workhorse content

Workhorse Content

This is massive list of the best articles that produced most of the traffic for a single company over time. We call it “work-horse content” because it’s pulling most of the company’s weight (organic traffic).

So many of us struggle with finding and writing articles that bring organic traffic at scale.


But yet, We all have seen/read a great piece of content, blog post, or article that not only sound and read well also brings huge amounts of traffic to the site.

It’s often the case that one single piece of content can bring over 50% of the traffic to a domain.

Discovering amazing content that manages to scale is incredibly hard to find.

Table of Contents

What is workhorse content piece?

Workhorse content can be defined as a single piece of online content that drives a large percentage of traffic to a website. Commonly workhorse content will be referred to as a blog post, article, or industry report.

For example, imagine you create your own travel company. Now imagine that you published a blog post on this company website about the “Top 10 Tourist Destinations to Visit in Majorca”. If this piece of content drives around 60% of all visitors to your website, then this would be an example of workhorse content

Essentially, workhorse content is the reason your website receives so many monthly organic visits – this type of content mimics and thus is named after, the role of a literal workhorse on a farm. 

And how do you check if something can be categorised as workhorse content, you ask?

You will quickly notice patterns in your google analytics data, or if you want to see what your competitor’s workhorse content is, you can look up on Ahrefs, an SEO toolset.

These tools break down all of this for you, showing you everything from a website’s Domain Rating (DR) to its most visited pages (top pages)

How do I write content that drives traffic?


We at Klint Marketing have been wondering what the secret formula behind a successful blog post is? How can we make sure every blog post we create turns in to a workhorse content pice? 


Let me tell you! We did some heavy research, and I mean heavy; we looked trough over 5000 (!) websites, analyzed their best articles, and handpicked the best content that truly drives site traffic. 

This article presents to you 50+ examples of workhorse content and breaks down all of them to deduce WHY they managed to increase traffic so much. The article will address everything from the length of the content to the formatting of the content. 

By doing this, we can give you the ultimate workhorse content guide, showing you how to optimize YOUR content and drive those traffic figures all the way up.  

How did we choose prime workhorse content?

Not every piece of content can or will drive traffic- that is for sure! Some do, and some do it even very well.

We looked at a few criteria that determined if the content piece is an actual workhorse content.

To start with, we chose only websites that have a minimum of over 1000-2000 organic monthly visitors, and believe me; these criteria did most of the filtering already.

Next, we checked if there is a single content piece that stands out, a piece that drives a substantial amount of site traffic.

Criteria:

  1. How much a single piece of content drives (in %) of site traffic. We consider Workhorse content pieces to be over 25% oh the traffic source for the site.
  2. How many monthly site visitors does it bring? – We consider a true Workhorse content to bring over 700 monthly visitors.
  3. It had to be a blog post, tool, article, guide, something that is not a homepage, about page, product page, or similar.

What does great content have in common?

I guess this is what we all are interested in, and we have the answer. You can read the rest of the blog and see what companies we analyzed and what are the techniques and tactics each of the authors has used to rank their content

Or go directly to summary and overview to see the commonalities for all the workhorse content pieces we have listed.


1. Range

Team communication and productivity tool

Workhorse content example: Goals vs objectives and why you got it wrong

First, a differentiation is made between a goal and an objective. Then the article proceeds to discuss why this discrepancy is crucial to know for teamwork and team building.

Success behind the articles are hidden in that this article is very helpful to the reader. It clearly answers common questions in the industry and provides answers to the target audience is looking for.

Type of content: Article

Range blog post cover photo

Why does the content succeed?

Additionally, authors have recognized how the “Difference between” keyword. This is a very popular search term regardless of what industry you’re in.

The article is written in easy to read style with plenty of visual material ( diagrams, images, tables) and includes various formatting elements- bullet points, citations, and simple use of H2 tags.


Search engine and organic reach data for: Goals vs objectives and why you got it wrong.

  • Content length: 850 Words
  • The total amount of site traffic: 37%
  • Article organic traffic: 2400 monthly visitors
  • Captured keywords: 931 keywords
  • TOP Performing keyword: “objectives”
bets content piece traffic brake down

2. Jones

Real estate management solution

Workhorse content example: Review: Using Homewyse to Price Jobs

This content piece functions as a review and evaluation of an app. At the same time, the article includes a cost calculator for quoting projects. We all know that calculators are a commonly great idea if you want to drive traffic.

But what is more interesting is that the authors have tried to capitalize on the brand name as the main keyword for the article. And they have succeeded. Not only that, but this brand company is also relevant to their industry; the brand name has a huge monthly search volume and low keyword difficulty.

On top of that, the original site is not even working anymore, leaving their blog post as the preferred choice of the searchers

The article is targeted towards businesses entering the market who need help estimating competitive prices.

Type of Content: Review

homewysee hero image

Why does the content succeed?

It is logical that, before using a tool that could inform your decision on something, you would want to know if that tool was trustworthy.

Thus, this piece of content grasped the popularity of an up and coming price estimation tool (Homewyse), managing to capture that audience wanting to check out the tool before using it.

Search engine and organic reach data for: Review: Using Homewyse to Price Jobs

  • Content length: 1350 Words
  • The total amount of site traffic: 55%
  • Article organic traffic: 1160 monthly visitors
  • Captured keywords: 90 keywords
  • TOP Performing keyword: “homewyse”
55% of traffic to this site comes from one blog post

3. HandUp

Charity Organisation

Workhorse content example: What is the Actual Definition of Homeless?

The popularity of the article can be mostly correlated to the topic itself – the definition of a homeless person. The issue at hand is very searched.

The article has gained most of its organic traffic momentum from capturing two answer snippets.

Answer snippets are proven to be a great way to get on top of the search page. Even though the answer snippet provides a clear answer to the question, most of the users will still end up clicking and visiting the site.

Type of Content: Blog Post

handup hero image

Why does the content succeed?

The success of this post lies in the topic itself; it drives curiosity for the readers.

And the second success point is hidden in answer snippets- simple and straightforward an answer to a burning question will bump up your content in the search page.

Search engine and organic reach data for: What is the Actual Definition of Homeless?

  • Content length: 660 Words
  • The total amount of site traffic: 38%
  • Article organic traffic: 1100 monthly visitors
  • Captured keywords: 154 keywords
  • TOP Performing keyword: “is living in a hotel considered homeless”

capturing answer snippets

4. Kaleyra

Communication platform

Workhorse content example: Top 10 SMS Gateway Service Providers in India

The Listicle covers a detailed list of 10 different bulk SMS providers in India. This article is linked to businesses and ease of getting in contact with your customer. And SMS as the more efficient form than email considering opening rates in India.

The author has tapped in and covered a very burning question for its audience segment.

This article has gained great success in capturing multiple answer snippets. The article is constructed in a way that burning industry questions get answered in 2-3 sentences.

Type of Content: Listicle

hero image for kaylera

Why does the content succeed?

This blog post is an excellent example of a listicle. Listicles commonly rank for a variety of topic-related keywords. They catch attention from mentioned companies and captures answer snippets.

This article even, written with simple words, list out all the companies providing a particular service.

Listicle articles can be written without a robust copywriting background and still end up ranking very well.

Search engine and organic reach data for: Top 10 SMS Gateway Service Providers in India

  • Content length: 1100 Words
  • The total amount of site traffic: 47%
  • Article organic traffic: 1700 monthly visitors
  • Captured keywords: 282 keywords
  • TOP Performing keyword: “best bulk sms service provider in india”

answer snippets drive traffic

5. LearnMetrics

Information site about HVAC products.

Workhorse content example: How Many BTU Air Conditioner Do You Need?

This article alone brings in 24% of the site’s traffic, it is impressive considering that it was published just six months ago. Yet it monthly attracts over 5000 visitors and covers over 4800 keywords globally.

A key strength in this content is an integrated interactive tool – the air conditioner BTU calculator.

This means that visitors can find a precise answer to their question, not only through reading the blog post itself but immediately through using the calculator function (conveniently placed near the very top of the post.

Besides the calculator, the authors have done a great job providing diversified content in the blog post. The article includes a simple table, calculator, text, and bullet-point lists. Diversified content types give more interactivity to the blog as well as increases the time spent on site.

Type of Content: Blog post + Calculator

multiple air Conditioners

Why does the content succeed?

Calculators are proven to be proven a great way how to increase organic search traffic on site. They provide interactivity and precise answer to a user’s question.

Additionally, the author of the article has done an outstanding job researching related answer snippets and providing clear answers to them.

Search engine and organic reach data for: How Many BTU Air Conditioner Do You Need?

  • Content length: 1150 Words
  • The total amount of site traffic: 24%
  • Article organic traffic: 5830 monthly visitors
  • Captured keywords: 4844 keywords
  • TOP Performing keyword: “how many btu do i need for a 12×12 room”

calculators are great pieces of content

6. Hippo CMMS

Software company

Workhorse content example: What is Preventive Maintenance?

This lengthy blog post covers over 2900 words about a particular topic in their business niche. Longer posts give the author not only a chance to explain the problem in-depth but also a chance to include a variety of related keywords.

The article’s body outlines what preventive maintenance is. Goes on to provide a 6-step list when setting up your own preventive maintenance plan.

The set-up of this piece of content is flawless, with excellent readability in addition to skimmability. The use of bullet points and spacers makes the work coherent and well structured. Multiple visuals, graphs, video and distribution of CTA’s not only improve user experience in the article but also convert traffic into real leads.

Type of Content: Article

preventive maintenance

Why does the content succeed?

Content length allows explaining the subject in great detail. The article includes multiple media variations and captures many keywords.

All the captured keywords bring in decent amounts of traffic; even if some of the keywords start to lose rankings, there are bunch moire that will continue to drive new visitors to the site.

Search engine and organic reach data for: What is Preventive Maintenance?

  • Content length: 2900 Words
  • The total amount of site traffic: 43%
  • Article organic traffic: 1645 monthly visitors
  • Captured keywords: 1100 keywords
  • TOP Performing keyword: “maintenance.program”

ranking high for competitive keywords

7. MonkeyLearn

Ai and Machine learning Tool

Workhorse content example: Best Free Word Cloud Generators of 2020

This article manages to inform readers about what a word cloud is in addition to providing actual options for generators in the post. Their own word cloud generator tool is positioned at the very top of the blog post.

The article is written with simple, easy to read language allowing any visitor to quickly learn what a word cloud is and not get confused.

This article attracts both people who want to learn more about the topic and those who actually create word clouds daily. Allowing the Monkey to learn directly convert visitors.

Type of Content: Article + Free tool + Listicle

easy to use article hero image

Why does the content succeed?

We have to mention the site’s authority in space as one of the significant factors for the success of this article.

From keyword research, we can quickly notice that the Monkey learn article ranks on top for keywords that experience very frequent searches in very competitive space.

Search engine and organic reach data for: Best Free Word Cloud Generators of 2020

  • Content length: 1250 Words
  • The total amount of site traffic: 37%
  • Article organic traffic: 39000 monthly visitors
  • Captured keywords: 5309 keywords
  • TOP Performing keyword: “word cloud generator”
top positions for very competitive keywords

8. Presence

Student engagement platform

Workhorse content example: 60 Awesome Icebreakers for Orientation and Beyond

The article has been created as a list of 60 different ways to get to know people during orientation. The focus is on the student community.

The topic plays a large part as to why this piece draws so much traffic to the website. Besides, the layout – a list of 60 icebreakers with only short descriptions for each – makes it perfect for both those wanting actually to read about it, and those looking for quick inspiration.

The listicle has been written in an easy to read format, with dozens of visuals(gifs) and best practices of skimmability.

The listicle has been written in an easy to read format, with dozens of visuals(gifs) and best practices of skimmability. Authors have definitely noticed the power of listicles as most of their successful blog posts are listicles. They are easy to create yet these type of articles commonly captures a large amount of traffic.

Type of content: Listicle

beyond article image

Why does the content succeed?

This article is long, 4400 words, yet it is easy to read, and you get plenty of information regarding the best icebreaker games.

Search engine and organic reach data for: 60 Awesome Icebreakers for Orientation and Beyond

  • Content length: 4400 Words
  • The total amount of site traffic: 32%
  • Article organic traffic: 4100 monthly visitors
  • Captured keywords: 2600 keywords
  • TOP Performing keyword: “icebreakers for college students”
captures 2300  keywords

9. ScreenCloud

Software for screen sharing

Workhorse content example: A Beginner’s Guide to the Amazon Fire TV Stick

The article is an explanation of what the Amazon Fire TV Stick is. It also provides a list of different places where you can purchase one.

The Amazon Fire TV Stick has become such a popular piece of technology, so it is logical that many people are searching for instructions on how to use it.

This guide is perfect because of the enumerated bullet points, which means either one can skim over the basic bolded instruction or also choose to read the description underneath each number. The article gives a simple solution on how to use this product.

Type of Content: Guide

amazon fire tv content

Why does the content succeed?

Can it be more successful keyword penetration then the Screencloud has done with this article? Captured over 7700 keywords, with just 1450 word long post.

Authors have noticed and solve a problem that many are searching for, yet there is no content. Doing keyword research before writing an article has been a critical success factor for this article.

Search engine and organic reach data for: A Beginner’s Guide to the Amazon Fire TV Stick

  • Content length: 1450 Words
  • The total amount of site traffic: 34%
  • Article organic traffic: 11500 monthly visitors
  • Captured keywords: 7700 keywords
  • TOP Performing keyword: ” can you use firestick without amazon account “
34% sites traffic goes to one article

10.RTS

Waste management service

Workhorse content example: Food Waste in America in 2020 STATISTICS + FACTS

A guide created by RTS is explaining how food waste occurs in America and how to be part of the solution. Reducing food waste is approached both from an individual and business perspective

In this article, visuals are a powerful part of this piece of content, accounting for many of the popularity. Almost instantaneously, when you open the post, a bolded statistic in a bright red box pops up, overlaying an image. Thus, without even having read the text yet, the content has already informed the reader.

Type of Content: Guide

food waste in america 2020

Why does the content succeed?

This content’s success is determined by the ability to answer a burning question very precisely to many: How much food is wasted in US.

The content piece is simply worded, answers supported by statistics, and multiple visuals. All that has allowed it to be google algorithms chosen featured answer snippet.

We should mention that a strong backlink presence for this particular article has definitely credited some authoritativeness for the article itself.



Search engine and organic reach data for: Food Waste in America in 2020 STATISTICS + FACTS

  • Content length: 1800 Words
  • The total amount of site traffic: 55%
  • Article organic traffic: 3077 monthly visitors
  • Captured keywords: 1700 keywords
  • TOP Performing keyword: ” How much food is wasted in us “
highlighted answer snippets

11.BrandMentions

Web and Social listening tool

Workhorse content example: How to Track Hashtags?

The authors have done remarkable work, making sure this page will rank well for relevant keywords to their core business.

The post covers an explanation of how the hashtag tracking works, its necessity, and main business functions for it. The article includes a list of different tools to track hashtags. The post itself also contains an actual hashtag tracker engine for functional purposes.

As with some of the other pieces discussed, the inclusion of a functional tool that readers can actually use really boosts the content. At the very top of the article is a hashtag tracking tool that anyone can use, and following this is the actual text about what it means, how to use it, and how it can be beneficial to use. Having interactive elements in a blog post is crucial in boosting popularity and, therefore, traffic.

Type of Content: Tool + Article

hashtag tracker tool

Why does the content succeed?

The article includes multiple of the best SEO practices. Authors have noticed a clear need and high search frequency for topics closely related to their core business and provided a fundamental tool for it.

The article contents clearly answer relevant questions and provide information about the subject.

The main keyword:,, hashtag tracker” has been mentioned 16 times in total across the h1 tag, h2 tag, URL, and across the body.

Search engine and organic reach data for: How to Track Hashtags?

  • Content length: 1100 Words
  • The total amount of site traffic: 45 %
  • Article organic traffic: 2300 monthly visitors
  • Captured keywords: 1440 keywords
  • TOP Performing keyword: ” hashtag tracker “
generates sites 45% of traffic

12.EfficientIP

Software solution

Workhorse content example: What is DHCP? Dynamic Host Configuration Protocol

The article features a breakdown of Dynamic Host Configuration Protocol, explaining everything from configuration data to usage scenarios.

The clear use of bolded headers makes this piece of content very skimmable and easy to consume for readers. In addition to this, the meta description for this content is very strong: it is short, answers the question in one sentence, and is much more concise than competitor websites on the topic.

Type of Content: Article

what is DHCP main image

Why does the content succeed?

User experience- Article in a concise and precise way to answers the main question.

Mentioning 35 times your main keyword in just 750 words long article might seem like overkill or a keyword stuffing.

But it seems that it is not the case for this article, as EfficientIP authors have managed to rank their site in the top 3 positions for a keyword that is frequently searched.

Search engine and organic reach data for: What is DHCP? Dynamic Host Configuration Protocol

  • Content length: 750 Words
  • The total amount of site traffic: 82 %
  • Article organic traffic: 19200 monthly visitors
  • Captured keywords: 1375 keywords
  • TOP Performing keyword: ” dhcp “
impressive 82% of traffic comes to single content piece

13.Unbabel

Language Platform

Workhorse content example: Japanese, Finnish or Chinese? The 10 Hardest Languages for English Speakers to Learn?

This piece of content is a list of the ten most challenging languages for an English speaker to pick up. Each one has a description of the main hardships and challenges to learn it and use it.

Undoubtedly, this article’s visual set-up makes the piece not only easy to read but also enjoyable. With a mix of (not too many) pictures, videos, and memes breaking the text apart, this list of the ten hardest languages is intelligible.

The fact that it’s a listicle also helps drive traffic, as listing items makes content a lot more digestible – it is very conducive to user experience.

Type of Content: Listicle

most difficult languages

Why does the content succeed?

This article has been around for a very long time ( almost five years. ) In its core; the article answers a straightforward yet so common question that a wide range of people is seeking an answer to.

The simple answer allows the site owners to capitalize on multiple answer snippets and drive colossal traffic to their site.

Search engine and organic reach data for: Japanese, Finnish or Chinese? The 10 Hardest Languages for English Speakers to Learn?

  • Content length: 1100 Words
  • The total amount of site traffic: 45%
  • Article organic traffic: 14897 monthly visitors
  • Captured keywords: 1087 keywords
  • TOP Performing keyword: ” hardest language to learn “
45 % of sites traffic with over 1000 keywords

14.Adverity

Marketing data analytics platform

Workhorse content example: What is Data-Driven Marketing? How to Use Smart Data to Deliver a Higher Marketing ROI

Adverity provides an extensive definition of data-driven marketing, followed by its benefits that it can bring. There is also a detailed discussion of challenges with data in general when it comes to marketing, in addition to a mini-guide on how to actually create your own data-driven marketing strategy.

The use of infographics here stands out more than anything else. Infographics are great to use in pieces of content because they inform readers instantaneously, and, if done well, they can promote your brand and image.

Type of Content: Article

what is data driven marketing

Why does the content succeed?

The article ranks for various marketing related terms closely related to the subject, allowing to attract specific interest groups. The biggest success for this article lies in capturing answer snippets.

Search engine and organic reach data for: What is Data-Driven Marketing? How to Use Smart Data to Deliver a Higher Marketing ROI

  • Content length: 2350 Words
  • The total amount of site traffic: 35 %
  • Article organic traffic: 765 monthly visitors
  • Captured keywords: 348 keywords
  • TOP Performing keyword: ” Data driven marketing “
snippet overview is the key success measure

15.Embed Social

Marketing Tool

Workhorse content example: How to Embed Instagram Feed on Your Website for Free

This article and guide combination is a 4-step instruction on how to embed an Instagram feed onto your own website. Additionallyguide provides instructions on how to do the same but on platforms other than your website.

This article is a great example of anchor linking. Oftentimes, when it comes to more complex topics and, thus, longer pieces of content, the amount of text can become overwhelming. Using anchor linking helps because it allows readers to immediately jump to the most relevant sections on the same page.

Type of Content: Article

how to embed insta feed - answer to burning question

Why does the content succeed?

The SEO person at embed social has done a great job with researching keywords before writing the article.

This content piece ranks for multiple low difficulty keywords.

This enables the site with lower authority to grab keywords relevant to their product yet are commonly searched by the audience and not content-wise covered by competitors.

Search engine and organic reach data for: How to Embed Instagram Feed on Your Website for Free

  • Content length: 1900 Words
  • The total amount of site traffic: 26%
  • Article organic traffic: 6271 monthly visitors
  • Captured keywords: 708 keywords
  • TOP Performing keyword: ” embed instagram feed “
content captures bunch of the answer snippets

16.Jobsoid

Software solution

Workhorse content example: Recruitment Process: From Sourcing to Onboarding and Everything in Between

A compilation of information navigating on everything from phases of the recruitment process to different tools and apps to help in each of these stages of recruitment and employment.

This piece is incredibly information-dense but split by different sections, bullet points, tables, cross-comparisons, etc. Thus, all of this information is categorized in a very refined manner that’s understandable for readers.

Type of Content: Article

Job soid content example

Why does the content succeed?


This is a great example where a very long post works in your favor.

Not only that, but it also has a chance to capture an enormous amount of keywords. It also indicates the authoritativeness and depth of research about the subject.

On top of that, the publisher has succeeded with nearly 100 referring domains for this article, which is four times more than the next best-mentioned article from their site.

Search engine and organic reach data for: Recruitment Process: From Sourcing to Onboarding and Everything in Between

  • Content length: 3850 Words
  • The total amount of site traffic: 63 %
  • Article organic traffic: 4700 monthly visitors
  • Captured keywords:2206 keywords
  • TOP Performing keyword: ” recruitment process “
63% of traffic goes to one article

17.Perion

Marketing Tech Tool

Workhorse content example: 8 Types of Online Advertising You Need to Know

This content piece is an essential list of eight different digital advertising types, with a small description for each.

As aforementioned, listicles are great for driving traffic because of its ability to segment pieces of information for the reader smoothly. Besides, this topic is a trendy one, which makes the content even stronger – online advertising, as shown by the keywords from this listicle, is the overarching popular topic.

This article is a great example that sometimes you do not need to write the most extended piece in the world to capture a large number of keywords. Just with 900 Article ranks for various smaller- yet related and traffic-driving keywords.

Type of Content: Listicle

hero image

Why does the content succeed?

The article ranks in very high search positions for multiple low search volume keywords.

Capturing longtail keywords that are relatively specific not only increases your chances to rank in top positions for them but also brings users that are highly interested in a solution for a particular problem.

Search engine and organic reach data for: 8 Types of Online Advertising You Need to Know

  • Content length: 900 Words
  • The total amount of site traffic: 43%
  • Article organic traffic: 1130 monthly visitors
  • Captured keywords:1240 keywords
  • TOP Performing keyword: ” Onlineadverts “
statistics for contetn

18.Scanova

QR code tool

Workhorse content example: WhatsApp Web QR Code: How to start using WhatsApp Web

The author has written a lengthy piece explaining how to use WhatsApp on the PC, with steps and photographic examples. There is also a discussion on privacy, safety settings, and additional features.

WhatsApp Web was launched in January of 2015, and this article was published just a couple of months later. Undoubtedly, there were countless searches on how to use this platform, and, thus, this article managed to capture an incredibly broad audience of people.

Furthermore, using screenshots to guide people through each step is a functional element that probably gave this article an edge over other instructions.

Type of Content: Article

content example

Why does the content succeed?

The article authors created a blog post for a newly launched feature for WhatsApp.

This allowed them to be amongst the first ones to tangle problems and offer clear explanations to them.

Over time the article has gained over 100 backlinks and has become an authoritative source for publishers’ local audiences.

Search engine and organic reach data for:

  • Content length: 1450 Words
  • The total amount of site traffic: 43 %
  • Article organic traffic: 10000 monthly visitors
  • Captured keywords: 14683 keywords
  • TOP Performing keyword: ” Whatsapp web// “
content that captures answer snippets

19.Shopkick

Shopping

Workhorse content example: Three Ways Shopkick Can Replace Walmart Savings Catcher

The article covers simple steps described to save money by using the platform ‘Shopkick’ and directly comparing it to its main rival.

This article has capitalized on a larger competitor related keyword- Saving catcher. The author has noticed considerable interest created by their reputable rival and created an alternative article outlining their solution’s benefits.

The content piece stands out not only with the fact that it brings a tremendous amount of traffic to the site but even more that this traffic potentially comes from their direct competitors.

Type of Content: Blog Post

feature image for good content piece

Why does the content succeed?

Content pieces success lies in capturing multiple easy to rank keywords with large search volume. 

With recent Google algorithm updates, it is essential to note that search pages feature one listing per domain. 

If your site is competing with a larger, more reputable publisher, you will still have a chance to rank on the first page due to the google diversity update.

Search engine and organic reach data for: Three Ways Shopkick Can Replace Walmart Savings Catcher

  • Content length: 750 Words
  • The total amount of site traffic: 37 %
  • Article organic traffic: 12200 monthly visitors
  • Captured keywords: 606 keywords
  • TOP Performing keyword: ” savings catcher “

12000 visitors to one content piece

20.JustReachOut

PR tool

Workhorse content example: How to Write a Press Release in 7 Easy Steps (2020 Update)

A lengthy content piece that provides the relevancy of press releases. It also explains different types of them, how to write one, examples of them, and even a free template for one.

Providing an incentive or reward of some form for readers in exchange for their engagement with your content often works really well. In this case, the author offers a free press release template at the end, likely to drive a lot of the traffic to this website.

Essentially article/guide is very well and professionally written that has resulted in over 140 links from reputable publishers mentioning it.

Type of Content: Guide

content example image

Why does the content succeed?

This article is an excellent example of how quality and quantity did right can create extremely relevant content that readers cannot only recognize but also by google algorithms.

Even though the article was written a long time ago, the author has been keeping on updating the post with the newest and most relevant information.

Search engine and organic reach data for: How to Write a Press Release in 7 Easy Steps (2020 Update)

  • Content length: 3200 Words
  • The total amount of site traffic: 74 %
  • Article organic traffic: 16000 monthly visitors
  • Captured keywords: 3900 keywords
  • TOP Performing keyword: ” press release “
74% of sites content traffic goes to on post

21.ArchitectureQuote

Software solution for Architect lead generation

Workhorse content example: 100 Best Architecture Firms in the World [2020 Update]

ArchietctureQute ahs come up with a comprehensive list of the top 100 architecture firms in the world. Each mention includes leadership positions and contacts for each mentioned.

This listicle’s specificity level goes into making sure even to include the contact points for each architecture firm.

Though a long piece of content, each snippet for the individual architecture firms are comprehensive and skimmable.

Type of Content: Listicle

100 best architecture firms

Why does the content succeed?

The SEO manager of ArchitectureQuote has done proper research and discovered an easy to rank keyword with yet high search volume.

This technique always works if you can produce high-quality content for a particular subject.

The author site of this blog post is gaining rankings in SERP for all of the mentioned architecture firms.

Search engine and organic reach data for: 100 Best Architecture Firms in the World [2020 Update]

  • Content length: 12500 Words
  • The total amount of site traffic: 66%
  • Article organic traffic: 3578 monthly visitors
  • Captured keywords: 2300 keywords
  • TOP Performing keyword: ” Architecture firms”
majority of traffic go to one content

22.MarcomCentral

Marketing Tool

Workhorse content example: What Does Brand Management Mean?

In this blog, the post author goes over a brief explanation of what brand management is, including an explanatory video clip.

As a simple question/definition article, this content manages to summarise the concept of brand management in a succinct way – in enough detail to learn more than the basics, but not so much that the definition becomes overwhelmingly technical. Furthermore, the most basic definition of brand management is perfectly placed in the meta description.

Type of Content: Blog Post

what is brand management

Why does the content succeed?

This blog post has a clear perspective, and it covers a defined problem.

We have seen multiple examples were short articles capture keywords and drive traffic, and this is a great example of it.

Search engine and organic reach data for: What Does Brand Management Mean?

  • Content length: 600 Words
  • The total amount of site traffic: 36%
  • Article organic traffic: 1080 monthly visitors
  • Captured keywords: 304 keywords
  • TOP Performing keyword: ” brand managment “
36% sites traffic go to one page one content

23.Brid.TV

Video Advertising

Workhorse content example: 7 Best Alternatives to YouTube Video Monetization

This article lists three steps to consider before replacing Youtube monetization with another platform or strategy. This is followed by a list of seven alternatives to Youtube monetization.

As exemplified by the top three keywords for this article (“youtube monetization besides adsense”, “where to monetize videos”, and “youtube alternatives for creators”), this content manages to capture quite a niche audience, looking for something fairly specific.

Type of Content: Listicle + Guide

YouTube monetisation alternatives

Why does the content succeed?

For an article that has been around just six months, it has enormous potential. It is already effectively capturing multiple top SERP positions and a total of over 3000 keywords listed for this article.

What indicate or future traffic growth potential.

Besides, the article capitalize on easy to rank – very specific keywords,

Search engine and organic reach data for: 7 Best Alternatives to YouTube Video Monetization

  • Content length: 2200 Words
  • The total amount of site traffic: 35%
  • Article organic traffic: 807 monthly visitors
  • Captured keywords: 3906 keywords
  • TOP Performing keyword: ” youtube monetization besides adsense”
monthly 800 visitors to one content

24.Allbound

Marketing Tool

Workhorse content example: Successful Strategic Alliances: 5 Examples of Companies Doing It Right.

The blog post is a short piece of content that lists five, sometimes unexpected, business alliances that turned out successfully and why. There is an emphasis on how the companies that formed alliances didn’t necessarily seem to have much in common initially but created a successful pairing nonetheless.

“Strategic alliance” is the absolute top keyword here, and this piece of content has probably done so well because this keyword is sprinkled in very generously throughout the piece – despite the piece being fairly short.

Type of Content: Blog Post

allbound image

Why does the content succeed?

This article capitalizes on keywords related to,, Examples,,

Providing clear answers and examples has allowed this blog pice to capture several answer snippets!

Answer snippets are continually proven to grab most of the SERP’s top results.

Search engine and organic reach data for: Successful Strategic Alliances: 5 Examples of Companies Doing It Right.

  • Content length: 850 Words
  • The total amount of site traffic: 62%
  • Article organic traffic: 1220 monthly visitors
  • Captured keywords: 352 keywords
  • TOP Performing keyword: ” examples of strategic alliances “
62 % Site traffic content

25.Apruve

B2B automation tool

Workhorse content example: E Commerce advantages and disadvantages

A blog post is constructed as a list of eight advantages and eight disadvantages of e-commerce, with a little explanation for each.

There is a really strong use of headers and enumeration in this piece, resulting in skimmable information. The topic itself is also a very popular one, which would also contribute to the high percentage of traffic.

Type of Content: Blog Post

E- commerce advantage

Why does the content succeed?

Article taps into an interesting subject itself. Together with keyword research, it has grasped an opportunity of ranking for relevant but” easy keywords.”

Simplicity, straightforward answer to a burning question and low keyword difficulty is the key success measure for this article.

Search engine and organic reach data for: E Commerce advantages and disadvantages

  • Content length: 850 Words
  • The total amount of site traffic: 33%
  • Article organic traffic: 3680 monthly visitors
  • Captured keywords: 562 keywords
  • TOP Performing keyword: ” brand management “
over 3600 visitors to one content piece

26.Freshrelevance

Tech Tool

Workhorse content example: Ecommerce web traffic for Black Friday this year, 2015

The article’s main focus is two graphs that depict the level of e-commerce web traffic for Balck Friday, in contrast to the rest of the year – the two other highlights being Thanksgiving Thursday and Cyber Monday.

The graphs are the dominant aspect of this piece of content and are probably the reason for its success. Striking visuals show the peaks of e-commerce on Black Friday, answer the question of “what happened on Black Friday” without even having to read any text.

Type of Content: Blog Post

Why does this content succeed

Why does the content succeed?

This article is a rare example where a 300-word blog post manages to create huge traffic to the site.

This has happened due to the blog post being around for nearly five years, combined with site authority and low keyword difficulty presented for the main keywords.

Search engine and organic reach data for Ecommerce web traffic for Black Friday this year, 2015

  • Content length: 300 Words
  • The total amount of site traffic: 33%
  • Article organic traffic: 830 monthly visitors
  • Captured keywords: 103 keywords
  • TOP Performing keyword: ” Black Friday 2015 “
33% traffic to one content piece

27.Metrilo

eCommerce Marketing

Workhorse content example: Trending Ecommerce Niche Products That Are Killing It [2020 Update].

The article starts with an introduction explaining why eCommerce and niche products work so well together. This is followed by a list of 17 niche products that are benefiting from eCommerce.

Over 2200 word long content piece author has given a chance to show and explain critical components of eCommerce niche products.

Type of Content: Trends + Listicle

Ecommerce marketing

Why does the content succeed?

Writing and ranking for trend related topics can be challenging as there always is a relatively big competition.

Metrilo articles success is hidden in the 66 referring domains they have gathered, almost all being with relevant or keywords match anchor text.

It is 2200 word long work. Their content piece has managed to capture over 1700 keywords. Keeping on optimizing the post and organic traffic will continue to come.

Search engine and organic reach data for Successful Strategic Alliances: 5 Examples of Companies Doing It Right.

  • Content length: 2200 Words
  • The total amount of site traffic: 70%
  • Article organic traffic: 2400 monthly visitors
  • Captured keywords: 1700 keywords
  • TOP Performing keyword: ” what products are in high demand right now “
sites traffic goes to one content piece


28.Namogoo

eCommerce Marketing

Workhorse content example: Top 10 eCommerce Shipping Software Solutions for 2019

A list and detailed explanation for ten best eCommerce shipping platforms to use in 2019. This is finished with a conclusion describing the future of eCommerce.

The article doesn’t just list the ten sites, but also provides explanations for each, in addition to providing the logos for each platform – this makes the content more visual and easily skimmable.

LSI keywords are also used generously throughout – as shown by the Ahrefs screenshots; the keywords include “eCommerce shipping solutions.” This keyword is used in the article, in addition to the related terms “eCommerce platforms,” and “eCommerce shipping,” “eCommerce shipping software,” etc.

Type of Content: Trends + Listicle

workhorse content example

Why does the content succeed?

This is another example of how important it is to optimize your written content for google answer snippets.

Providing a simple and straightforward answer to industry questions has been a key to these companies’ organic traffic success.

Search engine and organic reach data for Top 10 eCommerce Shipping Software Solutions for 2019

  • Content length: 1800 Words
  • The total amount of site traffic: 27%
  • Article organic traffic: 981 monthly visitors
  • Captured keywords: 553 keywords
  • TOP Performing keyword: ” ecommerce shipping solutions “
content that works very well

29.Reflektion

Ecommerce Marketing

Workhorse content example: Merchandising Types and Examples

First, a definition of merchandising is given. This is followed by five different types of merchandising, each given a lengthy explanation plus examples. There are also descriptions of other merchandising techniques.

Length is probably a factor that makes this piece so successful. It is an incredibly information-dense piece of text, whilst also being able to maintain comprehensibility. The comprehensibility is partly due to the use of frequent images to section the content.

Type of Content: Blog Post

merchandising article

Why does the content succeed?

Ranking in top positions for ”easy” to rank keywords covering answer snippets is one of the main success points.

We also have to mention that lengthy content gave an opportunity for capturing a wide range of keywords – over 2000.

Search engine and organic reach data for: Merchandising Types and Examples

  • Content length: 2850 Words
  • The total amount of site traffic: 59%
  • Article organic traffic: 1558 monthly visitors
  • Captured keywords: 2199 keywords
  • TOP Performing keyword: ” what are the types of merchandise “
well performing content pice statistics

30.Klint Marketing

Digital marketing agency

Workhorse content example: How to Upload Edited TikTok Videos from PC to TikTok [2020 Update]

This content piece is a comprehensive guide on how to upload videos onto TikTok from a PC. Five methods are listed, and for each screenshot and visual instructions are given, in addition to written instructions and explanations.

An essential feature of this piece of content is the screenshots used to guide readers step by step for each method mentioned. This makes the piece incredibly easy to follow and mimic oneself.

Type of Content: Blog Post + Guide

How to upload tiktok videos

Why does the content succeed?

Klint marketing regularly covers topics related to digital marketing that rank well.

This article’s success is deemed to answering an essential question with a step by step guide and including all relevant ( and easy to rank ) keywords.

Search engine and organic reach data for How to Upload Edited TikTok Videos from PC to TikTok [2020 Update]

  • Content length: 2050 Words
  • The total amount of site traffic: 46%
  • Article organic traffic: 598 monthly visitors
  • Captured keywords: 3054 keywords
  • TOP Performing keyword: ” upload videos to tiktok from computer “
great tiktok content

31.ChannelApe

Ecommerce Marketing

Workhorse content example: A list of top 200 Footwear Brands, with descriptions and links to each.

The ChannelApe has made a list of the top 200 Footwear Brands, with descriptions and links to each.

The content is so successful due to the sheer volume of brands listed, and each brand has a screenshot that allows readers to associate the brand to an image.

Type of Content: Listicle

great content example

Why does the content succeed?

Once again, listicle proves it has the power to capture a huge amount of keywords and bring up ranking for answer snippets.

This article is compelling as it taps into 200 different shoe brands and keywords mainly related to their brand names.

Search engine and organic reach data for: A list of top 200 Footwear Brands, with descriptions and links to each.

  • Content length: 5800 Words
  • The total amount of site traffic: 79%
  • Article organic traffic: 4800 monthly visitors
  • Captured keywords: 4600 keywords
  • TOP Performing keyword: ” shoe brand “
79% to one content piece

32.nchannel

Ecommerce

Workhorse content example: Top 11 Other Sites Like eBay: eBay Selling Alternatives 2019

The Company has come up with a list of eleven competing sites to eBay, each of which has a description provided.

Skimmability is a key strength to this article, allowing readers to either copy/paste the eBay alternatives into their search engines, read up on each one and make a more informed decision about the best choice.

Type of Content: Listicle

blog post that works

Why does the content succeed?

Recognizing topics that are in high demand and related to your industry is always a plus.


This article has managed to generate 146+ backlinks over a period of one year. IF you think about it is impressive – accounting for a new backlink every second day.


And google algorithm still sees backlinks as a strong validator for content to be valuable -therefore, needed to be shown to broader audience.

Search engine and organic reach data for: Top 11 Other Sites Like eBay: eBay Selling Alternatives 2019

  • Content length: 1800 Words
  • The total amount of site traffic: 54%
  • Article organic traffic: 16000 monthly visitors
  • Captured keywords: 7355 keywords
  • TOP Performing keyword: ” sites like ebay “
over half of the traffic go to one content piece

33.Bloomfire

Sales Automation and Intelligence

Workhorse content example: Implicit, Tacit, or Explicit: All Knowledge Is Valuable

This blog post talks about: Definitions of and differentiation between implicit, tactic, and explicit knowledge.

Not only are there substantial definitions of each type of knowledge within the piece of content, but there are also one-liner definition summaries at the very start. This allows the reader to either read through the lengthier explanations or digest the very brief summaries.

Type of Content: Blog Post

Workhorse content example

Why does the content succeed?

Finding and ranking for keywords and topics with relatively high searchability and low competition has been a go-to formula for many publishers.

Commonly that results in writing about niched topics and covering more long-tail keywords.

It is slow, but over time, it builds site authority and increases overall organic traffic.

Search engine and organic reach data for: Implicit, Tacit, or Explicit: All Knowledge Is Valuable

  • Content length: 950 Words
  • The total amount of site traffic: 27%
  • Article organic traffic: 1922 monthly visitors
  • Captured keywords: 1100 keywords
  • TOP Performing keyword: ” tacit and explicit knowledge “
good performing content

Great content drives traffic


After you have been trough or article there are no more questions – content drives traffic. Now is your turn to get the best knowledge in action and create the content piece that will boost your site’s organic reach.

Start with a written long-form pillar piece of content. This type of content gives you multiple opportunities to snack it up in smaller chunks and distribute it across multiple platforms.

Additionally, you can make it into a visual file or files – like images, brochures, infographics, etc. Infographics are great to use in pieces of content.

Let us know what type of article you are going to create.

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