If you are looking for the best tips for content writing, what content writing is and why content writing is important, you have come to the right place.
Whether you are a freelancer working for an essay writing service or in a team of writers, a smooth workflow will reduce average content creation time.
But what does workflow organization mean in content writing and what is behind these tips for content writing?
As far as content writing is concerned, ‘workflow’ refers to a natural progression of tasks, from ideation to revision. The arrangement of your processes workflow can either increase your writing output or hamper your productivity.
Nowadays, several content writing tools are available to expedite the content creation process.
But first, let’s find out what content writing entails in marketing and why it is in high demand.
Skip directly to the 11 Content Writing Tips if you prefer.
What is Content Writing?
People often associate content writing with blogs and articles. But the job of content writers extends beyond blog posts. In reality, some content writers don’t even work on blogs.
But what do a content writer do then?
Nowadays, content writing involves creating written content for different purposes. This highly-demanding job involves crafting, strategizing, writing, and publishing content.
The text could be a short Facebook post or a tweet. Other times, the content is longer and more informative.
Here is a list of common content categories:
- Video scripts
- Keynote speeches
- Email newsletters
- Blogs and articles
- Social media posts
- Podcast content
- White papers and case studies
- Web content (landing pages, safe page, etc.
In essence, content writing is a crucial aspect of marketing in any industry. The text lends a voice to the company, startup, or business.
Why is Content Writing Important?
In 1996, a computer innovator wrote an essay titled “Content is King.” The article discussed the role of content in the internet’s future. The essay’s author is Bill Gates, and he knows a few things about computers.
Two decades on, this ‘content is king’ assertion is still valid. Companies are in a constant content battle to gain top stop in their respective industries. And this is where content writing is required
Writing is an essential communication tool because words clarify contexts and deliver a specific message.
For instance, if you see a random picture on the internet, the first question that comes to mind is: “what is this all about?” But you can only understand the context by reading the image caption.
This communication skill is an essential aspect of content marketing. Therefore, every content marketing writer’s job centers on ‘communicating’ ideas.
Your text provides additional information on the product. It also serves as a communication channel between the business and (potential) customers.
But to deliver the message clearly, you must understand the company’s values. Your writing must adopt the company’s tone of voice. And most importantly, the content should address a target audience in a familiar tone.
What Does a Marketing Content Writer Do?
Content writing in the framework of marketing is a consumer-oriented writing genre.
It differs in style from other forms of writing, like SEO content writing.
As a marketing content writer, your job entails providing value and information to the user. At the same time, you need to keep the user interested in the product. So, you must include the human factor in your marketing workflow.
How can you find out more about the users?
Before you start working on any content, an in-depth market analysis is necessary. Conduct thorough market research to find the best approach for your content. Research user interests, market trends, and top searches for the best ideas for content.
If you are writing web content for a client, analyze their competitors. Use marketing AI tools to find out the keywords and topics.
Also, identify content gaps and develop a strategy to bridge them. And if the competitor is a top contender in the industry, you can borrow some of their content marketing strategies.
Moreover, content writers are the mouthpiece of any company.
Of course, users cannot judge a company’s values and objectives from images and videos. Consumers need written content to determine if they want to associate themselves with any brand.
Similarly, content writers are essential to a business’s product rollout initiative. Newsletters, user guides, and white papers fall under the responsibilities of content writers. And in some cases, they also write content for videos and podcasts.
What Skills Do Content Writers Need?
Nowadays, content writers are in high demand due to the increased level of responsibility they bear. Also, the internet needs more written content — long and short form. But before you land a job as a content writer, you must acquire a specific set of skills to perform the job.
Here are some must-have skills for every content writer:
Most times, you will get a task without any specific instructions. So, you have to come up with ideas from scratch.
Content writers who can think outside the box are always hot prospects. After all, every company wants to hire people with money-making ideas. Therefore, focus on enhancing your creativity.
Seminars and writing masterclasses will help you unlock your hidden creative potential.
Besides, you can always read more books to keep your mind sharp. Top creatives in tech and entertainment use books to exercise their mind’s muscles. Why not try it out?
A content writer’s ability to find information from the most relevant sources is a valuable asset.
Your research skills are related to your innovative abilities. The difference is that research involves searching for information from existing sources, while innovation means coming up with an original idea.
However, both attributes are compatible and complementary. If you come up with an idea on your own, you can scour the depths of the internet for reliable information.
Content writers work with various texts, which means that they need to organize their works properly.
It is quite easy to lose track of your projects if you don’t know how to manage your tasks.
In addition, you might need to refer to an old post in the future. By the way, proper time management is also a product of an organized workflow.
Content writing involves creating and managing sensitive documents. So, your organizational skills will help you keep track of all the texts that come across your desk.
If you can meet deadlines without any issues, your content writing career will blossom.
Besides, a company’s integrity hangs on the content you write. So, a content writer must have an unquenching drive to deliver top-quality content at all times.
A content writer should be a good communicator too. Your words should provide value, meaning, and motivation to the reader. At the same time, content writers must write clear and concise content when addressing users or company staff.
More so, content writers should understand social media.
Companies now focus their marketing campaigns on platforms like Facebook, Instagram, Quora, LinkedIn, and Twitter.
As a content writer, you should find out the differences between these platforms for content creation.
A content writer’s responsibilities vary according to the organization and industry.
One content writer might focus on informative blog posts, while another’s duties are limited to email newsletters.
But an excellent content writer should know how to provide all kinds of content. You should be able to write SEO content today and a white paper the next day.
Besides, content writing often involves representing a company. In this case, content writers must adopt a new writing style to blend in with the company’s tone of voice.
Search engine optimization is an evolving industry that every content writer must master. SEO skills help conduct keyword research to fit the company’s content strategy. At the same time, you’ll also know which SEO taboos to avoid when creating content for indexing.
Content writers need a background in tech, even if it’s just the basics. This technical background will give you a competitive edge over other writers. Moreover, you will get a better understanding of terms like SEO.
11 Tips For Content Writing
Content creation is an easy task that can get complicated with a lack of organization. Without a clear understanding of timeframes and priorities, your workflow becomes an utter mess. And as a result, you end up with low-quality content and unfinished tasks.
But this headache is avoidable. If you work alone, you must adjust your workflow to your timetable. If you are curating content for a team of writers, you need to factor in team dynamics when creating tasks.
What tasks need urgent attention? Which tools can boost content quality and overall productivity? How can the content creation cycle get more efficient?
The answers to these questions will help you address workflow problems. So, let’s go through the eleven most relevant tips for content writing.
1. Find your productive hours
Some people write better in the morning, while some prefer writing in the evening. And somewhere in the middle exists a small minority without any fixed productive periods.
But remember that every writer experiences productivity slumps. Avoid writing content during these periods at all costs: schedule breaks or scenery-changing activities to refresh your focus.
Although most people have a standard morning-evening job schedule, modern companies allow writers to work at their convenience.
If you are lucky to fix your own work schedule, make sure it coincides with your peak productive hours.
2. Arrange the workspace
Identifying your productive hours is essential, but your writing efficiency will suffer if your workspace is a mess.
The workspace arrangement plays a massive psychological role in how the work progresses.
Content writers working in open-space offices can use noise-cancellation headphones to tune out the surrounding noise. Similarly, those working in confined spaces should create a closed ecosystem.
Remote content writers should choose convenient workspaces. Libraries and coffee shops are great if working from home is a challenge. In essence, every content writer must get themselves in the right environment and frame of mind to work on texts.
3. Prioritize Ideation
The content writing workflow should start with creating ideas.
Brainstorming sessions are fun for content writers. And when writers work in groups, they generate more marketable ideas.
Therefore, always devote enough time to listen to other writers. Allow them to participate in the creative loop instead of forcing them to work on others’ ideas.
4. Create a content timetable
With your mindset sorted out, you can focus on the tasks. You can also monitor deadlines and prioritize the pending projects. Content writers with multiple tasks can arrange them by difficulty and timeframe.
Furthermore, experts recommend working on the difficult tasks first — this technique channels fresh energy to the most demanding tasks.
And when your energy levels deplete, you can focus on less-demanding tasks.
Besides, a well-structured content timetable gives you a clear picture of the task pool at a glance.
5. Use organizational tools to track your activities
Tracking time and content is a challenge, especially when you have multiple ongoing projects.
Don’t hesitate to get organizational tools to restore order to the workflow. Attach specific deadlines to every task and follow them.
Tools like Trello and Asana are great for content planning. These tools often contain time tracking features like notifications and reminders. They also help you assign tasks to writers and monitor their completion.
Most importantly, they help you monitor content writers’ productivity and other key performance indicators. In effect, you will have a clear understanding of writers performing below their normal productivity levels.
6. Remove conflicting tasks
When you have a clear picture of your timetable, content planning becomes more straightforward.
You can quickly identify tasks with conflicting time frames and address them on time.
Alternatively, you will clog your schedule without realizing it.
Also, eliminating conflicting tasks increases efficiency.
On the one hand, it prevents the creation of duplicate content. On the other hand, it relieves the pressure on content writers to produce quantity instead of quality.
7. Create a content template
A content writing template is similar to an outline for essays. It enhances the workflow by reducing the time spent on content outlines. You need a template for every content you create, from email newsletters to scripts for video production.
Nowadays, content writers can download templates for a low price. But why spend money on a generic online template when you can create a custom workflow template? After all, you only need to develop the template once.
Furthermore, content templates improve the workflow because every content follows the same pattern. As a result, the company or business will have a uniform content plan.
8. Keep a clear communication channel
Content writers need to stay in touch with every aspect of the company’s activities. Tools like Slack, Zoom, and Skype can bridge this communication gap.
First of all, you need to engage customers directly or indirectly. The information gathered from user engagement directs content creation strategies. And if you need niche-specific content, interact with content readers in forums and comments.
Secondly, content writers need to communicate with their peers. This idea exchange loop always generates informative and industry-relevant content. And in some companies, that healthy competition between writers improves employee performance.
And finally, a content writer needs to stay in touch with the marketing team and any other department assigning the task.
When writing user guides, content writers must talk to developers to understand how the product works. Similarly, newsletters can only hit the target if the marketing team collaborates with content writers.
9. Focus on quality control
Writing is only one part of the entire content creation process. You still need to verify that the content is up to the required standard. Therefore, the quality control stage always follows the content creation process.
Is the delivery tone correct? Is the content free of errors?
Although this task falls to content managers, content writers must set high standards for themselves.
Ensure that every final draft you submit meets the outlined technical standards. And if you encounter problems in the process, reach out to your superiors for assistance.
Most importantly, quality control decreases the rejection rate of written content. This also sharpens the workflow by freeing up the schedule faster. Consequently, this high bar of quality increases the content completion rate.
10. Don’t ignore the feedback loop
In content writing, feedback is a two-way street. Content writers must give feedback on the nature of the work.
They must also address challenges faced when working on the content. Besides, a content writer must collect feedback from the readers, which will be implemented in future content creation.
In the same vein, content writers need feedback from marketing and SEO teams. They also need metrics on content performance and engagement. These metrics help them focus their content strategy on the target audience.
11. Get your content out there
Publishing is the final frontier in content creation. But first, you must identify the target audience. Choose content-friendly platforms like Medium, LinkedIn, and Blogger to publish your posts. Create a content publishing plan and try your best to follow the calendar.
The process of curating content creation workflow is a massive challenge for content writers.
But with necessary skills, you can evade this obstacle by following a solid structure all the way from before your idea to when you have finished writing your content.
When doing this, it is crucial to identify your strengths and work towards constant improvement. Never settle with standardized methods. Seek to improve your way of working, making up ideas and actually doing the work and writing the content.
Use productive tools to organize your workflow. Then, maintain clear communication and feedback channels. You will get a lot out of sparing with other great content writers. Don’t hesitate to seek advice.
Ultimately, ensure that your well-written informative content reaches the target audience. Be sure of who you want to reach with your content, and why this is the case. If you don’t know this before writing your content, it will hit differently than intended.
Remember: unplanned processes leads to unplanned results
Find what works best for you. After all, we work differently and what works for others might not work for you.
Author Bio: Amanda Dudley is a lecturer and writer at EssayUSA. In 2001, she obtained her Ph.D. in history from Stanford. Amanda is a native English speaker who also speaks German. She has dedicated her life to working with undergraduates and postgraduates. Amanda also tutors children with disabilities. Her experience as a lecturer gives her a better understanding of the academic system. Today, Amanda helps students with challenging academic tasks.