50+ AI Marketing Tools

AI marketing tools are expected to, and already are changing the way we interact with all forms of web and media on a daily basis.

The benefits of AI marketing automation tools include:

• higher precision
• speed
• fewer mistakes
• drawing out insights from large amounts of data
• adaptions to existing business models via progressive learning algorithms.

Similarly, AI has been changing the face of digital marketing and how we allocate budgets.

Some of the benefits of using AI marketing tools for digital growth hacking include:

• Customer insights: machine learning digital marketing tools helps us gain a better understanding of consumer needs. Analyzing customer data can help predict what they want and when is the best time to offer your products.
• Elevating user experience: AI in marketing helps enhance the users’ shopping experience, an example is through augmented reality.
• Targeted marketing: AI can help in determining a brand’s target audience and developing marketing strategies depending on the individual needs of customers.
• Automating mundane tasks: AI marketing automation reduces the number of mundane tasks that human intervention. Employees can focus on more important tasks, thereby boosting productivity.
• Improving ROI & ROAS: AI analyzes data and provides actionable insight that empower decision-making. This can improve sales, Return on Investment (ROI) and ROAS. ROAS stands for Return on Advertising Spend and is used to quantify the impact of marketing strategies.

For the sake of this article, when we use mention “AI” we are referring to “machine learning.”

Below is our list of the over 50 best ai marketing tools that use artificial intelligence to create marketing strategies for brands. The order is casual.

AI Ad Optimization Tools for Digital Marketers

1. Albert.ai – AI Marketing Tool for Paid Social Media Campaigns

Launched in 2010, Albert is a self-learning AI marketing tool that uses real-time data analysis and artificial intelligence-driven platforms to deliver advertising solutions to brands and marketing agencies.

It helps customers build a powerful brand, attract new audiences, improve cross-channel customer experience, drive sales and increase return on investment.

Albert is an autonomous digital marketer that analyzes the data to help companies build optimized ads across all key digital channels. This includes channels with better budget allocation such as:

• Facebook
• Instagram
• Google Ads
• Gmail
• YouTube

Albert AI Pricing

Pricing varies from customer to customer. Contact the company to find out more about albert.ai pricing model.

2. Adext.ai – Use AI to Create Ads on Facebook and Google Ads

Adext uses artificial intelligence to improve Facebook and Google Ad conversions. Adext AI is the only Artificial Intelligence Software as a Service platform that uses machine learning to test up to 20 audiences per ad to find best performing audiences.

It also automatically updates ads budget at a cross-channel level (Facebook, Ads Manager, and Google AdWords). Adext AI generates around 480 updates per every selected ad every single day, which humans can’t do.

Predictive Algorithms, data science, and model fitting also help brands and agencies in locating new audiences that can help the business grow.

Adext Pricing

Adext offers pricing that starts from $29/ month for those who begin the digital adventure, and fully essential plan for $299/ month for those who want to grow fast. 

The company also offers 15 days free pilot. To learn more about the solutions for monthly ad spend over $50,000 book a live demo.

3. Pattern89 – Artificial Intelligence for Ads

Pattern89 is digital marketing AI for ads on channels such as Instagram, Facebook, and Google.

It works in a systematic way to help clients understand what kind of campaign and creative elements such as imagery, color, or emoji would work.

With the click of a button, Pattern89 AI helps optimize ads. At the same time, it also boosts in-flight campaign performance and analyzes what creativity in the ads worked the best.

Pattern89’s free AI-driven ad creative assessment analyzes more than 49,000 creative dimensions. This helps provide reliable and relevant optimization techniques, as well as actionable insight.

It finds which image, color, emoji, or copy parameters will perform best for a particular brand and improve sales and ROI.

Pattern89’s AI analyzes billions of data points on a daily basis to help companies in optimizing their ads for greater performance.

Pattern89 Pricing

Pattern89 offers free Demo, so book a meeting and get one for your business..

4. Optmyzr – AI Marketing PPC Tool

Optmyzr helps manage pay-per-click (PPC) accounts by automating tedious and repetitive tasks.

It is a tool that uses AI marketing to save time for PPC professionals by handling Bing Ads and Adwords with the help of a friendly platform.

Optmyzr helps improve PPC account performance with one-click optimization.

It suggests ways to improve the quality of accounts by expanding or eliminating keywords, changing bids on display networks, and adjusting the placement. These and other similar operations make a campaign more lucrative and profitable.

Optmyzr Pricing

Optmyzr offers pricing that starts at $208 / month and differs at monthly ad spend.

You can request both a free trial and demo.

5. Skai – AI Marketing Software Tool for Actionable Insights

Skai is a digital advertising technology platform that helps companies with marketing insights, planning, and activation at scale across the most effective digital channels.

Some of these channels include Facebook, Instagram, Bing, Google, Apple Search Ads, Pinterest, and others.

The company uses cutting-edge artificial intelligence and machine learning to predict and keep up with the ever-evolving customer journey.

Solutions such as the global Amazon advertising platform help use customer and product insights to create rewarding eCommerce advertising.

This engages customers in brands and products and improves revenues.

Skai Pricing

To get insight into Skai’s products and pricing models fill a form to get a personalized demo.

6. Optimove – CRM Journeys, Mapped by AI

Optimove is an email marketing tool that uses a combination of ai and marketing to personalize customer interactions aligned according to their customer preferences and behaviors.

This AI growth-hacking tool seamlessly integrates with Optimove to analyze customer behavior based on any recent interactions, a product they looked for, and content they visited.

Using this information and its proprietary algorithms, Optimail tailors campaigns to each individual customer to ensure engagement and purchase.

In addition, the software identifies the message to be delivered and when to be delivered. This further ensures the message is relevant for customers and kept out of the spam folder.

Some benefits of Optimail include improved email relevance; an increase in sales, customer satisfaction, and loyalty.

Optimove Pricing

Request for a demo to find out more about Optimove and its pricing plans.

7. Pathmatics – Digital Marketing Insights Platform

It is an AI marketing platform that utilizes data insights to provide visibility into the digital ad performance of various brands and competitors across the industry.

Pathmatics Explorer, Custom, and Connect provide insight into advertising data across all digital channels. Channels include video, native, desktop, social, mobile, mobile videos, and display.

This marketing ai helps agencies in creating better and more competitive campaign strategies.

This platform also helps brands in making better media decisions, budgeting, and ways of reaching the target audience.

Pathmatics Pricing

Pathmatics has 3 packaging options that provide different benefits. Pricing is presented personally after filling out a form and scheduling a custom insights session with the company.

8. Persado – The Rise of Better Words

Persado offers AI marketing tools capable of generating language that works best with target audiences and segments.

It uses algorithms to analyze individual audiences and pay attention to what they are clicking on.

Following this, Persado uses a data and machine learning algorithm to find out which emotional phrases are most likely to attract audiences’ attention.

The company generates these messages for landing pages, social media, text messages, push notifications, and ads across many platforms.

This is a game-changer.

One of the AI growth-hacking tools that might end up putting content writers out of work.

Persado’s rich data analysis helps find content that connects best with the customers. Persado’s AI-powered knowledge base has over 1 million tagged and scored words, phrases, and images in 25 different languages.

Persado Pricing

To know more about Persado’s AI-based solutions and pricing options reach out the company.

9. Datasine Connect – Audience Discovery and Content Marketing Insights

Datasine Connect is an AI-powered content personalization platform that helps connect customers with their preferred content.

It combines psychology with artificial intelligence to help marketers find the right content for the right kind of audience.

The company analyses past campaign data of a brand to find the most engaging content.

Datasine Connect then uses this data to create actionable insights. This is done to identify the most impactful visual and written content to attract individual customers.

The purpose of this is to enhance the digital experience at scale to further ensure future conversion rates and deliver higher ROI for marketers.

Datasine Connect Pricing

Book Demo to check out Datasine’s functionality.

AI Tools For Content Writing

11. Acrolinx – Copywriting Using AI

Acrolinx is a highly scalable and proven AI marketing software for enterprise content creation that helps align content with strategy.

There are four main functions of this software:

• Firstly, it is an authoring tool that captures the way an enterprise communicates.
• Secondly, it aligns the content as per guidelines.
• Thirdly, it reduces the editorial process with the help of automation.
• Lastly, the software also analyzes the performance of the content.

Acrolinx helps create content with the right language and style that attracts the right audience and suits the brand.

Some of its other benefits include customer satisfaction, lower costs for translating and copy-editing, fewer errors in documentation and faster time to market the content.

Acrolinx Pricing

To find out more about Acrolinx pricing, reach out the company.

12. AI-Writer – Digital Marketing AI Writer and Content Spinner

AI article generator software writes unique and information-dense articles suitable for blogs, websites, or for SEO content.

The AI text generator re-words already written articles using text spinner. AI-Writer’s text generation abilities help create an automated article that scales.

AI-Writer Pricing

It offers three types of pricing packages:

• AI-Writer Basic. It is a personal blog content generator that churns 40 pieces of content/month and costs $29/month.
• AI Writer Standard. A personal AI article creator that produces approx 80 content pieces per month and costs $59/month.
• AI-Writer Custom. The company provides customized packages with an enterprise-scale content maker to create even more unique content. Contact the company to find out about the pricing model.

13. GhostWriter.ai – Machine Learning Content Marketing Tool

The GhostWriter is an AI-powered engagement platform that helps you understand your audience and improve your customer management.

The company provides solutions like:

AI Content Strategy Platform. The tool is simplifying corporate marketing content management through thematic news, text extraction, and social posts.

AI-conversational chatbot WAD understands what the customer is saying and solves their problem with minimal intervention by the customer support team.

BAAL Speech Analytics Tool improves sales and customer calls with data from the CRM system and information extracted from recorded phone calls.

The main goal of every Ghost Writer AI Tool is to personalize every touchpoint with your customers.

Ghostwriter.ai Pricing

Ghostwriter.ai offers 30 days free trial to register and create higher quality content.

It offers pricing plans billed monthly and annually. Visit the website to schedule a demo with the company to get the price.

14. WordAI – Machine Learning Tool Creates Content From Keywords

WordAI is an automatic spinning tool that has the capability to convert a list of words into meaningful sentences.

Word AI relies on marketing AI to understand paragraphs and sentences and rewrites the article automatically with the same readability as a human writer.

Examples of languages supported by Word AI include French, Italian, and Spanish. Prior to rewriting the sentence, Word AI checks the article to find out its meaning.

Based on the understanding of the sentence, it spins the text to create content that looks like human writing.

WordAI uses synonyms that make sense, can write titles, and completely rewrites sentences so it can’t be detected by Google as spun content.

WordAI Pricing

WordAI provides free trial period. The company offers three pricing plans, Turing yearly plan for $324/year and a monthly Turing plan for $57/month. If you are an enterprise, contact the company to discuss a custom program.

15. INK – Machine Learning Digital Content Writing Optimization Tool

INK is a digital content writing tool that uses the power of AI marketing to optimize websites and blog posts in one place.

You can download the INK app and add the companion plugin to the WordPress site. It is a real-time AI-powered platform that allows you to write and self-optimize to create more engaging content.

INK’s to-do card structure helps to prioritize tasks that are more important to ensure content optimization.

Equipped with advanced algorithms, INK reads and analyses the competitor’s content to suggest improvements and recommendations to help create unique content.

INK Pricing

INK offers three plans:

FREE – $0 / month 

PRO – $35 / month 

PRO UNLIMITED – & 99 / month

Read more about your preferred package and app options by visiting the company’s website.

16. EssayBot – Professional Essay writing

EssayBot is a bot that helps in writing essays.  

Searches information from millions of credible websites and brings you the most relevant information according to the search topic. It also helps finish the sentence in several different ways.

EssayBot makes writing faster, cheaper, and more personalized. After using this tool, you should gain insights, leads and reach potential new customers.

Essaybot Pricing

Contact the Eassybot for detailed pricing information.

AI Tools for Conversational Marketing

Data Enrichment (Lead Aggregation) AI Marketing Tools – Growth Hacking

27. Acquisio Turing – Marketing Campaign Automation Tool

Brand managers, digital marketing agencies, and local SEM resellers use Acquisio’s AI in marketing campaigns at scale.

SEM software uses AI marketing and automation to launch, manage, optimize and report Google Ad campaigns and Bing Ads.

Customers can attain greater social media advertising success on Facebook and Instagram with the help of advanced analytics and A/B testing.

Acquisio also provides a trading desk for native, video, display and audio ads across various platforms such as smartphones, desktops, tablets, and connected TV.

Powered by machine learning, Acquisio Turing helps optimize bids and budgets for campaigns of any size and at scale.

Acquisio Pricing

Contact the Acquisio for detailed pricing information.

28. Datasift – Data Discover For Marketing On Popular Social Media Networks

Datasift helps discover, structure, and analyze human-generated data shared on blogs and social media platforms without compromising data privacy.

Its platform helps connect to human data from multiple social networks such as Facebook, Tumblr, Bitly, Reddit, blogs, and others in real-time.

This is done with the help of data augmentation, filtering language and classification engine.

Insight into audiences and behavioral traits helps optimize content and improve customer experience.

Datasift Pricing

The company offers flexible pricing. Contact to find out.

29. Diffbot – Digital Discovery Tool for Articles

Diffbot uses technologies such as machine learning, computer vision algorithms, and natural language processing to extract data from web pages and web scrapers.

Automated APIs extract, clean, and structured data without site-specific training and manual rules from discussions, articles, and products.

The company’s Crawlbot can extract data and create a structured index of any site.

Its Knowledge Graph provides highly accurate data on companies, people, products, discussions, and articles on the web.

It gives a 360-degree view of all these entities and how they are linked to each other.

Diffbot Pricing

Diffbot offers 3 pricing plans:

• Startup for 299$ / month
• Plus 899$ / month
• Enterprise with a custom pricing available after talking with a representative.

Visit the company website to find out more.

30. Import.io – Scraping Tool for Growth-Hacking and Digital Marketers

The company offers two products Import.io and Import.io Premium.

Import.io is a SaaS product that allows users to convert unstructured data from any web page into a structured and machine-readable format without any coding.

Import.io Premium provides a team of web data integration experts who help extract the strategic value of web data in an easy and affordable way.

They handle all data extraction needs for clients. With the help of a highly efficient and scalable platform, customers can process thousands of URLs concurrently or on a specific schedule to access a million rows of raw data.

Import.io Pricing

The company provides free access to features and data used for simple web data extraction projects.

Book a meeting to learn more about the price of the premium version.

31. Datorama – Integrator and Data Tools for Technical Marketers

AI-powered technology, Data Integration Engine helps connect and bring together marketing data in one place.

The company’s Insights Engine uses machine learning and visualization to give a holistic view of all the marketing data to make smarter decisions.

Marketers can create and share insightful dashboards across teams with the help of Datorama’s user-friendly KPIs and data visualization layer.

Datorama’s Activation Engine helps in turning insights into actions by connecting the right information to the right kind of people.

The engine helps alert teams of any new and important findings or pause campaigns to modify them.

Datorama Marketplace is a marketing ecosystem that users can access to in-built user-friendly and instantly deployable marketing solutions.

Datorama Pricing

To find out the pricing model and know more about its AI-powered marketing intelligence users can request a demo or talk to a professional.

32. Tanjo – AI Market Research and Customer Discover Software For Marketing

TAP (Tanjo Animated Persona) helps market researchers understand their potential customers and what attracts them.

Tanjo’s AI-driven animated personas help marketing teams to simulate customer behavior and find out how they will behave to a product or brand prior to launching the campaign.

To create models of customer behavior, the company collects data from the government, census, and  Nielsen’s partner program.

Tanjo Pricing

To find out about the pricing of Tanjo, schedule a demo with the company.

33. Klint Marketing – AI Tool Implementation

Klint Marketing offers digital marketing services such as marketing plans, branding, social media marketing, search engine optimization, email marketing, and content marketing.

The company leverages machine learning and big data to help identify new customers and recommend products to them.

It builds relationships with customers to help companies and brands thrive.

It provides a single place to bring data into a single and centralized repository. Colibri’s advanced data science techniques help predict if and when an event might occur.

Klint Marketing Pricing

Klint does not have a common pricing packaging. It adjusts the price according to the supplemented service.

Contact the company directly to know more about its products and services.

34. Rev – Digital Marketing Lead Generation Tool – Machine Learning

Rev uses artificial intelligence and ‘vectors marketing’ to find leads that are most likely to convert into lucrative clients.

This combination of AI and marketing helps to identify potential customers that have similar attributes to existing clients.

Each of the lead passes through a multi-touch validation process backed by certain quality guarantees such as no duplicates, email and phone number verification, etc.

The platform keeps learning from the outcomes of every lead generated. Therefore, the results keep getting better and better.

Rev Pricing

Rev offers custom pricing. Contact Rev to find more about solutions to generate more leads.

35. Salesdirector.ai – Sales Pipeline Analysis Too

SalesDirector is an AI-powered revenue intelligence platform that helps capture activity data, new leads, and enhancing CRM.

It uses machine learning to ensure deals pull through by analyzing sales pipelines and activities of reps such as calls, sales emails, and meeting with potential clients.

SalesDirector also helps them through the entire sales cycle. This involves coaching reps with SMS & slack training and just-in-time reminders.

The company’s CampaignHub helps identify the effectiveness and performance of campaigns in real-time.

The company also automates CRM data entry to capture every interaction between sellers and buyers via email, SMS and meetings, etc.

SalesDirector Pricing

SalesDirector.ai offers tailored pricing. Fill out a form in their website to get your price.

A demo can be scheduled with the company to find out how the AI-based Revenue Intelligence Platform works in increasing sales and marketing effectiveness.

36. SaleUp – AI Marketing Software For Lead Generation

SaleUp helps clients focus on most-promising leads.

The company’s lead scoring helps to estimate the success of marketing channels on the basis of leads generated, identifying hot leads, preparing methods to score potential customers, and keeping the focus on the most valuable leads.

The company creates a lead scoring matrix that assigns value to each lead and helps engage in leads with the most scoring.

The matrix uses the points system in which points are assigned as per certain actions and criteria such as content downloads, website visits, email click-throughs, etc.

SaleUp Pricing

Get in touch with Saleup to find out more about the solutions and pricing it offers.

37. Zeta – Omni Channel AI Automation Tool

Zetahub is an AI-powered digital marketing automation tool that helps in understanding the customers to communicate with them on an individual level.

Through the use of AI marketing, it processes billions of data points to provide a unified view of your customers.

AI-Powered Predictive Intelligence helps understand the customers to find the target audience and what to say or do to achieve conversion.

The company creates 1:1 communication for every customer in varied digital channels. This helps build apps and sites which generate personalized content to connect better with customers.

Zetahub Pricing

Get 1:1 personalized demo with the company to find out more about its product offering and pricing.

AI Marketing Tools for Enterprise Automation – Growth Hacking

38. Indico – Sales Workflow and Automation Software

Indico’s Intelligent Process Automation system (IPA) helps automate workflows for unstructured data such as images, documents, text, messages, and others to support operations and improve sales.

The company classifies documents, information from contracts, and data from customer interactions. It is then used for automated analysis to help view crucial themes and topics across all customer touchpoints.

This relevant data helps create actionable insights that IPA uses to help accelerate response time to new audiences, improve customer services and improve operational efficiency.

Indico has created a base model that consists of over 500 million labeled data points which are enough to understand human language and context.

Indico Pricing

Indico offers custom pricing, free trial and demo. Contact the company to find out more about it and its intelligent process automation solutions.

39. People.ai – Customer Data Insights for CX and Marketing

People.ai’s AI-driven Revenue Intelligence System captures all types of customer data such as activity, contacts, and engagement to gather actionable insights.

People.ai’s marketing leadership solutions use AI to measure the influence of a campaign or an event to improve account-based marketing efforts.

It also offers sales leaders solutions that help increase the productivity of sales teams.

People.ai’s AI for Sales helps to benchmark data such as time spent on a particular account and the number of accounts a salesperson has engaged to uncover hidden coaching opportunities.

Sales operation solutions help improve the productivity of customer-facing teams. It helps to increase reporting accuracy, improving CRM data quality, and gain more visibility throughout the entire customer lifecycle.

People.ai uses AI marketing tools to give a 360 view of customer activity to drive actionable insights.

People.ai Pricing

Pricing plans are available privately after completing a form in ‘get a demo‘ section.

41. Troops.ai – Machine Learning Based Sales Process Tool

Troops.ai is a SaaS platform that integrates Slack and Salesforce to help work in collaboration, run an efficient sales process and drive sales.

It helps automate routine sales management tasks which gives more time to coaching opportunities.

Troops.ai gives real-time pipeline analysis and tracks team performance with the help of Salesforce API monitoring.

Troops Pricing

Troops.ai offers various pricing plans. Starter Plan is free of cost, Automate Plan is $19/user/month, Integrated Plan is $34/user/month, and Collaborate plan is $49/user/month.

Get a free demo by Troops.ai to understand what kind of solutions they offer to help the sales team to achieve higher efficiency.

AI-Driven CRM Platforms

Other AI Marketing Tools

48. Firedrop.ai – Digital Design Tool For Drafting Visuals and Concepts

Firedrop.ai uses an AI design engine to help the enterprise design team in generating design concepts at scale.

It helps automate and scale the design of social media ads, in-page display ads, banner ads, website landing pages, flyers, brochures, and print layouts.

Firedrop Automated Design Engine (FADE) uses machine learning and proprietary clustering algorithms to automate designs with the help of two primary generation engines.

This ai marketing tool also helps automate repetitive steps within the design production workflow.

Stylus by Firedrop.ai is an AI web designer that helps design landing pages automatically by working around the content provided.

Design Personality engine takes into account the inputs by the client to design webpages as per the project or business. This ai marketing tool also helps to build and manage web pages on mobile devices.

Firedrop Pricing

As most others, you have to get in touch with the company to get the individually adjusted price and demo.

49. Weblium – Design Templates and AI Suggestions

Weblium is an AI-powered website builder that provides 500+ designer-made templates that could fit any business.

These templates are created on the basis of deep UX analysis of different industries.

TemplateMonsters’s AI design supervisor controls actions and fixes designer errors such as incorrect colors or unpleasant font combinations.

This AI marketing tool includes built-in SEO and can be viewed on any device or screen size by default. The smart UI kit provides design elements that give advanced editing options for color themes and fonts of websites.

Customers also get a personalized email that matches the website and brand. Weblium also offers free landing pages website templates that can be fully personalized as per brands.

Weblium Pricing

Weblium offers three types of subscription plans:

• Free plan (sign up)
• Pro plan $8.25/month ($99/year)
• Landing Pro plan $196 one time for three page

50. Unbounce – AI Marketing Software for Intent-Based Exit Popups and More

Unbounce is a landing page software that uses ai in marketing to create high-converting landing pages.

Some features of Unbounce landing page software include 100+ templates to choose from, UnbounceBuilder to drag and drop elements, using a successful landing page to create a duplicate for a new campaign, create mobile-responsive pages, and others.

The company’s landing page analyzer helps monitor data collected from lead generation landing pages created on the Unbounce platform to analyze the client’s landing pages and make personalized recommendations.

It also gives customized reports on page speed analysis and SEO on the basis of Google’s technology and best practices.

Unbounce does the analysis of landing pages on nine specific performance parameters such as mobile responsiveness, page performance, trust & security, and others.

Unbounce Pricing

Unbounce provides a 14-day-free trial.

Aside from that, they offer annual and monthly pricing plans to choose from.

Plans billed annually:

• Launch – $72
• Optimize – $108
• Accelerate – $180
• Scale- $270

Plans billed monthly:

• Launch – $80
• Optimize – $120
• Accelerate – $200
• Scale– $300

51. Evolv.ai – Testing and Optimization Tool For Marketing Web Managers

Evolv is a testing and optimization solution that is developed by amalgamating artificial intelligence, deep learning, and evolutionary algorithms.

This solution has the ability to revolutionize testing and optimization capabilities. With Evolv, marketers can test customers’ experience ideas and improvements at the same time.

It helps marketers to squeeze in a year or two worth of testing into a month to accelerate gains from the optimization programs. Evolv gives results much faster compared to traditional A/B testing solutions.

Testing many ideas helps marketers in improving customer experience at scale and achieving a significant rise in conversion rates.

Evolv.ai Pricing

Contact the company to get your custom pricing plan.

Earlier this year, Evolv Technologies acquired Sentient Ascend.

Find what’s best for you!

Artificial intelligence is the future of digital marketing. The internet is full of data that needs to be managed and manipulated to discover ways to connect the right kind of customer with the right kind of brands but without compromising on privacy.

AI marketing tools help companies in identifying target customers, delivering a personalized experience to them, engaging them and keeping them delighted across multiple digital channels, device types, and formats.

Therefore, in order to survive and thrive, it is crucial for marketing departments to invest wisely in AI marketing tools.