Do you want to know more about the elusive LinkedIn Shadow Ban?
LinkedIn is a famous social media platform for professionals. Most people find this platform overwhelming. And this makes it difficult for them to succeed when using it.
When it comes to networking, LinkedIn is one of the best platforms to use since it has more than 260 million active users a month with an average of twenty million job postings every year. It’s a networking asset.
While LinkedIn can help you get your next job and help you promote yourself, it can limit your growth if you fail to follow its rules. This is popularly known as a LinkedIn shadow ban.
What is a shadow ban?
Have you noticed a decline in engagement levels all of a sudden? A sudden loss of followers, that have dropped like flies? and the loss of followers like flies? If yes, you are probably a victim of this type of banning on social media that most people dread.
The shadow ban is being witnessed across major social media platforms such as Twitter, LinkedIn, Instagram, TikTok and Facebook. If this has happened to you, you’ll probably know. You’ll see and feel it in all types of content that you publish.
Learn more about the TikTok shadow ban.
So, are you a victim of the LinkedIn shadow ban?
Let’s explain what it is and why it happens. It’s a big thing at the moment and most people have been affected by this on one platform or another.
According to Nathan Chandler at Howstuffworks.com, this social ghosting is all about blocking a user or specific content from an online group in such a way that the user doesn’t realize that he or she has been banned.
Now that you know the importance of social media to business in our modern world, a LinkedIn shadow ban can be detrimental to your online presence and other critical factors such as engagement, connection, and possible sales that you might miss out on.
The worst thing about LinkedIn shadow banning is that you might not know it has happened to you and, as a result, you might start believing that you are a good social media poster who is abiding by the rules and trying to grow. It’s called ‘shadow banning’ because it all happens in secret.
Is there such a thing as a shadow ban on LinkedIn?
If we ask Prominence Global, shadow banning is a tool that social media platforms use to prevent spam. And this is a great thing.
On LinkedIn, it is used to prevent spammers, to clean up feeds, and to keep customers and users happy. Every social media platform has its own elements and ideals of what should be included as part of shadow banning or, as it is also known, LinkedIn prison.
However, it’s usually a gentle approach that is supposed to be warning you if you aren’t following the rules, rather than outright banning all your content completely. Unlike other social media platforms, LinkedIn and Facebook have been open with what they ban, especially if you’ve been sending spam messages to a lot of people or liking a lot of accounts.
The sad thing is that you won’t know you’ve been banned, especially if you don’t have any idea of what all this banning business is about and you are reading about for the first time now. You’ll keep writing articles and posting until you notice that your comments, likes, and shares have gone down and you are not getting more followers.
In most cases, the LinkedIn shadow ban is usually a temporary thing. You’ll become invisible to your followers and prospects, especially in the feeds. You’ll still be seen by your followers and this will help you maintain some level of engagement.
Why do people get LinkedIn shadow banned?
Anyone can get thrown into LinkedIn Prison. In most cases, it happens when you get too nice or naughty on social media platforms. It can happen to you even if you’re following the rules to the letter. It can also happen if you’ve been abusing the platform.
It’s important to keep in mind that it does not happen deliberately on social media platforms to prevent your posts from being seen and read. It’s not a personal thing.
It is a tool that is used to ensure that users get the best experience by receiving high-quality content only. If it has happened to you, don’t take it personally. It’s a simple mistake that can be rectified.
You need to check your engagement levels, especially if they are dropping and you have not been getting comments, likes, shares, or new followers as much as you used to.
One of the best ways to find out if you’ve been shadow banned is by asking people who don’t follow you to search and see if they can find your profile and posts.
Some of the top reasons why people get in trouble are:
- Using an automated app or bot to post content
- Buying followers
- Using banned hashtags
Let’s have a closer look.
Using an automated app or bot to post content
This is not acceptable on most online platforms today. Social media platforms are doing their best to ensure that users get high-quality content on their feeds all the time. And they do this by ensuring that their platforms are less spammy by limiting automated posts.
How do they know if you’ve used an automated app to post? It’s all in your IP address. If a post gets published in your account from different IP addresses at the same time, content managers at LinkedIn will start investigating.
Most online users today understand that buying followers is one of the worst ways to make progress. When it comes to social media, the focus should be on quality, not quantity.
If you are using this tactic to get ahead, you should stop doing it now. It’s an ineffective method that will result in a LinkedIn shadow ban. You need to take the time to build a genuine audience that’s interested and engaged in your work.
Beware of your hashtag use
It is super important to make sure your hashtag use is authentic. You’ve probably seen posts with lots of long hashtags. And in most cases, these hashtags have little to do with the content.
The hashtags will make your post show up in lots of searches and increase traffic for your site. However, they won’t help in defining content in a meaningful way.
First of all, putting in the same 30 hashtags on every single post (and comment) will make you seem less authentic and less like an actual person, as this is bot-like behavior. So, beware of just reusing the same hashtags again and again.
You should also be aware of the fact that banned hashtags exist. If you just drown each of your posts in hashtags, there is a bigger chance of you accidentally using a banned hashtag, which could get you ghosted from LinkedIn.
Can I get shadow banned on LinkedIn?
Yes! You can easily get shadow banned on LinkedIn if you fail to adhere to content and marketing rules.
Shadow banning is quite common on most social media platforms today. And it can happen to anyone. It’s a solution that is used to keep spammers at bay, cleanse the feeds section, and ensure that customers are happy.
Every platform has unique ideals and elements of what has to be included or avoided getting your account taken hostage by LinkedIn. LinkedIn shadow banning is a soft approach that is meant to warn you, especially when you’re not following the rules.
Are linked engagement pods safe?
When used in the right way, LinkedIn pods can help you improve your brand’s visibility and access to your posts. However, there are a lot of dangers that you should keep in mind in order to use this tool safely. Pod safety is all about easing detection from algorithms and other people.
Engagement pods whose safety pods are high are not easy for the LinkedIn algorithm and other people within your network to find. When you understand this, you greatly increase your chances of success.
Algorithms are developed to look for patterns in large amounts of information. LinkedIn uses a wide range of algorithms to enhance and regulate the experience of its users. A great user experience makes users want to stay a little bit longer on the platform. And this allows LinkedIn to sell more advertisements.
When the user experience goes down, users reduce the time they spend on the platform and LinkedIn fails to generate enough revenue from selling ads. The LinkedIn algorithm tries to eliminate behaviors that kill user experiences like fake accounts and spam.
Repetitive and predictable patterns are quite easy to detect.
When you get detected by LinkedIn’s algorithm, your post’s reach will automatically reduce or it will be flagged for a moderator to review the infraction manually. Being detected by the platform’s algorithm will affect all those engaging in the pod.
It’s important to be cautious when using these tools. You can easily avoid this problem by understanding the patterns of engagement pods.
Engagement pod patterns can be likened to footsteps left from pods that increase your post’s engagement levels. Some pods don’t randomize the engagement order of pods and this leaves a predictable pattern in a similar order. Engagement pods are like flipping a coin and getting the same results ten times in a row. It is a probability but quite unlikely.
Algorithms detect this easily. The worst thing about this is that users who are not connected directly but continue engaging in the same stuff a lot of times during the day will get affected. It cannot be a coincidence.
One of the best rules to keep in mind: anything that happens more than three times and yields the same answer is not a coincidence but a pattern. You need to minimize the algorithm footprints that you leave behind to get the results that you want.
Some of the risky engagement pod behaviors that you should avoid include:
Engaging regularly with people who are not directly connected to you:
As a person who is not connected to you, it looks suspicious when you engage with random people almost all the time.
Old posts with low engagement levels that start getting boosted all of a sudden:
Old posts that don’t show up in the news feed section suddenly get a bunch of people who start engaging. This is not a coincidence.
Posts getting boosted by people who are not following the company or are not connected:
Similar to our first point, if you are not following someone, seeing their random post on your feed is not going to look natural and organic.
Boosting other posts outside the pod:
To emphasize the first and third point, if a person is not connected to an engagement pod, it puts the pod at risk because it’s too coincidental.
Adding multiple URLs to a pod all of a sudden:
Low pods make it difficult to detect patterns. Most of the tools that you’ll use won’t change the order of people engaging in your posts. And this will create an obvious pattern.
Having several posts with similar people engaging in the same order will make it easy for the LinkedIn algorithm to detect. Further, LinkedIn engagement pods can turn out to be a liability.
If your content contains a lot of irrelevant hashtags, you can be shadow banned. You’ve probably seen posts with lots of long hashtags. And in most cases, these hashtags have little to do with the content.
The hashtags will make your post show up in lots of searches and increase traffic for your site. However, they won’t help in defining content in a meaningful way.
How to recognize if someone is shadow banned?
Can you recognize if someone has been shadow banned?
As we said earlier, this type of LinkedIn ghosting is a tool that social media platforms use to prevent spam. And this is a great thing. On the whole, it keeps users happy.
Unlike other social media platforms, LinkedIn and Facebook have been open with what they ban, especially if you’ve been sending spammy messages to a lot of people or liking a lot of accounts.
Shadow banning is a soft approach that is meant to warn you especially when you’re not following the rules. Most platforms including LinkedIn do not ban you completely. Instead, they throw you into LinkedIn Prison. It can happen to you, if you send too many spammy messages, use lots of irrelevant hashtags or upload content using automated apps or bots.
Linked in shadow ban influence on engagement
As we said earlier, shadow banning in LinkedIn is used to prevent spammers, cleaning up feeds, and keeping customers happy.
Every social media platform has its own elements and ideals of what should be included as part of shadow banning. However, it’s usually a gentle approach to warning you that you are following the rules instead of banning all your content completely.
You might not even realize that your comments, likes and shares have down done, or that you aren’t getting new followers, but rather just keep posting your content as normal.
This is because of the fact that some level of engagement will be maintained because your current followers will still be allowed to view your content.
How to avoid the LinkedIn shadow ban?
What are some of the best ways to avoid LinkedIn shadow ban? You can easily avoid being shadow banned by avoiding some of the things that lead to it in the first place:
- Overusing hashtags
- Using bots
- Buying followers
- Buying engagement (e.g. likes)
- Sending spam messages
- Connecting with too many new connections at once
If you are a real person and using linkedin for what it is meant, there should be no risk for you to get banned.
It is fine to push boundaries a bit, but you need to be careful about what you do if you don’t want to be in trouble withLinkedIn.
Other simple ways to avoid being shadow banned on LinkedIn is by:
Connecting with pod members as early as you can:
Mention the pod that you’re in through connection requests so that you can be added. Every time you join a new pod, remember to do this. People who come after you will do the same.
Add a single URL at a time:
Instead of cramming several URLs in the queue at a go, you should add one every single time. Wait for 30 minutes to a few hours to add other URLs.
Smaller pods can be used more than twice during the day.
However, this doesn’t apply to larger pods. Always follow the pod posting rules to avoid inconveniences in the long run.
To avoid this on LinkedIn and other social media platforms, the key is avoiding predictability at all costs.
Check out the video below for more on this.
How to remove shadow ban?
If you are following the guidelines that we’ve discussed here, you won’t be affected by a shadow ban. Therefore, your profile and online presence won’t have to end. If you’ve been banned, you have a clear idea of what you should avoid doing.
The first rule is responsibly sharing high-quality content. Another section that you should look at is the terms and conditions of your respective social media platform.
In this case, LinkedIn. It would be great to read them to find out what you’ve been allowed to do. Some of the common things that you can do to avoid this include:
Sharing great content:
This is the first rule. You should always publish great content. Having a plan in place will help you keep track of your activities and the type of content that you should produce.
Avoid using the same hashtags:
Most people don’t know about this but you have to mix up hashtags. You can always use the same hashtags if you have to use specific ones (brand-specific, for example). However, don’t copy and paste the same ones into every post you publish. Using different ones will help you avoid patterns that algorithms look for.
When you start automating your account, it’s always a good idea to initiate the automation processes gradually. Warm-up your account by gradually increasing how much you do every day and allow it to get accustomed to higher levels of activity until you can do more.
It’s not always a good idea to perform a lot of activities in a short period. This won’t seem like human behavior. If you want to get your work done, you should do it in small batches and spread them out throughout the day.
You can easily do this by defining the number of activities you want to perform and then scheduling launches at set intervals. It’s always important to perform your activities during working hours on LinkedIn so that your account can stay inactive at night.
Most social media platforms and other sites have rate limits. This means that there’s a limit to the number of activities you can perform in a certain period before the algorithm detects suspicious activities on your account and even blocks your actions.
While some tasks are unlimited, you need to restrict other tasks. The limits change from time to time. And are usually more restrictive when it comes to automation than manual behaviors.
These rate limits usually constitute the entire amount you can do in a single day. If you are using a wide range of phantoms to do different things with the same social media account on a given day, you should consider this point by splitting your actions across multiple phantoms.
You should also be careful about your timing of the phantoms. Ensure that all of them are not running at once. You can do this by avoiding to use the launch option every time a phantom completes its session.
Different phantoms run from different IP addresses with several locations. Therefore, if you are using different phantoms on the same social network, it might make the system think that you are in more than one place at the same time. Or from different places in a short span. In this case, it will be a great idea to localize your actions every time.
When you are shadow banned
If you have been shadow banned, there are a couple of things you can do:
When your engagement levels start declining, you should get in touch with the support to let them know and ask what you’ve done wrong.
Remember, this happens to people who have gone against the rules. Finding out what you’ve done wrong will help you rectify it.
- Stop using hashtags for a few days: A shadow ban might last for a couple of days to weeks. And even longer. You can reduce this time by avoiding hashtags for some time.
- Don’t post yet: You can shut down your account for a couple of days to a week to give it enough time to rest.
Test your hashtags:
Always test your hashtags and eliminate banned hashtags from the hashtags you regularly use, old posts, and content.
The most important thing you can do to avoid shadow bans is by reaching out to support. This is especially true if you want to know what has happened to your account.
If you’ve been LinkedIn ghosted, don’t take it personally. It can happen to anyone. Remember, algorithms are always keeping tabs on your activities to reduce spams and improve user experience. When the algorithm takes note of suspicious behavior, it flags your account. To solve this problem, you’ll need to communicate with support.
All social media platforms including LinkedIn shadow ban users who don’t follow the rules. You can avoid being it by reading the terms and conditions, testing your hashtags, posting high-quality content, and gradually automating your processes.
Every platform has unique ideals and elements of what has to be included or avoided to get a slap on your wrist. It is a soft approach that is meant to warn you especially when you’re not following the rules.
Most platforms including LinkedIn do not ban you completely. Instead, they limit you. You can get shadow banned if you send too many spammy messages, use lots of irrelevant hashtags or upload content using automated apps or bots.
Charlie Svensson is a fast, engaging freelance writer at best paper writing service and essay writing service uk. Skilled in content writing and blogging. The favorite topics of his posts are education, social media, marketing, SEO, motivation blogging, and self-growth. Excellent adaptability of skills to reach diverse audiences.