graphic with marketing icons connected to each other. In the background is a blurred figure of a man. Text overlaid: "The Best Data Analytics Tools"

The Complete List: 32 of the Most Effective Data Analysis Tools

Written By Petra Ilic
September 8, 2021

Data analysis tools have enabled businesses to access more information on their performance than at any other point in history. 

Which is great. 

But also a pain. 

There’s almost too much choice

In this post, we’ll run you through the 32 most effective data analysis tools, highlighting:

  • The best features of each tool
  • Who each tool is great for
  • The pricing models for the data analysis software we selected

 Let’s get started. 





The 32 Most Effective Data Analysis Tools

Many data analysis tools offer free trials or even free versions. It’s definitely worth checking these out before you commit to a purchase so you can be sure that the tool suits your needs. There’s plenty of different tools that will easily fit into to your existing tech stack. This list is organized alphabetically rather than by any ranking system.

1 – Alteryx

Logo of Alteryx, who produce data analysis tools. White text on black background.

Best for: Implementing predictive analysis, data mining, and prescriptive analytics at scale, Ad Hoc Analysis, Automatic Scheduled Reporting, Highly Customizable Dashboard, Location Intelligence, 200+ partners and integrations

Payment Plans:

  • Free trial: 4 days access
  • Intelligence Suite: costs $2780/year per user.
  • Alteryx Designer: costs $6260/year

Free Trial: YES

Review Score: 4.7/ 5

Alteryx provides business intelligence and a selection of quantitative and qualitative data analysis tools to small and medium-sized businesses. 

It’s an agile analytics solution designed for laptop and desktop computers with business executives in mind.

Screenshot of Alteryx dashboard

2 – AnalyzeData

Analyzedata data analysis software logo. Black and navy text with green and navy logo on white background.

Best for: Real time insights, low investment needed, Understandable and actionable, GDPR compliant, Possibility to set up in under an hour, Self-service Data preparation, Data discovery, Dashboards.

Payment Plans:

Free Trial: YES

Review Score: 4/ 5

AnalyzeData is a young company founded at the Eindhoven University of Technology. They employ cutting-edge academic technology, including award-winning technologies created by team members to produce their suite of data analysis tools

Their innovations have received multiple awards and contributed to prestigious cyber-security communities. Additionally, the platform does not require a data scientist to use.

The use cases for the platform range from telecom fraud, healthcare, and manufacturing systems.

Photo of computer screen, depicting what the analyze data dashboard might look like.

3 – BirdAnalytics

Logo for Bird Analytics, who provide data analysis tools. White text and blue bird image on black background

Best for: Ad Hoc reporting, Collaboration technologies, Data blending, Dashboard, Data Discovery, connectors, and blending, Chatbot.

Payment Plans: To schedule a demo or receive a quote, contact the BirdAnalytics team.

Free Trial: YES

Review Score: 4/ 5

BIRD Analytics is a cutting-edge data analytics platform that provides businesses with simple and quick access to real-time analytics and secondary data analysis. 

In order to generate insights, the platform employs agile Business Intelligence and AI/ML models. 

BIRD Analytics also includes a flexible, built-in enterprise data center, which eliminates the need for a conventional data warehouse.

Screenshot of Bird Analytics dashboard. Black background with blue and green icons.

 


4 – Board

Board data analysis software logo. Dark blue and light blue text on white background.

Best for: Granular Security, Server Clustering, Corporate Performance Management, Business Analytics, and BI, All in a single interface

Payment Plans: Contact Board to schedule a free demo and get a quote. 

Free Trial: YES

Review Score: 4.5/ 5

Board is Business Intelligence and data analysis software designed for decision-making. It blends business intelligence and organizational success management functions with a wide range of data analysis tools. It is intended to provide both business intelligence and business analytics in one package.

Board dashboard examples superimposed over silver laptop on white background.

5 – Datahunter

Datahunter logo - black text with blue logo on white background.

Best for: Automated Data Discovery developed over a decade, Deep Data Scan, Extract Data Clusters, Cloud Migration, Data Visualization, Deep Learning and Dashboard

Payment Plans: To obtain a quote, contact the Datahunter sales team

Free Trial: YES

Review Score: 4.3/ 5

Datahunter analyzes every data source quickly and reliably using machine learning algorithms. 

Datahunter’s selection of data analysis tools offer a wide a varied range of features. 

Learn more about privacy enforcement, cloud migration preparation, data cleansing, and AI readiness by gaining deeper perspectives and uncovering previously unknown threats.


6 – DataScouts

DataScouts logo - black and green text on white background

Best for: Ad Hoc reporting, Alerts/Notification, Annotations, Benchmarking, Easy data upload, Automatic cleaning, AI-enabled suggestions

Payment Plans:

  • Stakeholder Mapping: costs €349 ($412) per month
  • Collective Intelligence: costs €639 ($755) per month.
  • Competitive Intelligence: costs €989 ($1169) per month.

Free Trial: YES

Review Score: 5/ 5

DataScouts is an Intelligence platform that makes it simple to map stakeholders, investigate industry dynamics, and identify opportunities via quantitative and qualitative data analysis

You can explore a fast changing and unpredictable market environment. Utilize data to generate specific business scenarios and competitive intelligence.

Laptop depicting DataScouts suite of data analysis tools

7 – DigDash

DigDash logo - gray and orange text on white background with gray and orange square logo

Best for: Ad hoc reporting, Data integration, Data visualization, Drag & drop feature, Agile and easy to use software, Powerful infographics and explanatory texts

Payment Plans: Contact DigDash for pricing information. You are also able to book a free demo.

Free Trial: YES

Review Score: 4.1/ 5

DigDash is a French software platform that produces dashboards and data analysis tools for data visualization and analytics. 

The platform assists customers in better managing their firms, exploring their data, and communicating it effectively.

Their website focuses on uses of their software in the the public sector, retail, banking & insurance, and transport. 

Screenshot of digdash's data analysis software, featuring graphs, pie charts and a map of france.

8 – Domo

Domo logo, white text on pale blue background.

Best for:Data integration, BI and analytics, Intelligent apps, Embedded & extended analytics, Security & governance, Over 1000+ pre-built cloud connectors

Payment Plans: Contact Domo’s sales team to schedule a 14-day free trial or obtain pricing information. 

Free Trial: YES

Review Score: 4.3/ 5

Domo is a digital business intelligence platform that integrates with today’s technology. 

Their selection of data analysis tools allows you to visualize complex data and create actionable insights. 

Domo’s marketing focuses on the ease of creating a modern business that is data-driven, and maximizes internal data use.

Two cell phones depicting Domo's data analysis tools in action. Graphs, charts and figures.

9 – GoodData

GoodData's logo - Black text below gray and black G icon on white background

Best for: Self-service for non-technical users, Real time analysis, Drag and drop metrics and filters, Super customizable interface, User friendly

Payment Plans:

Free Trial: YES

Review Score: 4/ 5

GoodData is a powerful, cost-effective, and completely customizable platform. 

Simple to handle and scale, it enables you to generate insights, reports, and a variety of dashboards. 

GoodData pride themselves on the ability to facilitate you in creating comprehensive dashboards and reports by providing quantitative and qualitative data analysis from a wide range of sources. 

GoodData dashboard example. A selection of data analysis tools graphs, and charts.

10 – Gravwell

Gravwell's purple and red logo to the left of Gravwell text in black, purple and red.

Best for: Cyber security, Unlimited Data Ingestion and data retention, Unlimited Ingester Endpoints, Automated operations, Data replication that helps you make sure your data stays safe and never gets lost, Scalability, Live Dashboards

Payment Plans:

  • Free Edition: up to 2GB
  • Pro Edition: costs $500/month
  • Enterprise Edition starts at $24,000 a year.
  • Enterprise Extended: costs $48,000 per year.

Free Trial: YES

Review Score: 3.9/ 5

Gravwell is adaptable full-stack data analysis software. The company offers analytics capabilities to people who need more than just text log searching.

They were created in the Internet of Things era and focus on the need for modern data insights and quantitative and qualitative data analysis for cybersecurity, business analytics, and more. 

They serve a diverse set of consumers across a wide range of industries. 

Gravwell dashboard example. A selection of data analysis tools graphs, and charts.

11 – Holistics

Holistics' green and navy logo next to text reading holistics.

Best for: Self-service BI, Embedded analytics, Data Modeling, Data delivery

Payment Plans:

  • Entry version: costs $100/month
  • Standard: costs $250/month
  • Professional: costs $500/month
  • Finally, pricing for an Enterprise version for large businesses is available on request. 

Free Trial: YES

Review Score: 4.6/ 5

Holistics is data modeling and self-service business intelligence and data analysis software

Users don’t need to be able to write SQL code to use the software, and it’s designed to work without the assistance of a data scientist or IT expert. 

Screenshot of holistics dashboard

12 – Hyper Anna

Hyper anna logo: navy and red logo to the left of navy hyper anna text on white background.

Best for: Intelligent insights and integration with the systems you already use, The ability to automate repetitive tasks, Business Intelligence and self-service data prep, Collaborative software for remote or in-person teams, Streamlined data consumption

Payment Plans: Contact HyperAnna’s sales team for a quote. 

Free Trial: YES

Review Score: 4.8/ 5

Hyper Anna is an award-winning AI-powered analytics tool. Clients include Microsoft, IAG, and Westpac. 

Hyper Anna’s platform synthesises millions of data points in seconds to present primary and secondary data analysis insights and is useful to a wide range of industries. 

Graphic of hyper anna features on purple background.

13 – ibi

Navy ibi information builders text on gray background.

Best for: Ad hoc reporting, Dashboards, Drag & drop, Financial reporting, Forecasting, Data import/export

Payment Plans: Contact the sales team to receive a personalized offer

Free Trial: YES

Review Score: 4.5/ 5

Features

ibi is a data analytics platform produced by American software company TIBCO. 

The tool focuses on the importance of streamlining complicated data via a cloud-based platform. 

Ibi dashboard example. A selection of data analysis tools graphs, and charts.

14 – Intact Analytics

Intact's logo: black and green text on white background with underscores between each letter.

Best for: Analyze 100% of your audits instead of random samples, Smart dashboards, Anomaly Detection, Risk-based planning

Payment Plans: Pricing information for Intact and a demo is available on request

Free Trial: YES

Review Score: 4.7/ 5

Intact Analytics is an audit analysis platform that uses artificial intelligence (AI) and primary and secondary data analysis to identify anomalies. It then makes recommendations as to how to develop your data reading strategy. 

This enables users to make educated decisions based on 100% analyzed data.

Intact dashboard example. A selection of data analysis tools graphs, and charts.

15 – JMP Statistical Software

JMP logo, black text on white background framed with navy square

Best for: Data acquisition and cleanup, Data visualization, Basic Data analysis, Sharing results, Statistical modeling, Group, filter, and subset data

Payment Plans:

Free Trial: YES

Review Score: 4.6/ 5

JMP produces a range of data analysis tools that are available for both Mac and Windows. They focus on data discovery and visualization, along with modelling features. 

JMP was founded in the 1980’s by SAS software, and the platform features a variety of analytical techniques from a broad range of industries. 

JMP dashboard example. A selection of data analysis tools graphs, and charts.

16 – KNIME

Knime logo: black text on white background with yellow triangle.

Best for: Derive statistics, Aggregate, sort, filter, and join data, Extract and select features, Open and combine many types of files. Connect to different hosts

Payment Plans:

  • Server Small: $14,500 a year.
  • Server Medium: $29,000 a year.
  • Server Large: $52,000 per year,. 

Free Trial: YES

Review Score: 4.6/ 5

KNIME is a Swiss-based open source data analytics, reporting, and integration platform that is used for data science. 

Using a combination of quantitative and qualitative data analysis, the tool makes it easier to interpret and analyze data.

Screenshot of knime dashboard

17 – Looker

Looker logo: dark gray text with purple second o on white background.

Best for: Interactive Dashboards, Statistical data analysis, Enhanced integration with Slack, Expert-approved Google Marketing Analytics Suite, Data whenever you need it with apps available to your phone, Faster queries at a lower cost

Payment Plans: Contact Looker’s sales team to obtain a quote and to organize a demo of the software. 

Free Trial: YES

Review Score: 4.6/ 5

Looker’s intelligent data analysis software helps you understand and experience your data, metrics, and business while providing you with a 360-degree view of your customer.

The platform caters to a wide range of industries, from Healthcare and Gaming to FinTech and E-Commerce.

Looker dashboard example. A selection of data analysis tools graphs, and charts.

18 – Matomo

Matomo's blue, orange, and green m shaped logo next to black matomo text on white background.

Best for: No data limitations, Import GA data, User-friendly interface, Enhanced insights, Tracking personal data

Payment Plans:

  • On-Premise edition begins at $22.50 per month. 
  • Cloud-based version of the software begins at $35 a month

Free Trial: YES

Review Score: 4.8/ 5

Matomo positions itself as an alternative to Google Analytics, focusing on the protection and privacy of customer data. 

Their selection of data analysis tools gives you complete data ownership and security, as well as abiding by GDPR and CCPA compliance regulations. 

Matumo dashboard example. A selection of data analysis tools graphs, and charts.

19 – Microsoft Power BI

Microsoft's power bi logo, golden background with black text.

Best for: Find answers fast using leading AI, Improve publishing efficiency and accuracy of BI content, Excel integration, Stream analytics in real-time

Payment Plans: The software costs $10 a month, but you can try it out for free for 30 days.

Free Trial: YES

Review Score: 4.5/ 5

Microsoft Power BI allows you to access your data using a wide range of cloud-based sources.

It features AI driven augmented analysis, and the ability to create interactive reports customized for your business. 

The user interface of Microsoft Power BI is similar to the Office suite. 

Power BI's dashboard example. A selection of data analysis tools graphs, and charts.

20 – Minitab Statistical Software

Minitab logo: black text with blue logo on right on white background

Best for: Data analysis, Data access, Automation, SPM (Machine learning and predictive analytics software), Visual tools

Payment Plans: Pricing for Minitab’s Statistical Software for a single named user costs around $1,700 per year

Free Trial: YES

Review Score: 4.4/ 5

Minitab selection of quantitative and qualitative data analysis tools offer you the ability to enter statistical data, manipulate it, and identify trends and patterns. 

You’re then able to extrapolate answers to current issues your business may be facing.

Minitab focuses on applications in manufacturing, consumer goods, healthcare, and energy and resources. 

Minitab dashboard example. A selection of data analysis tools graphs, and charts.

21 – Oribi

Best for: Insights & trends, Event tracking, Funnels, correlations, Marketing Channel Analysis, Visitor Journeys, Reports displayable in many ways

Payment Plans:

  • Optimize: begins at $450/month.
  • Grow: begins at $585/month.
  • Scale: price available on request.

Free Trial: YES

Review Score: 4.4/ 5

Oribi assists marketers and e-commerce businesses in statistical data analysis, helping them to gain actionable insights about their websites and traffic. 

They position themselves as an alternative to Google Analytics, and aim to remove the need for developers and analysts when using data analytics tools


22 – R-Project

R's logo: blue capital R on blue circle on white background.

Best for: Effective data handling and storage facility, Suite of operators for calculations on arrays, in particular matrices, Large and coherent integrated collection of intermediate tools for data analysis, Graphical facilities for data analysis and displaying.

Payment Plans: R is free to use.

Free Trial: YES

Review Score: 3.6/ 5

R is a free mathematical computation language and graphics development platform. It compiles and operates on a wide range of UNIX, Windows, and MacOS technologies. 

Stock image depicting what R project dashboard might look like

23 – Rapidminer

Rapid miner's gray, black, yellow and red logo to the left of rapid miner text in gray and black.

Best for: Easy to trust, tune, and explain, Statistical data analysis, Future proof innovation, portability and extensibility, Deep domain expertise delivers context to the problems you’re trying to solve.

Payment Plans:

  • Studio Free, which includes unlimited data rows and full automation and has no cost
  • RapidMiner Go, which costs $10 a month, which allows you to create the best model for your business. 
  • RapidMiner Enterprise, pricing for which is available on request.

Free Trial: YES

Review Score: 4.5/ 5

Rapidminer is a data science platform that focuses on delivering quantitative and qualitative data analysis to data scientists and analytics teams. 

It’s designed for a variety of industries to drive sales, cut costs, and minimize risks, while also assisting you in upskilling your enterprise.

Rapidminer dashboard example. A selection of data analysis tools graphs, and charts.

24 – SAP

SAP's white logo on a blue and white background.

Best for: Accounting, Controlling, Financial Report and Analysis, Banking and reconciliation, Fixed asset management, Marketing campaign management, Business Intelligence

Payment Plans: SAP Analytics cloud comes with a 90-day free trial version. Contact the sales team for regular pricing.

Free Trial: YES

Review Score: 4.3/ 5

SAP is a business intelligence software platform that was created in 1972 by five German entrepreneurs.

They define themselves through a philosophy of innovation, diversity, and teamwork. 

SAP’s Business Technology Platform enables you to gain access to data and optimize with insights.

SAP dashboard example. A selection of data analysis tools graphs, and charts.

25 – SAS

SAS blue logo to the left of black sas text on white background.

Best for: Data can be analyzed using descriptive, statistical, multivariate, estimating, simulation, and linear programming techniques, Advanced analytics, Data updating and modification, Report development of flawless graphs

Payment Plans: Pricing for SAS starts at $8,000 a year

Free Trial: YES

Review Score: 4.4/ 5

SAS is a command-driven analytic software package that is commonly used for statistical data analysis, processing and visualization. 

The company’s name stands for Statistical Analysis Software. It enables you to use qualitative approaches and procedures to boost company earnings. 

The software is also used for applied analytics such as business intelligence, criminal investigation, and statistical modeling.

SAS dashboard example. A selection of data analysis tools graphs, and charts.

26 – Seery

Seery black sign with its logo on the top

Best for: AI/Machine learning, Dashboard, Data Discovery and visualization, Demand forecasting, Predictive analytics, Sales trend analysis, Statistical analysis

Payment Plans: Seery is currently free

Free Trial: YES

Review Score: 4.5/ 5

Seery is a data analytics app produced by Qualia that aims to provide advanced quantitative and qualitative data analysis without the use of a data scientist.

It employs complex and project-proven AI/Machine Learning methods for accurate forecasting. 

The software allows you to monitor the most relevant KPIs and can help you gain understanding and insight around repeat customers, your churn rate, and customer lifetime value. 

Seery's dashboard example. A selection of data analysis tools graphs, and charts.

27 – Serenytics

Serenytics navy text next to red and navy serenytics logo

Best for: Connect your data easily, Statistical data analysis, Create data joins, Write your own data connector, Load data from SFTP, Ad hoc reporting, Customizable dashboard, Drag and drop, Visualization and integration of data, Collaboration tools.

Payment Plans:

  • Datavizfree – enables you to build and distribute dashboards without data prep. 
  • Starter: costs $75/month.
  • Data Team: costs $490 a month.
  • Dedicated: costs $1520 per month, and comes with a dedicated server. 

Free Trial: YES

Review Score: 4.3/ 5

Serenytics is an all-in-one data-platform program that is designed to be easy-to-use.  

Their selection of data analytics tools allow you to combine data from a variety of sources, including from marketing APIs, SQL servers, Google Analytics, and files. 

Create interactive dashboards where you can monitor data from a variety of sources, including ads, operations, and sales.

Serenytics dashboard example. A selection of data analysis tools graphs, and charts.

28 – Stata

Stata blue sign

Best for: Automated reporting, Ease to automate, Advanced programming, Master your data, Broad suite of statistical features, Easy to grow with, Cross-platform compatible, Interactive community, Broad suite of statistical features

Payment Plans:

  • $765 per year for single users of large data sets.
  • Business Network package start at $1,455 for large data sets.

Free Trial: YES

Review Score: 4.5/ 5

Stata is a fully integrated statistical software package for data science that allows you to explore, visualize, model, and make decisions based around quantitative and qualitative data analysis

The software allows you to export graphs to EPS or TIFF for publication, PNG or SVG for the web, or PDF for viewing.

Stata's dashboard example. A selection of data analysis tools graphs, and charts.

29 – Stormly

Stormly black sign with the logo on the left

Best for: Dashboard, Data connectors, Data discovery and visualization, Predictive analytics, Reporting/analytics, Self-service

Payment Plans:

  • Free version
  • Starter plan costs $199 per month.
  • Growth option costs $799 per month.

Free Trial: YES

Review Score: 4.8/ 5

Stormly enables you to transform your data into insights with a single click, selecting from a variety of models to obtain actionable insights quickly using the power of AI. 

Stormy’s variety of data analytics tools are designed for businesses who want to smoothly transition through the era of digital transformation.

Stormly dashboard example. A selection of data analysis tools graphs, and charts.

30 – Streametric

Steametric blue sign with the logo on the top

Best for: 24/7 Real-time data access, Predictive capabilities, AI, Cloud, and IoT technologiesSecure, User friendly, Dashboard, Query Builder

Payment Plans: Contact Streametric for pricing.

Free Trial: YES

Review Score: 4.1/ 5

Streametric is a digital management system that assists OEMs, System integrators, and plant operators in managing their water and wastewater treatment plants. 

It enables remote control, data management, and predictive maintenance tools, allowing facilities to optimize substrate efficiency without sacrificing reliability.

Streametric dashboard example. A selection of data analysis tools graphs, and charts.

31 – UpMetrics

UpMetrics grey sign with an orange arrow on the top as a logo

Best for: Dashboards, Reporting/Analytics, Data connectors, Data visualization, Storytelling, Self-service analytics, Self-service data preparation

Payment Plans: Contact UpMetrics for pricing information.

Free Trial: YES

Review Score: 4.8/ 5

UpMetrics believe that it is essential to combine quantitative and qualitative data analysis in order to drive results.  

They work with clients in the public, private, and social sectors to increase their community impact, and aim to assist partners with the data to make informed decisions. 

Upmetrics dashboard example. A selection of data analysis tools graphs, and charts.

Zap Audit

Zapliance blue sign and green

Best for: Privacy and security, Easy to use, Automation, Process mining, Dashboards, Reporting/analysis, Data recovery

Payment Plans:

  • Zap Audit Free includes all zap audit functionality but has data limitations.
  • Pricing for Zap Audit Specialist is set at $21,500
  • Zap Audit Subscription costs $40,000, and has no data limitations.

Free Trial: YES

Review Score: 5/ 5

Zap Audit is data analysis software produced by Zapliance that audits your SAP.

It provides integrated audit methodology, as well as 150+ ready-to-use metrics that will function on any SAP worldwide, offering 100 percent automation.

Zap Audit dashboard example. A selection of data analysis tools graphs, and charts.

Conclusion

Choosing the analysis software that’s right for your business can depend on a lot of factors. 

While some tools can represent a significant investment, for many businesses the potential ROI can be huge. 

Whilst it can be tricky to find the tool that suits your particular industry, it’s worth spending the time exploring the various free trials and demos that are on offer in order to beat your competitors.

Data analysis tools will increasingly be part of the business landscape, and companies that get in on the ground floor are sure to reap the advantages long term.

Data analysis tools can revolutionize your marketing strategy. Need help implementing it? Contact Klint to find out how we could help.

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