LinkedIn automation tools can help you grow your network and increase sales.
But which tools are the best options for your business?
LinkedIn is still by far the best network to reach decision makers, especially if you’re selling a B2B product. This means that by building your network and reaching larger audiences, you can potentially generate more leads and ultimately sell more.
It is a damn effective platform, however it takes time and effort to work with. But what if I told you that you can do it at scale by using some simple LinkedIn automation tools?
Before we get into these tools, let’s wrap our heads around lead generation and business nature on LinkedIn.
Table of Contents
What is LinkedIn automation?
Automation in general is taking a manual process and making it easier by using automation software.
In social media, this can mean anything from scheduling posts to making new connections or sending follow up messages.
LinkedIn automation is an outbound strategy meant for building networks or selling products and services – the software just makes it scalable and painless.
This technique is used for generating leads via the platform – typically business professionals. By reaching out to the right people in the right places, marketers can expand their networks and rapidly gain prospects.
By automating certain actions, these tools make sure that you get noticed by viewing other user profiles or sending connection requests, speeding up the process towards conversions and network growth.
However, this does not mean there will be no human involvement: strategic planning is still going to be the foundation of it all. Essentially, those LinkedIn automation tools’ goal is to turn your LinkedIn account into an inbound sales machine.
The advantages are many, and include lowering costs, less supervision, and, if done right, better results!
Let’s explore!
Why LinkedIn is the best place to generate leads?
LinkedIn is a gold mine for lead generation. It’s the platform for business conversations directly with decision-makers.
Just think about it.
How frequently do you get sales emails and phone calls? How many of those you answer? I guess not that many…
Now, go check your LinkedIn. I bet you do not have a single unread message there.
Recently, LinkedIn has become a popular network for business leaders to connect with each other. Once connections happen, conversations arise and organic networks start to grow.
So, let’s see what LinkedIn automation is all about!
Why use LinkedIn automation tools?
LinkedIn automation tools are an efficient way to rapidly get in touch with professionals, meeting them on a platform where they are ready to do business.
Cold outreach messaging campaigns often end up failing. This explains why sales teams are turning their attention to social selling on LinkedIn as a warmer approach which offers more flexibility and customer understanding.
The features of these LinkedIn optimization tools include:
- Relevant lead generation
- Information collection
- Database creation
- Email lists building
- Automated invitations( connection requests)
- Automated messages and follow-ups
- Post scheduling
Many of these tools simply automate the process of social selling, undeniably, saving you precious time.
This lets you focus on selling, simplifying the sales process as time consuming and redundant tasks are eliminated.
What to expect from LinkedIn automation tools?
LinkedIn is about building a purposeful work-related network. Your number of connections is not as important as the quality of the interaction per se.
But marketing automation will improve your overall productivity by eliminating these initial steps to network building.
LinkedIn automation tools will:
- Perform connection requests
- Prospecting
- Introduction Message
- Following up
- Lead enrichment
- Scheduled posting
In short: save time, and reach more leads. Having more time to spend on meaningful conversations with the newly acquired connections is a huge accomplishment.
If you are considering LinkedIn automation tools for your outbound campaigns, make sure your profile is set up to maximize results and engagement.
What are some of the best LinkedIn automation tools available?
We have made a list of the best LinkedIn automation tools just for you: keep on scrolling to learn more!
List of the Best LinkedIn Automation tools
Choosing the right LinkedIn automation tool for you will largely depend on the individual needs of your business, as well as your main goal in terms of generating leads.
Are you trying to generate warm leads that are most likely to end in a fast sale? Perhaps you’re looking to build brand awareness and put your product out there?
We’ve gathered the most important information on these LinkedIn automation tools to help you choose the tool that’s right for you. Keep reading to learn more…
1. Linked Fusion
Best for: Collaborative work in teams.
Pricing Option:
- Professional: $65.95/m
- Grow: $95.95 /m
- Ultimate: $135.95/m
Free Trial: NO
Review Score: 4.7/5
Linked Fusion will help you save time and expand your LinkedIn connections by allowing you to schedule automated activities like messaging and follow-ups. Some of its key features are:
- Dedicated exclusive local IP
- Unlimited concurrent sequences
- Customized scheduled follow-ups
- Customized audience targeting
Don’t miss a beat – Linked Fusion is Cloud based, meaning your LinkedIn campaign will be running even when you are not online.
2. Octopus CRM
Best for: Easy to use all-in-one LinkedIn automation software.
Pricing Option:
- The Lite: $99/m
- Standard: $179/m
- Advanced: $399/ m
- Agency: $999.m
Free Trial: YES
Review Score: 4.5/5
Gain access to your own multi-functional CRM page, where you can:
- Store leads
- Perform automated actions
- Create campaigns
- Build marketing funnels on LinkedIn
Octopus CRM integrates with Zapier and Hubspot, and is compatible with all types of LinkedIn accounts.
3. Expandi
Best for: Personalized LinkedIn outreach.
Pricing Option:
- $99/m
Free Trial: YES
Review Score: 3.9/5
Expandi stands out for being one of the safest LinkedIn automation tools on the market, as well as for giving your outreach a uniquely personalized approach.
Wondering how to get more connections on LinkedIn without losing a personal touch? See how this tool performs a number of actions that mimic human behavior on the web:
- Randomized delays between actions
- Smart limits to LinkedIn messages and invites
- An auto-warm feature that gradually increases your activity every day
4. Linked Helper 2
Best for: Easy to set up and personalized campaigns.
Pricing Option:
- 1 month: $15
- 3 months: $40
- 6 months: $60
- 12 months: $99
Free Trial: YES
Review Score: 4.3/5
Linked Helper is now a web browser rather than a chrome extension, making it even safer to use.
With over 30 features and an estimated 70K users, Linked Helper thrives on its ability to generate warm leads and captivating personal messaging.
Other features that stand out are:
- in-built CRM
- easy-to-work drip campaigns
- smart messaging
5. Dux-Soup
Best for: Personalized, hyper-targeted campaigns.
Pricing Option:
- Pro Dux – $9.92/m
- Turbo Dux –$ 36.25/m
Free Trial: YES
Review Score: 4.3/5
Dux-Soup will automate your LinkedIn invites and messages, but as you might expect from one of the best LinkedIn automation tools, it’s not only about reaching out!
This lead generation software collects relevant details from profiles that have been visited (contact number, name, company, location) and creates useful databases from them.
6. We Connect
Best for: Personal LinkedIn campaign management.
Pricing Option:
- $49/month
Free Trial: YES
Review Score: 4.5/5
Among this tool’s most handy features for We-connect are smart-reply management, performance reporting, and a single dashboard to help you manage your LinkedIn campaign.
7. Linkedomata
Best for: Managing multiple accounts through a single Linkedomata account.
Pricing Option:
- Monthly: $22
- Quarterly: $52
- Yearly: $125
Free Trial: YES
Review Score: 4.1/5
Apart from automating your LinkedIn connections and messages, Linkedomata can (among other things):
- extract details from 1st, 2nd and 3rd degree LinkedIn connections
- send birthday and anniversary greetings, for an extra personal touch
8. Linked Assist
Best for: Highly targeted automated lead generation.
Pricing Option:
- Monthly – $6.99
- Yearly – $39.99
Free Trial: YES
Review Score: 5/5
Designed to remain LinkedIn algorithm-friendly, this tool aims to boost your sales and conversion rates through lead generation based on your selected niche.
9. UseViral
Best for: You guessed it – going viral.
Pricing Option: Different packages depending on your budget
Free Trial: NO
Review Score: 2.2/5
UseViral offers perhaps the easiest answer to the question of how to get more connections on LinkedIn. Similarly to buying followers, UseViral allows you to buy LinkedIn connections, granting you access to a wider 1st rank reach.
The tool comes in handy when you’ve targeted those particular individuals who are too relevant to let slip. But remember: buying a LinkedIn connection doesn’t mean you don’t have to work on the relationship’s depth.
10. Jarvee
Best for: Managing a number of social media profiles from one place.
Pricing Option:
- Starter – $29.95/m
- Regular – $49.95/m
- Professional – $69.95/m
Free Trial: YES
Review Score: 4.5/5
With JARVEE you’ll be able to schedule posts to be published at the right time and automate your interactions to sky-rocket your content views.
This LinkedIn automation tool will also make sure all your decisions are well informed by providing you with campaign and post statistics.
11. Zopto
Best for: Advanced filters for targeted LinkedIn campaigns.
Pricing Option:
- Personal – $215/m
- Grow – $395/m
- Agency – $895/m
Free Trial: NO
Review Score: 4.7/5
To use Zopto, you need to have an active LinkedIn Premium or Sales Navigator account. Once you’ve set up your account and filters, Zopto will start generating leads and you’ll be able to follow the progress of your campaign from a live dashboard.
While mainly used by sales teams, Zopto is an excellent lead generator and LinkedIn campaign management tool and can also be useful to start-ups looking for investors.
12. Kennected
Best for: User-friendly automated lead generation.
Pricing Option:
- Kennected Grow – $89.99/m
- Kennected Ultimate – $149.99/m
Free Trial: NO
Review Score: 3.3/5
Kennected helps you optimize your LinkedIn outreach with a number of useful automations and integrations such as CSV upload to target audience and HubSpot prospect synchronization.
It also provides automated and personalized messaging with customized follow-up cadence.
13. Phantombuster
Best for: Great variety of data extraction tools.
Pricing Option:
- Free Forever – $0
- Growthhacker – $30
- Business – $70
- Enterprise – $200
- Premium – $900
Free Trial: YES
Review Score: 3.8/5
Phantoms are bots that extract data and perform actions on the web on your behalf. As one of the best LinkedIn automation tools out there.
Phantombuster offers 37 of those to help you make the most of LinkedIn. These include automated scraping and exporting of profile data, LinkedIn connections, and LinkedIn endorsements.
14. Data Miner
Best for: Powerful web scraping tool.
Pricing Option:
- Solo – $19.99 /m
- Small Business – $49/m
- Business – $99/m
- Business Plus – $200/m
Free Trial: NO
Review Score: 4.1/5
Not only does DataMiner allow you to automate data extraction, it also lets you customize your own extraction rules.
And since it’s not a bot, it offers a safe way of scraping information. DataMiner behaves as if you were clicking the page yourself on the browser.
15. eLink
Best for: Simple LinkedIn automation and data exporting.
Pricing Option:
- Lite – $29/m
- Pro – $49/m
Free Trial: YES
Review Score: 4.5/5
eLink Pro allows you to target clients on LinkedIn, access a huge market database, and also export details to Excel.
16. Meet Alfred
Best for: Multi-channel selling and automated lead generation.
Pricing Option:
- Essential – $49/m
- Advanced – $89/m
- Professional – $129/m
Free Trial: YES
Review Score: 4.7/5
Among some of the tool’s key features are LinkedIn post scheduling, In-built safety usage limits, advanced LinkedIn CRM, and campaign manager.
Meet Alfred also lets you tailor your campaign sequences to make them appear more personal and natural. This LinkedIn automation tool is both a lead generation software and a campaign management tool, offering a comprehensive approach to your business activities on LinkedIn.
17. TexAu
Best for: Building complex LinkedIn automation sequences.
Pricing Option:
- Cloud Starter – $29/m
- Cloud Growth – $79/m
- Cloud Agency- $99/m
Free Trial: YES
Review Score: 4.4/5
Spend less time wondering how to connect with people on LinkedIn by setting up sequences (for sending LinkedIn messages, follow-ups, etc.) that will streamline your LinkedIn outreach.
TexAu is a tool specifically designed for sales teams, offering an array of data extraction tools, automations, and workflow templates with which to best design your campaign.
18. Scrab.in
Best for: Rapid LinkedIn automation.
Pricing Option:
- 1 Plus License – $12/m
- 1 Ultimate License – $59/m
- 8 Ultimate Licenses – $399/m
Free Trial: NO
Review Score: 4.0/5
Hit the ground running and automate your LinkedIn outreach with just a few clicks! Scrab.in automates all the actions of your Linkedin profile / Linkedin Sales Navigator / Linkedin Recruiter (Full & Lite).
It is also able to export your leads in CSV, send invitation messages, validate skills, and scan and visit up to 15K profiles a month.
19. Lead Connect
Best for: Automated and personalized follow-ups.
Pricing Option:
- Free Forever – $0
- Professional – $22.95/m
- Grow – $40.95/m
- Ultimate – $77.95 /m
Free Trial: YES
Review Score: 4.8/5
This LinkedIn automation tool is focused on growing your lead generation by letting you set up multiple follow-ups that can be personalized to your liking.
The process is simple to define your audience using LinkedIn search or CSV, send up to 100 personalized LinkedIn messages, schedule follow-up messages (up to 6 persons), and also sync LinkedIn profiles to HubSpot for easy lead nurturing and management.
20. Cleverly
Best for: Personalized messaging.
Pricing Option:
- Silver – $297/m
- Gold – $397/m
- Platinum – $597/m
Free Trial: NO
Review Score: 3.2/5
With A/B tested copy-writing and an intelligent messaging inbox, Cleverly helps you send clear and personal LinkedIn messages and monitor the results of your campaign.
Explore how to get more connections on LinkedIn with features such as a built-in prospect builder, account manager, easy-to-use client dashboard, and integrated connection tracking.
21. Linked Camp
Best for: Customizable searches and campaigning.
Pricing Option:
- Turbo – $69.99/m
- Agency – $99.99/m
Free Trial: NO
Review Score: 4.5/5
This cloud-based automated lead generation tool helps you grow your business in three simple steps by using advanced filters to find the target audience, creating multiple campaign sequences by selecting keywords based on user-intent, and using metrics and data provided to optimize your campaign.
22. ClickedIn
Best for: Targeted outreach.
Pricing Option:
- Starter – $1797 /quarter
- Performance – $6497 /year
- Team Plus – $1497 /month
- Team Performance – $14, 970 /year
Free Trial: YES
Review Score: 3.9/5
ClickedIn prides itself on being the only LinkedIn automation tool to use IBM Watson Artificial Intelligence; an AI which feeds your sales pipeline only with leads that it knows responded positively.
Among the tool’s other key features is an email marketing platform that allows you to set up email campaigns alongside your outbound marketing on LinkedIn. It allows DISC assessment of generated leads and predefined content set-up to post on your social network.
23. Get Prospect
Best for: Targeted email extraction.
Pricing Option:
- Free -$0
- Starter -$49/m
- Basic -$99/m
- Plus -$199/m
- Pro -$399/m
Free Trial: YES
Review Score: 4.1/5
GetProspect is a LinkedIn email finder with CRM features; it can extract hundreds of emails from LinkedIn profiles based on filters, and organize LinkedIn contacts in CRM.
Other features include automating email campaigns, grouping extracted profiles in a list, and importing it in bulk.
24. Very Fast
Best for: Quick-use LinkedIn messaging templates.
Pricing Option:
- 3 month license – $20
- 12 month license – $60
Free Trial: YES
Review Score: 3.8/5
Very Fast is all about saving you time; for people who know they will be sending many of the same messages, it places them just a double-click away.
25. InTouch Tool
Best for: Safe and easy-to-use automation.
Pricing Option:
- LITE – $9 /m
- PRO – $19/m
- UNLIM – $89/m
Free Trial: YES
Review Score: 4.9/5
This lead generation software organizes your LinkedIn outreach into three simple stages by sending personalized invites to 2nd and 3rd connections, or the 1st message to 1st-degree connection. Checking replies & following up on connections and sending personalized follow-ups, on a personalized schedule.
Pretty simple for one of the best LinkedIn automation tools available! This cycle will repeat automatically every 24 hours, but you can also trigger it yourself.
26. Podawaa
Best for: Great engagement tool.
Pricing Option:
- Freemium – $0
- Pro – $19.99 /m
- Advanced – $49.99/m
Free Trial: YES
Review Score: 4.8/5
Consistently ranked as one of the best LinkedIn automation tools, Podawaa is all about getting qualified views for your posts. This tool lets you personalize your audience with over 15 differentiation criteria, while it’s algorithm selects relevant comments for you from among the ones most used by the community.
You can also use it to schedule posts, choose who can comment and like, and schedule responses.
27. Wiz
Best for: Creating prospect lists.
Pricing Option:
- Flex – $0/m, $0.15 / email
- Pro – $50/m
- Plus – $100/m
Free Trial: YES
Review Score: 4.5/5
This chrome extension scrapes thousands of prospects to find accurate emails to append to the profiles. If you are still wondering how to connect with people on LinkedIn, Wiza will provide you with plenty of data points to work with:
You can enrich the information extracted by the tool to include phone numbers and other data points, like social media links or education.Wiza also enables you to then send these contacts to any CRM or marketing platform.
28. Crystal
Best for: Personality insights on prospects.
Pricing Option: starts at $39/ month
Free Trial: YES
Review Score: 4.4/5
With so many tools boasting quick and easy connections, the reasons behind Crystal’s ranking as one of the best LinkedIn automation tools appear quite unusual. In answer to the question “How to connect with people on LinkedIn?”, Crystal is unique in answering: by knowing them better.
Crystal is a tool that helps you use LinkedIn to better understand your clients. The tool integrates DISC personality insights into your sales efforts, enabling you to better understand, and thus better engage, your prospects. Features include:
- spotting personality types based on public LinkedIn data
- generating personality reports from LinkedIn profile data
The information provided by Crystal is designed to help you sustain quality interactions throughout, beyond initial targeting and outreach.
29. Sales Navigator by LinkedIn
Best for: Advanced and unlimited searches.
Pricing Option:
- Professional – $79.99/m
- Team – $108.33/m
Free Trial: NO
Review Score: 4.2/5
Sales Navigator is LinkedIn’s own automation tool, designed to help sales professionals generate prospects and close deals.
Sales Navigator allows you to target your audience and personalize your LinkedIn outreach, then log sales navigator activity in CRM. Some of its features are custom lists, alerts on saved leads and accounts, and tracking engagement.
30. LinkedIn Lead Gen Forms by LinkedIn
Best for: Effective audience targeting.
Pricing Option: Pay as you go
Free Trial: NO
Review Score: 4.0/5
This lead generation software uses pre-filled forms to gather high quality leads from your LinkedIn ad campaigns; when clicking on your ad, members will see a pre-filled form with professional info from their profile that they can send to you with just one click, thus generating leads.
The tool also enables you to measure your campaign impact with in-built reporting and download your leads directly from Campaign Manager or pass your leads to the CRM or marketing automation platform of your choice.
31. LinkHelp
Best for: Quick and easy automated lead generation.
Pricing Option:
- Monthly deal – $39
- Yearly deal – $29/m
- 2 year deal – $99
Free Trial: YES
Review Score: 3.6/5
LinkHelp allows you to quickly set up automated campaigns to find, reach and engage with potential customers.
User experience and short video tutorials make it an easy tool to use.
32. Prospect Labs
Best for: Unique outreach customization.
Pricing Option: €99 /m per LinkedIn account
Free Trial: NO
Review Score: 4.2/5
This LinkedIn automation tool offers a number of features allowing you to hyper-personalize your campaign, along with automation.
It allows daily activities setting (allowing you to decide how many LinkedIn messages you want to send each day). It also offers auto warm-up (gradually increasing the number of messages sent) and blacklist (adding names you don’t want to contact).
Are LinkedIn automation tools safe?
Yes and no.
There are numerous sources pointing out that chrome extension based tools are not necessarily safe, since LinkedIn can actually detect if you are using chrome extension based tools.
This can lead to a LinkedIn shadowban for your profile.
Can my account get flagged using LinkedIn automation tools?
External automation may cause spam, which is why LinkedIn regulates such tools. By banning external automation, LinkedIn prevents bots from tracking users and spamming them.
What really matters is not what tool you use, but rather how you use the tool.
Your outreach should not exceed the platforms limits, so be careful. LinkedIn automation tools are designed to aid in task performance, and not send repetitive message errors, etc. Check for yourself that your tool isn’t buggy.
Automation tools should actually encourage human engagement, but spam content can always sneak in. This does not only affect LinkedIn’s reputation, but would also limit its revenue if users were to move away from the platform. LinkedIn tries to prevent this scenario by making accessibility to automated tools more difficult.
- Stay away from high-risk tools that are extension based
- Do not to send connection requests to hundreds of people per day (30 – 50 max)
- Avoid duplicate messaging (you could be mistaken for a bot).
We guarantee that it is possible to take advantage of everything automation has to offer, and yet comply with LinkedIn’s guidelines.
Related article: Linkedin Shadow Ban
How to Improve your LinkedIn outreach?
Automation tools will put eyes on you, now it is your job to keep them.
Don’t lose momentum because you missed the basic checklist on how to make your profile stand out:
We have made a simple to follow guide for anyone who wants to boost their visibility and increase the effectiveness of automated LinkedIn outreach campaigns through the tools mentioned.
Content is key on LinkedIn
- Go beyond standard profile pics.
You’ve got space for a background image, use it; it doesn’t have to be a work of art, just make sure it matches your headline and works well with your profile picture. - Get a clear, professional image of yourself.
Pro-tip: always have your profile picture available for public display, this will spark a feeling in potential connections. - Keep your headline short and direct
Try to make it more than a title. People need to know what it is you do in a couple of seconds it takes them to read it, yet you need to stand out from others that hold the same position you do. - Take the time to go through all fields.
It might seem irrelevant, but taking the time to list your skills, certifications and experience save you time in the long-run. People will already have an idea of your overall professional background by a quick scroll through your profile. - Use LinkedIn’s features.
The online tests get you verified badges which add a lot of value to your stated skills, even if they’ve already been endorsed.
Gaining engagement and influence on LinkedIn
Numbers usually don’t lie.
LinkedIn is recognized to be the most effective platform for launching new products. This comes as no surprise; it is the second most popular amongst B2B marketers after all. Around 80% of them use LinkedIn, compared to 91% who prefer Facebook.
The ratings position LinkedIn ahead of Twitter, Instagram, and YouTube, which are used by 67%, 66%, and 54 % of B2B advertisers respectively (stats taken from social media examiner 2019).
The above-listed percentages simply describe how LinkedIn is mathematically worth investing energy and time on if looking for gaining recognition. The site’s automation options help achieve real organic influence at a faster pace.
Bear in mind: One of the aspects you need to tip the scale in your favor will be e-etiquette. How you go about building online relations is what leads to actual sales and conversions through content creation and result-driven conversations.
Set up your profile for business success
At first glance, what stands out in a profile will be the professional headline.
Therefore, it requires quite some thought as it will appear every time you share a post, leave a comment, or send an invitation to connect. If you want to gain valuable followers on LinkedIn, your headline should be catchy and reveal your field of expertise.
For people with similar interests to follow they need to get a clear message of your professional standing.
Use industry, products, or popular search as Keywords to build your profile
Other features include the ability to speak directly to your audience through the content you put up, and being able to tell them how it is you can assist them. You can also link your website to offer a complete scope of the kind work you do.
Headlines and profile photos go well together, positive visual impact will always be a big plus.
Craft your linkedin posts and message content for the right crowd
Publishing should be about content that proves to be relevant for your readers, or subjects they can relate to in some way. Using the platform to talk about not only success stories, but your own experience with professional struggles as well, can empower through empathy.
Be human, and tell the truth.
No-one will try to connect with someone they don’t trust to some extent. Be sure to deliver realistic promises, and address your failures too.
Sharing your expertise will help establish a foundation of trust between you and potential clients. Showcase the skills you claim to posses throughout the content you post for your audience – this is your chance to piece together what you say you do, with what you do.
Growing professional social connections: LinkedIn vs. Other networks
LinkedIn is not an influencer’s hype.
People who hold authority in the platform are self-made leaders, and prominent professionals. This means users are driven by genuine interest; relevant publications and real engagement with followers. LinkedIn works an actual professional angle and informational depth.
Social media such as Twitter, Facebook, Instagram, etc. is widely known for personal use; while LinkedIn is approached exclusively for job-related purposes. Individuals are able to pump-up their profiles by registering credentials, educational degrees, job experiences, and achievements.
The main reason to step it up on linkedin with Automation : Reaching decision-makers
LinkedIn excels at giving you a shot at reaching decision-makers who have determined financial backing or the authority to approve proposals.
It is no secret, it can be quite the challenge to reach top-line managers through email, let alone on the phone.
LinkedIn’s features make it easier to get in touch with the right people, as it they don’t rely solely on automation tools embedded with irrelevant business wording.
This is why you aim for authenticity.
Work catchy subject lines into your profile and avoid being overly formal at times, i.e. having a laid-back tone is much more inviting and accommodating to your potential clientele.
Getting straight to the point is the right intro to a social-selling approach; it presents more sales opportunities, particularly in the B2B area – where relationships are everything. It’s no coincidence this professional network ranks as number one platform for professionals.
When you wish to connect to decision-makers, the first thing they will do is check profile standards. You are to work on it to make a positive first impression.
A well-built profile and following social selling rules will help you accomplish your goals. A warm social approach will impact list segmentation, operation channel organization, tagging, lead management, and would overall win your clients’ appreciation.
It’s not uncommon to receive private messages in the platform, and they rank higher compared to emails and phone calls. The key to reaching decision-makers is their actual accessibility.
Does linked automation actually work?
In a recent experiment, one social selling expert sent out 100 InMails and 100 emails and made 100 phone calls. LinkedIn responses outperformed email by 558% and phone by 209%.
LinkedIn messages are also considerably cheaper compared to other email automation tools. There are also no issues regarding spam – your messages will be delivered.
Cold email strategies from someone you’re not acquainted with may pose as an issue: it takes time (people most likely don’t have), and effort to validate the sender and whether the subject is of any importance at all.
LinkedIn allows easy access to the sender’s profile; hence, the most relevant information about them.
Checking your senders’ profiles can be done in a matter of seconds. Available data, such as connections or groups you may have in common, helps the recipient build a bond upon endorsement.
Now, did you know recruiters will get punished if they can’t hit LinkedIn’s strict requirements?
They “must keep their InMail response rate at or above 13% on 100 or more InMail messages sent within 14 days,” the company states in its InMail Policy. “If you send more than 100 InMail messages over 14 days and have a response rate of less than 13%, you’ll receive a warning notification as well as tips to improve your response rate. For any subsequent breach of the threshold, you may be placed in an InMail Improvement Period.”
See our article about the Linkedin Shadow Ban for more info.
Automation: problem solver
LinkedIn automation simplifies efforts to measure lead generation, thus helping employees focus on tasks in need of human attention.
This is where LinkedIn automation comes into play. They help deliver your content to the right audience at the right time, and efficiently maximize your reach. LinkedIn automation is smart. Not only do some of them generate leads for you, but also provide features that make the follow-up less complex.
When should I start automating parts of my linkedin strategy?
Lead generation requires many little tasks. Specifically profile visits, LinkedIn connections, private messages, and corresponding follow-ups. Such tasks do not necessarily require human workforce. By not doing these yourself, you redirect resources into jobs that require a human’s direct involvement.
LinkedIn automation tools can actually function as a team as well. Instead of assigning a group of individuals to manage your account, you could use an automation tool to immediately lower the cost, you avoid hiring more people than you need. The tool will perform will over-work the human team by operating even when you’re away.
Automation for sales
LinkedIn is the social network when it comes to career and business professionals looking to connect.
The platform is home to countless Fortune 500 executives, and has reached over 610 million users. These include B2B marketers, 97% of which use LinkedIn for content distribution (according to 99FIRMS stats).
Even though the site does allow some advertising, it’s not as invasive as other social platforms like Facebook or Twitter; where information about anything and everything is displayed every scrolling second.
With an estimate of 40 million senior business decision-makers, it’s clear why LinkedIn is amongst the top social selling platforms in the marketing field. Your LinkedIn profile will be your own personal landing page, so it should be optimized respectively.
When using automation tools, time will no longer be a scarce resource. You’ll get help to efficiently take care of redundant marketing tasks. These features will work on your analytics as well, reviewing possible new connections based upon field, position inside a company, location, etc.
These methods will help you build a good campaign upon a solid branding plan in less time while putting you in the spotlight by sharing relevant information with the right audience.
LinkedIn automation tools: yay or nay?
Taking into consideration automation-related risks, the advantages are too great for the tools to be discarded. It’s possible to learn how to implement the tools in the right way, the ability to properly use them will decrease any potential security or spam issues.
These tools are team-players, and their features are growing in popularity as well. It is more than likely your competitors are already involved with a couple.
Staying behind on the automation game will put your business at serious disadvantage. It is advised opting for some LinkedIn auto-tools in marketing campaigns to boost sales and reach out for brand awareness.
During extremely unpredictable times, it is crucial to be cautious and sensitive with the way you reach out to people and the content you put out in the virtual world.
Most businesses have already seen huge loss caused by the pandemic, it has impacted the personal and professional lives of everyone. Businesses are advised to continue marketing on LinkedIn, but with a high level of empathy and integrity as foundations of their campaigns.
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