the rate of visitors who make a purchase on your online store. 
  • Average order value (AOV) — the average value of an order per customer.
  • Cart abandonment rate — the ratio of customers that added products to their shopping cart, but did not complete the transaction.
  • Checkout abandonment – the ratio of people who leave your site without making a purchase, having begun the checkout process. 
inforgraphic of the customer journey
The customer journey. Courtesy of OMD

Retention

Remember that acquiring new customers is more expensive than retaining existing ones. Being able to retain your customers can help achieve your sales goals for the future.

Here are a couple of metrics worth looking at in the retention stage:

  • Customer lifetime value (CLV) – the total amount of money an individual customer is expected to spend throughout their lifetime in your store.
  • Customer retention rate – the ratio of customers the company has retained over a given period.
  • Churn rate – the ratio of consumers that have stopped doing business with a company over a specific period compared to remaining customers.
  • Refund and return rate – the numbers that customers requested a refund in your eCommerce store.

Advocacy

Whilst not every customer will reach this stage, those that do are loyal to your brand and will actively advertise your products to those around them both on- and offline.

As social proof is a factor of huge importance in eCommerce, customers at this stage are of equal importance in driving sales for your brand.

eCommerce analytics such as the Net Promoter Score can help when measure the willingness ff your customers to recommend your products or services. These valuable insights will help you divide your clients into three sectors: 

  • Promoters — these are the customers that are the most loyal to your brand and want to see you grow. They are continuously sharing your products and promoting them to others.
  • Passives — these are customers that are satisfied with your service yet not convinced enough to become brand ambassadors and share it with others.
  • Detractors  — these are disappointed customers who are unlikely to make a purchase from you again, and may discourage others from doing so.

Why are eCommerce analytics important?

In truth, a sufficient answer to this question could be: because everyone else is already doing it!

eCommerce Analytics has become a tool that is truly essential to the development of an online store. 

If you’re operating an online store without eCommerce analytics, you might as well be wearing a blindfold and handcuffs.

Girl holding an ipad pointing to an infographic of a pie chart and ine graph
Picture source – Pixabay

eCommerce analytics can facilitate the growth of your business in so many ways, from retaining more customers to increasing sales.

Here are some of the key ways you should be using eCommerce analytics if you aren’t doing so already:

Campaign Creation and Evaluation

Increasingly, consumer not only enjoy but expect marketing communications to be tailored to their individual needs and wants. Adopting a personal approach to your customers pays off at the checkout

Analyzing the behavior of your customers will help you segment your customer base by demographic, behavioral, and even psychographic metrics.

This allows you to reach the right audience with the right message, creating targeted campaigns that are appropriate for individual segments of your audience.

Data-driven product research and development

eCommerce analytics allow business owners to anticipating their customer’s needs without customers having to explicitly express their opinions.

Analysis of customer behavior affords product developers the ability to make calculated and data-driven decisions about the future of their product lines.

Use of eCommerce analytics in this way allows you to passively conduct market research on your products. The products that are customized for your target customers needs and expectations will sell better than generic products. 

Optimization of pricing strategy

eCommerce analytics can establish optimal pricing strategies based on the tracking of the customer journey, when supported by efforts such as A/B testing.

Data can also indicate at what point in the customer journey a consumer is most likely to respond to a sales promotion or discount.

Highly sophisticated eCommerce analytics can even let you perform surge pricing similar to what you might be familiar with from Uber – establishing a pricing structure that increases and decreases in real-time as a reflection of demand.

How to optimize your online store with eCommerce Analytics?

a mans arm comes out of a computer screen holding a shopping bag. another hand hold out a credit card in exchange.
Picture source – Pixabay

Beyond the aforementioned high-level strategic implications of eCommerce analytics for business owners, there are several ‘small wins’ that can be achieved instantly once the problems are uncovered.

Here are some of the ‘quick fixes’ that can be identified using data analytics:

Boost your site’s user experience

Data analysis can highlight areas of your webshop that confuses, irritates, or intimidates users.

Creating a seamless user-experience makes your store more accessible, which can lead to an increase in sales.

In terms of user-experience, eCommerce analytics takes a lot of the market research out of web development as users are constantly ‘testing’ the platform in real-time.

Adjust landing pages to decrease bounce rate

A poor user-experience can begin as soon as a potential customer lands on your website.

Determine at what point in the customer journey consumers change their minds about your product. A high bounce rate can be indicative of a mismatch between the referring domain and the content featured on your webshop landing page.

Identify and neutralize holes in your website sales funnel and reduce your current bounce rate. 

[Related Article: The Ultimate Landing Page Checklist]

Optimize product pages to increase sales

Improve your pages organic visibility by crafting SEO-friendly titles using eCommerce analytics.

SEO-friendly practices should also be applied to product descriptions, photos, and reviews sections. Product pages should be easy to understand even before your potential customers have landed on them – think about how they appear on search engines too.

The product pages themselves may also create problems for users if they are difficult to navigate, check the data to find out why.

Optimize across devices

More and more consumers are shopping on their mobile devices these days.

Too many business owners have been slow to adapt to this change however, and poor website performance on mobile can result in users clicking away.

eCommerce analytics can identify problem areas with this issue.

How to analyze eCommerce data?

hand pointing to a piece of paper containing data sets on it
Picture source – Pixabay
  1. Set a Goal – Setting an overall goal for your analysis is key. What problem are you facing? Whether you noticed unusually high bounce rates, content failing to convert your target audience, or a drop in organic traffic – your goal needs to reflect this.
  1. Map out the desired customer journey – Understanding an ideal customer journey will help identify relevant touchpoints and potential holes in your sales funnel. Knowing the ideal purchasing scenario to compare your results to can be hugely beneficial. 
  1. Testing and Comparison – Conducting A/B tests of the same webpage can provide insight into what customers respond favourably to. Similarly, comparing the performance of your website with your competitors can show you industry best practices.
  1. Brainstorming on issues – Brainstorm solutions to the issues discovered in the testing phase. Implementation of these changes should be followed up by monitoring relevant KPIs to evaluate the success of your changes. 

What to expect from eCommerce Analytics tools?

Most eCommerce analytics solutions facilitates tracking of the performance of online retailers by: 

  • Identifying your best and worst performing products.
  • Monitoring your customer’s behavior online.
  • Determining how strategic decisions could influence your company in the future.

Different tools may provide this data through different methods, and many offer additional functionality that could be useful depending on the needs of your business.

Whilst the offering of individual eCommerce analytics tools will be unique, therefore are certain criteria that should be fulfilled in order to be considered eCommerce analytic software:

  1. Provide key performance metrics and analytics that are specific to e-commerce

  2. Integrate with eCommerce software (either out of the box or through APIs)

  3. Deliver dashboards that display eCommerce metrics and analytics

  4. Analyze eCommerce sales and conversion rates on multiple channels

  5. Keep track of the performance of your marketing campaigns and promotions

Best eCommerce analytics tools list

eCommerce analytics tools come in all shapes and size. But which one is right for your business? 

To help you choose, we’ve analyzed the best eCommerce analytics tools currently on the market. 

Use our list to compare the features, functionality, and prices of eCommerce analytics tool to find the one that’s right for you!

Adobe Megento BI

Adobe Magento BI is a business intelligence solution providing numerous options to those interested in the world of eCommerce. As a tool, Magento BI brings you valuable insights to boost your eCommerce performance.

Adobe Magento logo

Magento Business Intelligence is a cloud-based platform for data management and visualization. 

With its fairly easy-to-use dashboards and custom reporting tools the platform allows you to easily track all your store’s data, gain valuable insights and recognize growth opportunities. 

For eCommerce merchants, Adobe Magento brings an eCommerce platform to build websites and sell online, that works perfectly when integrated with Magento BI.

Key Features:
  • Benchmarking – allowing you to compare business processes and performance metrics to ones considered the industry bests and to best practices from other companies.
  • Ad Hoc Reports –  grants you the ability to let anyone in the organization answer a specific business question and present that data in a visual format, without involvement from the IT department.
  • Performance Metrics – measure the behavior of your customers, your current activities, and the overall performance of your eCommerce business.
Supported Platforms: 

Yotpo Analytics – is a user-generated content marketing platform allowing you to gather, manage, and respond to all kinds of user content from just a single platform. .

Google Analytics – Easily integrating your account with Magento Business Intelligence can allow you to, for instance, compare your traffic and website data with your store’s performance. 

Dotdigital – This full omnichannel marketing orchestration platform, allows you to import data, build segments and triggers, and therefore, create relevant marketing campaigns that engage your customers on their favorite channels.

Pricing Info:

Adobe Magento uses a custom pricing model for its analytics and does not provide pricing information before contacting a representative.

Therefore, If you’re interested in their solution contact a sales representative to receive more detailed information on your payment options and more in-depth information about the subscription fees.

Audiencefy

Audiencefy is an eCommerce performance tracking solution.

The software was designed for Shopify-based businesses and comes with predefined segments for a more customized approach. 

This tool allows you to collect data from your store and convert it into valuable metrics with clear and understandable reports.

Audiencefy Logo

Audiencify has an easy-to-use dashboard, one-click installation, and simple integration process. As an eCommerce solution focused on performance, Audiencefy allows you to define who your customers are, what they are searching for, and what content or channels they interact with the most.

Apart from providing in-depth insights on your customer and product segments, this platform creates customized reports on your Facebook Audience that export directly from your store to your Facebook Ads.

Whilst the app is primarily for Shopify-based businesses, they plan to expand their services to other eCommerce platforms like Magento, Woocommerce, or BigCommerce in the future.

Key Features
  • Powerful and instinctive reporting – this feature helps you measure the overall health of your eCommerce and identify any holes you might have in your customer conversion funnel.
  • Actionable insights – taken from your buyer’s journey to identify valid touchpoints and channels to reach your audience better and increase the lifetime value of your customers. 
  • Customer segmentation – to tailor your approach to targeting your specific customer segments and improve your reach and results of your advertising efforts.
Supported Platforms:

Zapier – Zapier transfers data between your web apps automatically, allowing you to put your focus elsewhere, by automating your workflow.

Facebook – Audiencefy comes with the feature of directly exporting your segments to your Facebook Ads.

Google Analytics – Easily integrating Google Analytics with the Audiencefy app can allow you to compare your traffic and website data with your store’s performance.

Campaign Monitor or Mailchimp – both of these integrations give you everything you need to run well-designed, professional email marketing campaigns.

Pricing Info:

The Audiencefy App has different pricing options depending on the needs of your store.

The free version of the app provides access to reporting, segmentation into 5 predefined segments, and analytics for the last 90 days period. 

Free access can be integrated with a single store only. If you want to have more predefined segments and integrations you have to upgrade to a paid version. 

If you like the way the app works, you can always upgrade to get more advanced options such as filtering, date ranges, and export volume.

Channel Software Analytics

Channel Software is a powerful, SaaS eCommerce platform allowing your company to manage, measure, and act on all of your eCommerce data and activities.

This software provides you with a vast array of reporting tools and insights on your sales, users, and site performance.

Channel Software Logo

Channel Software is a reliable B2B eCommerce software and services provider for nearly 20 years. 

Their analytics solution is a good choice for e-merchants that want an easy-to-use solution with extensive reporting tools, sales, user and site performance analytics, and an intuitive dashboard.

Apart from the analytics tool, Channel Software also offers a CMS platform to manage your site and services such as eCommerce consulting, software implementation, and support.

Key Features:  
  • Sales Analytics of Channel Software provides you with a 360° view of your online sales. Monitor your sales trends, popular products, and important information like AOV or other revenue metrics.
  • User’s analytics will let you know who is on your site, what they are buying, and when. You will also get real-time information about active users whether they are returning customers or someone completely new.
  • Site Performance analytics cover it all. Regardless of the way your customer is looking at your site, either on a mobile, laptop, or desktop you will know what’s performing best. 
Pricing Info:

Channel Software uses a custom pricing model for its analytics and does not provide pricing information before contacting a representative.

Therefore, If you’re interested in their solution contact a sales representative to receive more detailed information on your payment options and more in-depth information about the subscription fees.

Clicky Web Analytics

Clicky is a Web Analytics solution for businesses of all sizes that helps track the progress of campaigns, conduct A/B tests, historic reports, real-time website monitoring, and more.

Clicky Logo

Designed for complete web analysis, Clicky has an easy-to-use dashboard, real-time comparisons, event logs, and transaction monitoring features. 

This software allows its clients to match their regular user data with their current visitor data, which allows you to get more detailed information about who is currently on your site and personalize your actions. 

The greatest value that Clicky provides is in combining present data with analytics on your past performance. Clicky is a solution that gives you a 360° view of your analytics.

Key Features:  
  • Twitter analytics – Clicky provides you with a report of your account and website mentions on Twitter. 
  • Heat Maps – not only Clicky provides standard per page heat maps, you now get to view real-time heat maps for a particular segment of visitors as well.
  • Ease of operation – is an important factor for inexperienced merchants. You don’t have to be a well-trained tech expert to use Clicky’s software interface.
Supported Platforms:

 Zoho SalesIQ – is a live chat support software that can be integrated with Clicky to track your live chat events.

Segment – is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.

Pricing Info:

Clicky offer a free version of their software that allows you to track one website up to 3000 daily page views. 

The pro version has two payment options; $10 billed monthly or $80 billed yearly.

You can upgrade the solution further according to your analytics needs – Clicky offers a custom subscription should you require tracking of more than 30 websites.

All new accounts are allowed a 21 day free trial with the ability to track up to 3 active websites.

After the 21 day trial, however, you can continue with the free account indefinitely (with reduced functionality).

Conversific

Conversific is a new kind of eCommerce performance tracking solution for Shopify-based businesses, that will assist you with optimizing traffic, organizing, and gathering data to increase performance in an easy and intuitive way.

Conversific Logo

Conversific gathers valuable eCommerce metrics and displays them in an easily understandable manner.

The solution highlights where your business is losing clients or money so you can act to fix any potential holes in your strategy.

Conversific provides its users with a collection of various tailored segments that can help reach your audience better and more effectively.

Key Features
  • eCommerce Reports & Benchmarks – monitor your performance and rank against your competitors.
  • Data Insights – valuable insights and personalized action steps to increase performance.
  • Product & Customer Analytics – metrics allowing you to capitalize on merchandising opportunities.
Supported Platforms: 
  • Facebook – Conversific comes with the feature of directly exporting your data and segments to your Facebook.
  • Mailchimp – this integration gives you everything you need to run well-designed, professional email marketing campaigns
Pricing Info:

Conversific offers a free version with no credit card info required. 

The free option provides a store with access to product and customer analytics, marketing and channel reports, eCommerce CRM system, and last month’s data range. 

If you like the solution and want to implement more stores, data sources, or custom data ranges with unlimited reports you can upgrade to a pro version.

The Pro version can be paid monthly from $29 or annually from $290.

Crazy Egg

Crazy Egg is a complete web analytics solution designed for marketing teams and professionals.

It assists with traffic optimization and data gathering using features like snapshots, user recordings, split testing, and engagement analysis.

Crazy Egg Logo

Crazy Egg is a performance tracking tool designed to help startups, SMEs, eCommerce businesses and virtual agencies. It can analyze customer behavior across email and advertising campaigns. 

The platform analyzes customer journeys, target audiences across different web pages, and issues such as sales funnel holes or form glitches. This data allows you to identify areas that frustrate potential clients and make sure CTAs convert without issues.

With its advanced visual reports, indicating what elements of your site customers respond to, this solution provides an additional layer of valuable insight to your typical analytics toolset.

Key Features:  
  • Scroll Maps – a visual representation of how far down your page your visitors scroll and how much of your content is being seen.
  • Heat Maps – a visual representation of where do your visitors click that indicates which elements get the most attention.
  • Overlay Reports – reports that focus on specific elements by isolating each interactive element of your site to get a definitive answer on their performance.
Supported Platforms: 
  • Tealium iQ Tag Management – is a system that enables organizations to collect, controlling and managing customer data from any type of connected device.
  • Segment – is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.
  • Optimizely – is a leading platform that offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. 
Pricing Info:

Crazy Egg is billed annually and its price starts at around $290. Although the platform does not offer a free-of-charge version, they do allow their users a 30-day free trial period.

The price for this solution starts at $24 per month, billed annually. 

Dataweave Retail Intelligence

Dataweave is a digital shelf analytics and commerce intelligence solution for online retailers.

It’s able to provide historical and real-time data analysis. 

Dataweave logo

DataWeave Retail Intelligence was designed to assist retailers in the measurement of their store performance against their primary competitors across numerous industries. 

With its powerful analytics, valuable metrics, and large-scale data aggregation, this solution allows its users to collect and convert data from desktop as well as mobile, from any geographic location.

This software is also able to provide e-merchants with a set of historical data combined with real-time analytics to reveal how their business is perceived by the target audiences and what are the areas to improve for better performance of their stores.

Key Features:
  • Digital Shelf Analytics: – allows retailers to improve the user experience of their stores based on tracking and improving on Key Performance Indicators like, for instance, content compliance, analysis of customers review, or stock availability.
  • Retail Intelligence: – With their valuable retail insights allows businesses to grow by making data-driven decisions on their promotions, and product strategies.
  • Assortment Analytics: – this feature makes it incredibly easy for e-merchants to spot emerging trends on the market and fill holes in their product line.
Pricing Info:

There are few supported pricing models for DataWeave’s Retail Intelligence solution 

  • One-off purchase 
  • Monthly license 
  • Yearly license. 

In other words, if you’re interested in the solution contact a member of the DataWeave team to receive more detail on your payment options and more in-depth information about the subscription fees.

Syndigo

Syndigo is much more than just a brand providing real-time data analysis to eCommerce retailers. 

They are considered to be the leader in enhanced digital product content and have one of the largest retailer networks – Syndigo’s Content Experience Hub. 

Syndigo can produce engaging content that empowers your customers buying decisions, combining product information with in-depth analytics to give your buyers the best user experience.

Sydigo logo

Syndigo’s platform assists eCommerce businesses, e-merchants, and online retailers with accessing datasets and digital assets to make sure that your sales channels provide the same enhanced product information.

Syndigo allows its clients to incorporate innovative content, such as rich media and digital assets into their Content Experience Hub, and publish that content onto their product pages within retailer eCommerce sites. 

Key Features:  
  • Analytics & Optimization – Keep track of your on-site rankings, conversion rates, and customer reviews all from one location.
  • Content integrity – Monitor the status of your product line. Get insights into which products are already live and performing well.
  • Content readiness – Be absolutely sure that the content you produce meets the requirements of all of your retail partners.
Pricing Info:

Syndigo uses a custom pricing model and does not provide pricing information before contacting a representative.

In other words, if you’re interested in Syndigo’s solution contact a sales representative to receive more detailed information.

Elevar

Elevar is a tool that supports Shopify brands using Google Analytics and Tag Manager. Elevar comes with a complete set of visual reports, eCommerce analytics metrics, and tag error monitoring features. 

 Above all, it’s a perfect extension for your Google Analytics to get more meaningful insights to improve your conversion rate.

elevar tag management logo

As an official Shopify Plus Partner, Elevar provides eCommerce brands with solutions to help ensure they have data they can trust, exceed revenue goals, and grow.

The difference between other analytics solutions and Elevar is their focus on management, monitoring, and protection of your tagging activities. If you work a lot with Google Analytics and Google Tag Manager, Elevar is an excellent choice.

They provide growth-minded direct-to-consumer brands with solutions to analytics and tagging challenges to help exceed revenue goals in a consistent, predictable manner.

Key Features
  • Tag monitoring  – Use over 30 pre-build marketing tag recipes and monitor the performance of your online campaigns.
  • Analytics & Optimization – Keep track of your on-site rankings, conversion rates, and other relevant eCommerce metrics.
  • Tag error protection – Elevar provides protection for all of your marketing and event tracking tags.
Pricing Info:

Elevar Free Plan is a great option for anyone that wants to tag their site with Google Tag Manager events and visually see what’s going on. 

This Plan is Free for up to 5/month. If you want to gain access to more advanced features, The basic plan starts at $50 per month.  

If you require the complete tagging & analytics management solution, Elevar will charge you over $500 for that service.

Glew

Glew is an eCommerce analytics app with dashboards that provide insights on profit, lifetime value, and customer analytics. 

It was designed to assist eCommerce brands by providing everything you might need in one platform.

For instance: data pipeline, warehouse, scalable reporting, and analytics.

glew logo

Glew is an eCommerce multichannel business intelligence and analytics solution. It visualizes all your store’s data under a single platform.

This tool helps discover critical eCommerce reporting issues that cannot be handled by Google Analytics and e-commerce platforms alone

With over 100 integrations Glew provides access to powerful insights, intuitive interface, and dashboards. Automated reports help users take care of loyal customers and optimize products to increase revenue and drive profitability.

Key Features:  

Alerts & automation – Glew tries to eliminate manual reporting tasks by allowing access to instant dashboards.

Performance analytics – Monitor your store’s performance by keeping track of the metrics that matter. 

Enterprise analytics – Create custom reports and dashboards, or develop your own enterprise analytics application.

Supported Platforms: 

Glew integrates with numerous tools across eCommerce, operations, and marketing;

  • Stripe 
  • Facebook 
  • Salesforce 
Pricing Info:

Glew’s pricing is based on your annual revenue:

  • Under $1M: $79/month, billed annually at $948/year 
  • $1M-$5M: $249/month, billed annually at $2,988/year
  • $5M-$10M: $499/month, billed annually at $5,988/year
  • $10M-$15M: $649/month, billed annually at $7,788/year 

Discounted pricing is available for multi-year contracts.

Google Analytics

Google Analytics is a cloud-based platform that assists e-merchants. Easily track your users’ behavior on-site. Analyze customer interactions on your websites and applications. 

Google Analytics Logo

As a tool Google’s platform is one of the most popular and widely known digital analytics software out there.

Google’s free web analytics service allows brands of all types and sizes to analyze insights about their website visitor’s demographics, behavior, and traffic source.

Key Features:  
  • It’s Free to use – one of the main factors influencing e-merchants to choose Google’s solution is that it’s mostly free of charge
  • Customized reports – you can build up your own report, using the drag and drop building feature. Decide which metrics are the most relevant for you to keep track of.
  • Goals tracking – The goals available in Google’s software for Analytics will help you monitor how much your business grows, changes you have to make and how close are you to reaching your objectives.
Supported Platforms:
  • Agency Analytics – is a complete set of digital marketing reporting tools that integrates your Analytics, SEO rankings, Facebook, Adwords, Email tracking data into one report.
  • Google Optimize – is a simple way to run split tests without extensive programming knowledge. 
  • HubSpot – is a sales and marketing platform that provides users with Customer Relationship Management, marketing automation, social media publishing, website and blog, as well as great reporting and analytics.
  • Keyword Hero provides data on the organic search keywords internet users are searching for when they find you. This Analytics software is not able to collect this data when people are searching using incognito mode. 
Pricing Info:

If your site generates 10 million or fewer hits per month, then it is free to use. 

If your site generates more than 10 million hits per month, then you have to contact Google for details on their Premium Account.

Saras Analytics – Halo

Halo is an eCommerce analytics solution, created by Saras Analytics. It assists you with optimizing traffic, organizing and gathering data to increase performance, and automate tedious reporting tasks. 

Saras Analytics logo

Halo is a complete data analytics tool providing essential reports and insights across all facets of e-commerce business including sales, customers, marketing, product, profitability, and customer service.

It is designed to give e-merchants and marketing professionals, automating their reporting into visually-concise documents.

Key Features:  
  • Customization – Every business is unique and Halo’s design allows for easy and cost-effective customization to fit your needs. Custom reports enable stakeholders to focus on decision-making.
  • E-commerce CRM – Get a view of your customers and leverage the data to drive profitable campaigns.
  • Analytics & Optimization – Keep track of your on-site rankings, conversion rates, and other relevant eCommerce metrics.
Supported Platforms: 
  • Facebook and Linkedin – Replicate your Facebook or Linkedin Ads data to your data warehouse.
  • Mailchimp – this integration gives you everything you need to run well-designed, professional email marketing campaigns
  • Amazon MWS – Replicate Amazon MWS data into your data warehouse.
Pricing Info:


Saras Analytics uses a custom pricing model for Halo and does not provide pricing information before contacting a representative.

In other words, if you’re interested in the Halo solution contact a sales representative to receive more detailed information.

Heap

Heap is a web analytics solution that assists product, marketing, and customer success teams.

This tool helps with monitoring campaigns for instance: analyzing conversion, and providing exceptional user experiences that convert and retain customers

Heap logo

Heap Software for eCommerce Analytics is specifically built for medium to enterprise businesses. Allowing its users to automatically capture actions taken on their site. 

This solution keeps track of every single click, tap, or swipe. There’s no code to implement, which makes for easy integration. Above all, Heap helps you keep track and improve on every part of your customer journey.

Key Features
  • Mobile & Web – Heap automatically puts web and mobile visits into a single user identity.
  • Great platform integrations – quickly import your data sets from tools like Salesforce, Marketo, Mailchimp, and Optimizely. 
Supported Platforms: 
  • Salesforce – cloud-based software for customer relationship management.
  • Marketo – develops and sells marketing automation software.
  • Mailchimp – this integration gives you everything you need to run well-designed, professional email marketing campaigns
  • Optimizely – is a platform for user experience optimization, providing AI-powered personalization and experimentation, split testing, multivariate testing, and server-side testing. 
Pricing Info:

Heap uses a custom pricing model for their analytics and does not provide pricing information before contacting a representative.

In other words, if you’re interested in their solution contact a sales representative to receive more detailed information on your payment options and more in-depth information about the subscription fees.

Hotjar

Hotjar is an eCommerce tool for customer behavior analysis that assists Web/UX Designers, Digital Marketers, Product Managers, UX Researchers.

It helps with website performance analysis through the use of features like heatmaps, session recordings, and surveys.

Hotjar logo

This software is a solution that provides website owners with a fast & visual way to understand their users. 

As behavior analytics software Hotjar goes beyond traditional web analytics and allows you to understand every move that users take on your site, track conversions, and record user sessions.

Above all, it will allow you to better understand your user’s behavior, improve your user experience and make data-driven decisions about your site’s performance. 

Key Features:  
  • Heat Maps – a visual representation of where do your visitor’s click that indicates which elements get the most attention.
  • Recordings – record user sessions to better understand their behavior on site.
  • The funnel feature – allows you to set up funnels to track the conversions and drop-offs. 
Pricing Info:

The basic version of Hotjar is available for free.

It allows you to start collecting data from up to 2,000 page views per day.

If you need to expand, Hotjar offers you two options for expansion;

 Pro: $39/month. Collect data from: 10,000 pageviews per day. 

Business: $99/month. Collect data from 20,000 page views per day.

Humcommerce

HumCommerce is an eCommerce analytics solution for WordPress-based businesses. It automatically conducts an analysis of your website traffic. Afterward generates an easy-to-read report of all the issues that are preventing your visitors from making a purchase. 

Humcommerce logo

HumCommerce is a complete conversion rate optimization (CRO) plugin for WooCommerce based stores in WordPress.

 As a CRO, HumCommerce allows e-merchants to keep track of website traffic and performance.

Furthermore, it’s a simple and easy-to-use tool to minimize your bounce rate and keep track of your conversion metrics.

You can build multiple conversion funnels to discover how users are moving around your website and where they are bouncing. 

The tool also provides heat maps.

Such visual representation of where your visitors click, indicates which elements get the most attention.

Key Features:  
  • Conversion Funnels – HumCommerce provides online retailers with an easy and flexible way to create conversion funnels for your eCommerce store. 
  • Session Recordings – HumCommerce gives you an advanced and accurate way to track and understand visitors’ behavior. Through user session recordings, you get the ability to record, playback, and analyze what exactly your visitor sees and does in your store. 
  • Visitor Analytics – This tool generates a separate profile for every visitor on your WooCommerce store. There you can track and access important visitor information like their IP address, the device from which they’re browsing, the browser they use, and even the screen resolution they work on. 
Supported Platforms: 
  • Woocommerce – This tool is a WordPress plugin for Woocommerce based businesses.
Pricing Info:


HumCommerce pricing starts at $99.00 (Premium) as a flat rate, per month. There is a free version available.

Kissmetrics

Kissmetrics is another eCommerce analytics tool that provides users with a vast array of reporting tools.

 Every business is different in the eyes of Kissmetrics.

They partner with you to ensure you’re collecting the right metrics for your business.

kissmetrics logo

KISSmetrics is an eCommerce intelligence solution that lets users identify, monitor, and improve the metrics that matter for the success of their businesses. 

This platform puts focus on the people, tracking customer trends and providing users with insights about their performance. Kissmetrics allows user to make data-driven business decisions about the future of their business.

Key Features:  
  • Deep Data Tracking – and probably the one most capable of giving users deep insights on how business is doing. 
  • Historical Data –  Kissmetrics records and stores information of all customers who have even once been associated with your services. 
  • Real-Time Data Monitoring – monitor what’s happening on your site in real-time. Get insights improving UX and getting rid of holes in your conversion funnel.
Pricing Info:

The Basic Plan called ‘Silver’ starts at $299 annually, billed in monthly installments. The silver package of Kissmetrics allows you to track one domain and over 25 000 users. 

If you like a solution or need more and wish to upgrade?

You can consider Gold Plan for $499 annually or a Custom Platinum Plan. 

Klaviyo

Klaviyo is a data science solution designed primarily for eCommerce businesses.

It is due to its easy integrations with platforms like Magento, Shopify, or WooCommerce.

klaviyo logo

It’s a growth marketing and data science platform that assists brands with delivering more personalized experiences across their marketing channels including email, SMS, and in-app notifications.

Key Features:  
  • High Level of Personalization – platform allows users to use dynamic blocks for a number of things, from cart contents and order details to custom web feeds and product recommendations. 
  • Behaviour Tracking – this tool’s feature for web tracking lets you keep track of metrics and insights on your sales, users, and site performance with a number of reporting tools.
  •  Fast Integrations – integrate fast with eCommerce platforms like Shopify, Shopify Plus, BigCommerce, or Adobe Magento.
Pricing Info:

This software’s pricing strategy is based on the number of contacts and the number of SMS messages sent.

Email Pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. 

SMS pricing: $0.01 per SMS or $0.03 per MMS sent. 

Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Matomo

Matomo is yet another reliable open-source analytics platform that provides its users with key insights into user behavior.

What differentiates them from their competitors is the fact that all of the data and information collected by Matomo is 100% owned and controlled by the European Commission.

Making it easy to follow strict privacy regulations and laws.

matomo logo

Matomo is an open-source eCommerce analytics platform. It’s used to track user behavior, improve performance and provide reliable and valuable insights about your website. 

The primary value that Matomo provides to its users is privacy protection, 100% data ownership, and no data sampling. This solution ensures that data is 100% owned and the privacy of each user is respected. 

Key Features
  • 100% data ownership – respect your customers with data gathered according to all strict privacy laws and regulations
  • Conversion Optimization – use features like Heatmaps, Session Recording, Split Testing, Funnels and others to optimize your conversion rates.
  • Analytics & Optimization – Keep track of your on-site rankings, eCommerce metrics, and customer reviews all from one location.
Pricing Info:

Matomo offers a free trial of their platform.

Their pricing is dependent on the number of views of your site.

Contact Matomo for more details on payment options and in-depth information about the subscription fees.

Metrilo

Metrilo is a growth marketing platform allowing its users to easily measure their brand’s performance and give data-driven, in-depth metrics for use in strategic decisions. 

Metrilo logo

If you want to know what exactly drives sales for your brand and how to improve it, Metrilo is a solution that automatically reports on your campaign performance and provides engagement metrics. 

It allows users to optimize their marketing spending by monitoring marketing channels, referrals, influencers, and coupon codes. 

Metrilo is an all-in-one cloud-based platform designed to provide a robust CRM, almost instant e-commerce analytics, and email marketing services – all within the framework of one platform. 

Key Features:  
  • CRM – Metrilo has an integrated e-commerce Customer Relationship Management module. It allows you to create profiles that are easy to understand and provides insights into your customers’ buying habits.
  • Email Marketing – this tool assists with your email marketing campaigns, one of the most effective strategies in the e-commerce space.
  • eCommerce Analytics – Metrilo is a powerful platform that collects customer data and combines all metrics in one place.
Pricing Info:

Metrilo offers a 14-day free trial, no credit card required. 

There are three subscriptions each with the option of monthly or annually billed payments;

  • Essential: $119/month (billed monthly) or $99/month (billed annually). 
  • Pro: $199/month (billed monthly) or $165/month (billed annually). 
  • Premium: from $299/month (billed monthly) or $249/month (billed annually).

Mixpanel

Mixpanel is a self-serve, advanced web analytics tool designed for making fast data-driven decisions to provide better products and services, measure valuable metrics and improve performance.

Mixoanel logo

Mixpanel is an advanced eCommerce solution that works for both mobile and web. 

Where most analytics platforms focus on page views, Mixpanel takes a slightly different approach to improve your site’s performance by measuring and analyzing the actions or steps taken by people who enter your system or application. 

Mixpanel was specifically designed to assist companies and organizations, regardless of size, with monitoring and effectively analyzing their user behavior on site.

What makes this solution interesting is that Mixpanel is an event-centric platform where tracking does not mean recording and assessing page views and clicks. It is a platform that measures your performance based on events.

Supported Platforms
  • Event tracking – Mixpanel tracks and measures your performance based on events.
  • Analytics & Optimization – Keep track of your on-site rankings, eCommerce metrics, and customer reviews all from one location.
Pricing Info:

With the free version of Mixpanel users can track 100K users monthly and use any of the essential features to find product-market fit.

For startups, the ‘GROWTH’ Plan starts at $17/month

The Custom ENTERPRISE Plan is designed to empower teams in large organizations. Contact for pricing.

Monkey Data

Monkey Data is a solution providing you with the option to embed analytics plugins or use smart mobile apps allowing you to keep track of the events influencing your business in real-time.

Monkeydata logo

MonkeyData is an eCommerce solution for your online store providing its users with advanced analytics as a ready-made solution. 

Operating in over 30 countries and used by more than 100 000 online stores this platform gives you actionable insights on how all areas of your eCommerce store are performing – in one solution.

Key Features:  
  • Automated Updates – Use the help of professional developers to Save your time on automated updates.
  • Powerful metrics and KPIs – Watch carefully the metrics from other platforms like Adwords, Amazon, eBay, Facebook, and more in clear dashboards. 
  • Real-Time Data Monitoring – monitor what’s happening on your site in real-time. Get insights improving UX and getting rid of holes in your conversion funnel.
Supported Platforms:

Integrate your analytics with data from platforms supported by MonkeyData;

  • Adwords
  • Amazon 
  • eBay
  • Facebook 

Pricing Info:

Pricing for the Monkey Data solution starts at $9 per month for a startup store, $20 per month for a Small store, $39 per month for a Medium-sized store, and $49 per month for a Larger Enterprise.

Billed Annually.

Profitero

Profitero is the noteworthy eCommerce Analytics tool providing actionable insights for over 4000 brands across over 600 retailers worldwide.

Many of the world’s leading brand manufacturers rely upon Profitero’s granular and profoundly precise information to improve their eCommerce execution

Profitero logo

Profitero is an eCommerce intelligence solution that lets users identify, monitor, and improve the metrics necessary for the success of their businesses. 

Profitero provides two core software technologies under one platform;

  • AMZ Maximizer –  a full-funnel, complete solution for managing and optimizing your Amazon sales performance.
  • Digital Shelf Analytics – solution allowing retailers to improve the user experience of their stores based on tracking and improving on Key Performance Indicators like content compliance, analysis of customers review or stock availability.
Key Features:  
  • Pricing & Promotions Feature – Monitor price changes, promotion rates, and MAP or MSRP violation rates. 
  • Assortment & Availability Feature: check to see which of your products are being listed on retailer websites, track new competitor products and monitor inventory levels across retailers.
  • AMZ Maximizer Solution – Estimate daily, absolute traffic and conversion rates for your Amazon products, and understand the factors driving your and competitors’ sales on Amazon. 
Pricing Info:

Profitero uses a custom pricing model for their analytics and does not provide pricing information before contacting a representative.

Contact a sales representative to receive more detailed information on your payment options and subscription fees.

Putler

Putler is a complete analytics software designed to help online retailers, digital stores, and large e-commerce businesses, fully take advantage of all the data they collect, identify the most valuable and actionable insights, and discover opportunities to increase their revenue and accelerate growth.

Putler logo

One of the key advantages of Putler’s solution is that it operates on autopilot, which means users can easily process collected data. 

This tool delivers easy-to-read, valuable and insightful analysis to create a bigger and clearer picture of your business.

Key Features
  • Centralize All Your Business Information Putler makes it easy for you to organize all your business data by putting everything into a unified and centralized location.
  • Custom Dashboard you can customize your business dashboard to show you what you need to know.
  • Powerful Integrations Thanks to its comprehensive integrations with many of the world’s e-commerce systems and payment gateways, you only need one platform to analyze all the data from all your existing business software and make sense out of it.
Supported Platforms: 
  • Paypal – alternative payment system
  • Stripe – invoicing and payment processing system
  • Woocommerce – This tool has the ability to easily integrate with WordPress plugin Woocommerce.
Pricing Info:

If you decide to purchase the solution after your trial there are three subscriptions each with monthly billed payments;

  • Starter Plan – $29/month 
  • Growth Plan – $79/month 
  • Scale Plan – $249/month 

RFM Calc

RFM Calc is an analytics software perfect for every e-merchant, allowing them to create very detailed and advanced eCommerce reports for any eCommerce site.

RFM calc logo

Rfm Calc is an eCommerce performance tracking solution focusing on recency, frequency, monetary value marketing analysis (RFM) that allows you to identify your best customers by their buying behavior.

This tool analyzes data on new vs returning customers, customer lifetime value, average time/value between orders, and more.

Key Features
  • RFM Segmentation – segment your customers based on their buying behavior.
  • New vs Returning Customers – Analyse and compare new customer’s data against those returning to your store
  • Customer Lifetime Value – See your overall customer lifetime value (LTV).
Supported Platforms:
  • Adobe Magento
  • WooCommerce
  • Shopify
Pricing Info:

Pricing for this solution starts at $12 per month. A free trial is available for a limited period.

Woopra

Woopra is an eCommerce solution designed for any brand that wants to optimize its UX through individual-level targeting and personalized messaging.

This tool helps users increase traffic and organize data to optimize performance.

Woopra logo

Woopra offers a better understanding of your customers behavior on your website, via email, or communication through any other channel. 

Woopra uses intuitive technology to provide you with useful, in-depth metricsthat facilitate a more personalized experience and approach for your customers.

Key Features:  
  • Behavior Analytics – Numerous tools that enable companies to better understand and monitor the entire customer journey.
  • Fast Integrations – integrate fast with eCommerce platforms like Shopify, Shopify Plus, BigCommerce, or Adobe Magento.
Pricing Info:

Woopra’s pricing model is based on the number of actions recorded on a monthly basis, starting with up to 400,000 actions per month for $79.95

If you’re interested in Woopra’s solution contact a sales representative to receive more detailed information on your payment options and more in-depth information about the subscription fees.

Conclusion

eCommerce analytics has become essential to the development of your online store. 

There are numerous ways to use data from your website to support your eCommerce business: to grow your customer base, retain your current customers, or generally increase sales.

The data provided by your site can tell you where your users came from, where they spent their time on-site, what products they looked at, or at what point during the process they changed their minds. 

This software helps businesses identify good and bad performing products and determine what direction to take the business in moving forward.

This type of data analysis is no longer a ‘nice-to-have’ but a necessary part of remaining competitive in the eCommerce space.

Get familiar with some of the tools we’ve listed, and find the one that best suits you business. The benefits eCommerce analytics provide are immeasurable.

No more delays, pick a tool and get started today!

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