digital marketing books

The 70+ Most Useful Digital Marketing Books for 2021

Written By Davide Sfiligoi
September 25, 2020

In this post, we take a deep dive into the best digital marketing books around for 2021.

While there’s tons of information online about all the different topics within digital marketing, sometimes you just can’t beat a well-written and researched book for a deeper level of insight.

We’ve split our list of digital marketing books into different subtopics within marketing, so if there’s something you’re particularly interested to learn more about, take a look at the table of contents below to skip ahead!

We’ll cover everything from social media marketing books to affiliate marketing books.

Let’s jump right in.




The Best Digital Marketing Books About Advertising

Advertising can be a complicated process. Not only are great copywriting and graphic design skills required, but there’s an increasing need to understand the complexities of Google Ads and other platforms.

Some of the digital marketing books on this list predate the days of online advertising, while others are much more recent. Technological advances have certainly changed the way businesses advertise, but there’s still heaps of valuable information to be found in the old classics.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Written by copywriting expert Glenn Fisher, this book focuses on helping the reader to improve their direct response copywriting skills.

Direct response copywriting is all about inspiring an audience to take an immediate action, like sign up for a newsletter or purchase a product.

The Art of the Click provides advice on areas like how to make your copy more succinct, how to write a headline, and how to persuade your audience to become customers.

  • Author: Glenn Fisher
  • Length: 238 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

The Advertising Concept Book: Think Now, Design Later

The Advertising Concept Book is all about the big picture. It’s structured in a ‘course’ format, taking the reader from concept all the way through to a memorable ad campaign.

The book’s central argument is a strong one: that ideation is the most important part of any ad campaign.

Author Pete Barry guides you through the advertising process, providing lessons and exercises along the way. Some of the best digital marketing books provide you with practical, hands on tips, and this one definitely falls into that category.

  • Author: Pete Barry
  • Length: 296 pages
  • Published in: 2016
  • Amazon Review Score: 4.6/5

Get the book here: The Advertising Concept Book: Think Now, Design Later

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

The authenticity of copy is one the most important components of a successful ad campaign.

Powerful and meaningful advertisement can have a big impact on the success of business, and copywriting legend Joseph Sugarman imparts his tips and wisdom on how to achieve that success in this guide.

If you’ve never heard of Sugarman before, he’s widely regarded as one of the finest advertising minds ever.

So if you are working with content daily, this marketing book cannot be missed if you intend to go big in the marketing world.

  • Author: Joseph Sugarman
  • Length: 238 pages
  • Published in: 2006
  • Amazon Review Score: 4.6/5

Get the book here: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

AdCult USA

Rather than a step-by-step guide, Adcult USA is a thought-provoking examination of ads and the culture of America, and the rest of the Western world.

This digital marketing book is for those who want to find out why there is an overpopulation of ads and the reason behind their proliferation.

It also examines multi-channel advertisement strategies, and while this is only partially relevant in today’s digital world, there are still important lessons to be learnt.

  • Author: James B. Twitchell
  • Length: 296 pages
  • Published in: 1997
  • Amazon Review Score: 4.6/5

Get the book here: AdCult USA

Ogilvy on Advertising

Known as the ‘Father of Advertising’, David Ogilvy fundamentally changed the way businesses advertise today.

As the book was published in the 80s, some of the advice is now quite dated – finding an agency or a job in advertising is an entirely different process 40 years later.

However, Ogilvy’s tips on writing copy and ad ideation are absolute gold.

Ultimately, the fact that Ogilvy on Advertising is still in print 40 years after it was written is testament to its longevity and importance to the industry.

  • Author: David Ogilvy
  • Length: 224 pages
  • Published in: 1985
  • Amazon Review Score: 4.7/5

Get the book here: Ogilvy on Advertising

The Best Books About Branding

From graphic design to the messaging you use, effective branding can have a massive impact on how you business performs.

This list of the best digital marketing books that explore the topic of branding provide stacks of information for those who are optimizing or creating branding for their business.

Brand Thinking and Other Noble Pursuits

In Brand Thinking, branding authority Debbie Millman interviews a series of hihh profile names within the branding world.

Digital marketing books that provide a holistic discussion of the industry can be equally as valuable to readers as guides.

Brand Thinking will be interesting and useful to those who are new to the field or an old hand: you’ll find out what makes up a brand and recognise the importance of understanding all the components that orbit around it.

  • Author: Debbie Millman
  • Length: 336 pages
  • Published in: 2013
  • Amazon Review Score: 4.3/5

Get the book here: Brand Thinking and Other Noble Pursuits

How Brands Become Icons

How Brands Become Icons does what it says on the tin: examines how megabrands got to where they are today.

Featuring case studies on companies like Nike, Budweiser, Coca Cola, and Harley Davidson, those who are interested in branding will find this book fascinating.

Author Douglas B. Holt is a marketing professor at Harvard, and the information provided in the book provides the raw material for branding success.

  • Author: Douglas B. Holt
  • Length: 288 pages
  • Published in: 2004
  • Amazon Review Score: 4.6/5

Get the book here: How Brands Become Icons

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times bestselling author Donald Miller discussing messaging in this digital marketing book about building a successful and memorable brand.

Miller argues that using story points that everyone can relate to can help businesses to create a clearer offering for customers.

Building a Story Brand also examines why customers make purchases and how to create the most effective messaging.

  • Author: Donal Miller
  • Length: 240 pages
  • Published in: 2017
  • Amazon Review Score: 4.7/5

Get the book here: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Frist impressions count. Which is why a strong brand identity relies on coming up with the right name for your business.

Digital marketing books can offer a wider overview, or take a more focused approach on one topic, and Brand New Name falls into the latter category.

The book offers an easily digestible guide on how to create a pitch-perfect name for your brand, through a step-by-step system and real-life stories.

It also helps you to understand how your brand’s name can have a huge impact on your business. .

  • Author: Jeremy Miller
  • Length: 240 pages
  • Published in: 2019
  • Amazon Review Score: 4.6/5

Get the book here: Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity is catered toward the entire branding team, from marketers to graphic designers.

This comprehensive guide covers the entire branding process, from research and strategy all the way through to execution.

Wheeler’s digital marketing book features tools, checklists, case studies, and diagrams.

  • Author: Alina Wheeler
  • Length: 336 pages
  • Published in: 2017
  • Amazon Review Score: 4.6/5

Get the book here: Designing Brand Identity: An Essential Guide for the Whole Branding Team

The Best Digital Marketing Books About Copy & Content

Content is a great way to draw traffic to your page, and the best digital marketing books about copy and content are a fountain of information on how to provide value to your audience.

Improving your writing technique is an ongoing process, but these books provide a solid foundation for a highly useful skill.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Anyone can write, but it’s how they do it that counts.

Anyone who owns a website or social media account is required to use content writing skills.

Everybody Writes provides the roadmap for turning good content into great content, and examines how you can transform thoughts into words.

Handley aims to help you create out-of-this-world content and turn bright ideas into well-written pieces that’ll have customers returning to your site for more.

  • Author: Ann Handley
  • Length: 320 pages
  • Published in: 2014
  • Amazon Review Score: 4.6/5

Get the book here: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Good marketing isn’t about deluging your customers with a ton of meaningless content.

If you’re committed to them, they will most likely commit to you too. By understanding what caring for them can accomplish, you’ll be able to attract loyal consumers and deliver what matters to them.

Top of Mind will help you to find out how to produce enriched content for your business and how to forge a real-life relationship with your buyers.

  • Author: John Hall
  • Length: 208 pages
  • Published in: 2017
  • Amazon Review Score: 4.4/5

Get the book here: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

The goal of content creation is to create and end product that people want to engage with.

In Epic Content Marketing, serial marketing author Joe Pulizzi tells you exactly how to do this.

Time is more precious to your audience than ever, so in order to attract people with your content you need to provide something of value.

The best digital marketing books about content provide a framework for you to provide value, and this one is no different.

You’ll learn how to attract and keep the minds of your spectators and become part of their day-to-day routines.

  • Author: Joe Pulizzi
  • Length: 352 pages
  • Published in: 2013
  • Amazon Review Score: 4.5/5

Get the book here: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Powering Content: Building a Nonstop Content Marketing Machine

Powering Content teaches you how to construct meaningful posts that attract your customers and encourage them to view you as a respectable source of key information.

The book provides examples and exercises on how to grow your content into a vehicle that converts your audience into paying customers or clients.

It covers areas like content strategy, content creation, and content management.

  • Author: Laura Busche
  • Length: 308 pages
  • Published in: 2017
  • Amazon Review Score: 4.8/5

Get the book here: Powering Content: Building a Nonstop Content Marketing Machine

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

According to Kurtz, marketing is life (or the other way around).

It is the foundation of the natural human habit of sharing.

While Overdeliver focuses on copywriting and content writing, it also takes a wider look at different issues within the world of marketing.

Discover why customer service should be of great concern to marketers, which metrics you should be tracking, and the importance of multi-channel marketing.

  • Author: Brian Kurtz
  • Length: 312 pages
  • Published in: 2019
  • Amazon Review Score: 4.7/5

Get the book here: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

This digital marketing book is entirely concerned with one topic: writing great copy.

Through interviews and case studies Mark Shaw’s guide gives you all the information you need about writing effective copy for digital media, branding, advertising, direct marketing, and everything in between.

Shaw has over 25 years experience writing copy for some of the largest brands in the world, and his wisdom on the topic will prove valuable for aspiring or established copywriters alike.

  • Author: Mark Shaw
  • Length: 240 pages
  • Published in: 2012
  • Amazon Review Score: 4.5/5

Get the book here: Copywriting: Successful Writing for Design, Advertising and Marketing

Email Marketing Demystified

The old ‘email is dead‘ debate has been raging for decades now, and while no-one can predict the future, at a bare minimum it doesn’t seem like the medium is disappearing any time soon.

Matthew Paulson’s Email Marketing Demystified guides you through the process of list building and copywriting so you can start using this creative format to drive sales.

Email marketing can make up an integral part of your sales funnel, so Paulson’s clear and reader-friendly insights are really valuable.

  • Author: Matthew Paulson
  • Length: 254 pages
  • Published in: 2019
  • Amazon Review Score: 4.3/5

Get the book here: Email Marketing Demystified

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Digital marketing books (that don’t feature on this list) can sometimes be a bit dry. Not so with Content Inc.

Author Joe Pulizzi is the founder of the Content Marketing Institute, and in this engaging guide he tells you all you need to know about establishing a content-based business model.

Pulizzi runs you through how he did this with his own business, enabling you to reverse engineer the process and create loyal customers with a valuable content offering.

You’re also taken through examples of a wide range of iconic and challenger brands that have achieved this.

  • Author: Joe Pulizzi
  • Length: 368 pages
  • Published in: 2021
  • Amazon Review Score: 4.7/5

Get the book here: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The Best Digital Marketing Books About Growth Hacking

Growth hacking is a term that has increasingly come into to use in the last few years. Growth hacking agencies like Klint focus on creating dramatic increases in performance for startups and small businesses, using a variety of techniques.

Likewise, digital marketing books about growth hacking provide a wide range of information about an eclectic area.

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Investors increasingly demand fast growth from their start up investments, and this is where growth hacking comes in.

Hacking Growth is co-authored by Sean Ellis, the founder of a growth hacking focused SaaS company. The book takes a look at some of the largest growth hacking success stories like AirBnb, Uber, and LinkedIn.

This book is a practical guide that walks you through the process of rapidly acquiring customers and building your business.

  • Author: Sean Ellis & Morgan Brown
  • Length: 320 pages
  • Published in: 2017
  • Amazon Review Score: 4.5/5

Get the book here: Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Growth Hacker Marketing

If only there was a fully outlined process for growth hacking your business…

With Growth Hacker Marketing, there is!

With a bit of PR, a little advertisement and some marketing skills, you’ll create measurable growth for your business.

In this digital marketing book, Holiday gives you the theory, the tools to plan, and the practical steps that you need.

  • Author: Ryan Holiday
  • Length: 176 pages
  • Published in: 2014
  • Amazon Review Score: 4.4/5

Get the book here: Growth Hacker Marketing

The Best Digital Marketing Books About Persuasion

When you boil it down, all digital marketing is about persuasion in some form another.

Whether you’re persuading someone to visit your site with a valuable piece of content, sign up to your mailing list, or buy your product, persuasion techniques are integral.

This section of the list features the best digital marketing books around that deal with the subject of persuasion.

Blink: The Power of Thinking Without Thinking

Bad decisions often come from overthinking, or not trusting your gut. In Blink, author Malcolm Gladwell helps you to find the right questions to ask yourself.

Effective decision-making is such a crucial component in business, and in marketing in particular, and quantity over quality is never the way to go.

If you’re interested in improving the way you think in order to achieve better results, this bestseller is the book for you.

  • Author: Malcolm Gladwell
  • Length: 296 pages
  • Published in: 2007
  • Amazon Review Score: 4.6/5

Get the book here: Blink: The Power of Thinking Without Thinking

Positioning: The Battle for Your Mind

This marketing classic is all about getting into your customer’s heads. In such a crowded marketplace, it can be tricky to stand out, and Positioning helps you to do this.

While the book was published a while back, it still contains valuable information on how to improve your branding strategy and persuade your audience that your business is the right choice.

  • Author: Al Ries & Jack Trout
  • Length: 272 pages
  • Published in: 1981
  • Amazon Review Score: 4.4/5

Get the book here: Positioning: The Battle for Your Mind

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

The only way you can influence people is to understand what drives their actions in the first place.

Choice Factory makes a compelling case around behavioural biases influencing purchasing decisions.

Of course, knowing why people make the decisions they do represents a huge opportunity from a marketing perspective. The book is easily digestible, with short chapters that reveal the secrets and how-to for simple cognitive tactics that will grow your business in no-time.

  • Author: Richard Shotton
  • Length: 202 pages
  • Published in: 2018
  • Amazon Review Score: 4.7/5

Get the book here: The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Exactly What to Say: The Magic Words for Influence and Impact

The ability to persuade people verbally has always been relevant in business, but with the rise of video in marketing, it’s become even more essential.

Exactly What to Say coaches you in the art of verbal communication and persuasion, a valuable end result that many of the best digital marketing books touch upon.

Improvements to your speaking skills can result in greater reach and the growth of your marketing strategy, so this book is a must-read.

  • Author: Phil M. Jones
  • Length: 148 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: Exactly What to Say: The Magic Words for Influence and Impact

Win Bigly: Persuasion in a World Where Facts Don’t Matter

Author of Win Bigly, Scott Adams, was one of the first was one of the first people to predict Donald Trump’s election in 2016. He knows a lot when it comes to persuasive skills and how to make them work to your advantage.

Regardless of your feelings about Trump, most people would agree that he is an extremely persuasive person.

Many digital marketing books approach the topic from a different perspective, and Win Bigly falls into this category.

It teaches you why make-believe often beats hard and cold facts, and shows you how to master the craft of influencing people. Mastering this skillset can help you with everything from direct response copywriting to customer perception.

  • Author: Scott Adams
  • Length: 320 pages
  • Published in: 2018
  • Amazon Review Score: 4.4/5

Get the book here: Win Bigly: Persuasion in a World Where Facts Don’t Matter

The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

If you don’t have people hooked in one or two sentences, they’ll probably move on.

The original One Sentence Persuasion Course does what it says on the tin – literally one sentence you could use to influence others in your writing or speaking.

This expanded version has a slightly longer word count!

Author Blair Warren teaches you a series of strategies that will help you to connect with people, giving you an additional tool in your marketing toolkit.

  • Author: Blair Warren
  • Length: 30 pages
  • Published in: 2013
  • Amazon Review Score: 4.7/5

Get the book here: The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

You, Inc.: The Art Of Selling Yourself

You, Inc. teaches you how to better sell yourself – and your brand.

Whatever it is you offer; brands stand or fall based on the people that represent them.

Like many of the digital marketing books on this list, You,Inc. is easy to read and grasp, and it’s packed with humerous stories and real-life experience.

If you want to grow your business, working on improving yourself isn’t a bad place to start.

  • Author: Harry Beckwith & Christine K. Clifford
  • Length: 336 pages
  • Published in: 2011
  • Amazon Review Score: 4.4/5

Get the book here: You, Inc.: The Art Of Selling Yourself

Contagious: Why Things Catch On

In Contagious, author Jonah Berger analyses why and how different products and brands have become popular, providing you with a roadmap to emulate this success.

The book lists many of the fundamentals of good marketing you can’t take for granted, covering topics like email marketing, word-of-mouth, and social influence.

Contagious provides you specific, real-world examples of some of the best marketing practices that are relevant.

  • Author: Jonah Berger
  • Length: 256 pages
  • Published in: 2016
  • Amazon Review Score: 4.7/5

Get the book here: Contagious: Why Things Catch On

Hit Makers: The Science of Popularity in an Age of Digital Distraction

This national bestseller takes a deep-dive into the reasons behind virality. Author Derek Thompson, a Senior Editor at The Atlantic, investigates why people like the things they do.

Through an examination of hits in both business and culture, this digital marketing book comprehensively demonstrates that quality is only one component of success.

Hit Makers is an essential read for anyone who wants to take the lessons from politics, pop culture, and social media and apply them to the business world.

  • Author: Derek Thompson
  • Length: 368 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: Hit Makers: The Science of Popularity in an Age of Digital Distraction

Pre-suasion: A Revolutionary Way to Influence and Persuade

Giving someone a push towards a desired direction may seem like a small thing, but it’s actually a complicated process.

Many of the best digital marketing books take a complex topic and simplify down into a series of strategies and tips, and Pre-Suasion falls into this category.

It teaches you the different ways in which you can prime your audience so they are more receptive to your desired outcome. A Wall Street Journal best-seller, Robert Cialdini’s book is a thoughtful and fascinating take on persuasion within marketing.

  • Author: Robert Cialdini
  • Length: 432 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: Pre-suasion: A Revolutionary Way to Influence and Persuade

Influence: The Psychology of Persuasion

The second book from Robert Cialdini to feature on this list of the best digital marketing books, The Psychology of Persuasion examines the psychology behind why people say yes.

More importantly, it teaches you how to ethically implement this in your day-to-day life and in marketing situations. The book examines the six different pillars of persuasion, so if you’re looking to get a thorough grounding in psychological principles then this book is an excellent choice.

  • Author: Robert Cialdini
  • Length: 336 pages
  • Published in: 2006
  • Amazon Review Score: 4.6/5

Get the book here: Influence: The Psychology of Persuasion

The Best Digital Marketing Books About Product and User Experience

While product and user experience are, in many ways, wildly different than digital marketing, there are some overlaps.

Ultimately, one cannot exist without the other. You can have the best product in the world, but if nobody knows about it then you’re unlikely to generate many sales.

Taking a marketing-centric view of product and website design can therefore lead to massive benefits later down the line.

This list of the best digital marketing books that touch upon product and user experience is useful for any who would reap those benefits.

Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

The subscription business model has grown by over 435% in the past 9 years – which is just one statistic that illustrates the importance of Tzuo’s book.

Marketing subscription-model businesses presents its own unique challenges. More than merely focusing on different metrics like Customer Lifetime Value and Churn Rate, your whole marketing strategy becomes even more focused on customer retention.

Subscribed guides you through the different aspects of marketing for subscription-based businesses, so if this is osmething that you’re currently wrestling with this is the book for you.

  • Author: Tien Tzuo & Gabe Weisert
  • Length: 324 pages
  • Published in: 2018
  • Amazon Review Score: 4.4/5

Get the book here: Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

CMOs and Customer Service Managers are increasingly realizing the overlap between their departments. As customer experience becomes more and more important to businesses, chatbots provide one solution that helps to bridge the gap between the two departments.

While ostensibly falling into the customer service domain, chatbots are able to help marketers with improved data sets, happier customers, and personalization opportunities. Conversational Marketing provides a blue-print for success for companies who are exploring the possibility of chatbots.

  • Author: David Cancel & Dave Gerhardt
  • Length: 288 pages
  • Published in: 2019
  • Amazon Review Score: 4.6/5

Get the book here: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

When Coffee and Kale Compete: Become Great at Making Products People Will Buy

When Coffee & Kale Compete possibly has the most unusual title of all the digital marketing books on this list. But the content of the book is anything but.

As mentioned earlier, creating a winning marketing strategy or an innovative product in isolation is unlikely to yield results.

Instead, a holistic approach to business growth is much more likely to result in success. This book helps you become better at both the product and marketing side of a business, so neatly fits into this hypothesis.

  • Author: Alan Klement
  • Length: 227 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: When Coffee and Kale Compete: Become Great at Making Products People Will Buy

Hooked: How to Build Habit-Forming Products

Author Nir Eyal – who has an excellently named blog called NirandFar.com – provides practical advice to company builders on how to create products and businesses that people can’t help but use.

Hooked is based on Eyal’s years of research on why some products fail and why others succeed. Rather than becoming bogged down with overly theoretical points, this digital marketing book is easily digestible for founders, marketers, and developers alike.

  • Author: Nir Eyal
  • Length: 256 pages
  • Published in: 2014
  • Amazon Review Score: 4.6/5

Get the book here: Hooked: How to Build Habit-Forming Products


Don’t Make Me Think: A Common Sense Approach to Web Usability

Steve Krug’s well-written, witty guide is a web usability bible. The book takes a look at the fundamentals of designing a good website or app, including the structure of your site, where you should put your headings, and how to create something that customers can use intuitively.

The book really helps you to appreciate that each website or app is actually made up of thousands of different choices, and that the choices you make can have a drastic difference on your customer’s experience – and therefore their likelihood to purchase or become a repeat customer.

  • Author: Steve Krug
  • Length: 216 pages
  • Published in: 2013
  • Amazon Review Score: 4.6/5

Get the book here: Don’t Make Me Think: A Common Sense Approach to Web Usability

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

A business’ success depends on the customers that support it. Expectations are always evolving, which is why knowing what your audience wants is the only way you can deliver.

Webb shows you the strategies you can use that allow you adjust to a rapidly changing business environment, and he does it by teaching you how to understand what your customers love.

Gaining a clearer understanding of your customers is the recipe for success in today’s customer-centric world, and What Customers Crave will assist you in gaining insight into this.

  • Author: Nicholas J. Webb
  • Length: 256 pages
  • Published in: 2016
  • Amazon Review Score: 4.2/5

Get the book here: What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

The Best Digital Marketing Books About Psychology

This section of the list focuses on books about psychology and career advice in digital marketing.

Understanding how people think gives you a distinct advantage when it comes to selling any product.

Modern digital marketing is awash with psychological theory, with techniques like FOMO (Fear of missing out) and social proof finding their basis in the field.

Marketers who use and research psychological theory can create campaigns and content that is more effective.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity Inc. is written by the president of Pixar – a company that knows a thing or two about innovation. While the book doesn’t directly reference digital marketing, there are heaps of transferrable lessons.

The best digital marketing books can be found in the most unlikely of places, and Creativity Inc. will tell you how to overcome some of the biggest challenges to creating something original.

  • Author: Ed Catmull
  • Length: 432 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Start with Why: How Great Leaders Inspire Everyone to Take Action

This book is designed to help you to make your marketing strategy, and business, more profitable.

Author Simon Sinek, whose TED Talk is the third most-watched in history, guides you through the process of discovering the ‘why’ behind your product.

Start with Why delves into psychology and provides examples of great leaders in business as society, from Steve Jobs to Martin Luther King Jr.

  • Author: Simon Sinek
  • Length: 256 pages
  • Published in: 2011
  • Amazon Review Score: 4.6/5

Get the book here: Start with Why: How Great Leaders Inspire Everyone to Take Action

Misbehaving: The Making of Behavioral Economics

This psychology and digital marketing book focuses on two main subjects. That human behavior can be predicted. And that people are prone to making mistakes.

Written by Nobel Laureate Richard H. Thaler, Misbehaving blends psychology and economics and offers readers a way to predict the human element within business.

  • Author: Richard H. Thaler
  • Length: 432 pages
  • Published in: 2016
  • Amazon Review Score: 4.6/5

Get the book here: Misbehaving: The Making of Behavioral Economics

Whatever You Think, Think The Opposite

Author Paul Ardern was the Executive Creative Director of advertising behemoth Saatchi & Saatchi. In this book, the late copywriting great covers dozens of topics from innovation to marketing and psychology to science.

The book is for anyone who appreciates a witty and alternative perspective on advertising and marketing.

It’s perfect as a reference book for aspiring marketers to keep with them.

  • Author: Paul Arden
  • Length: 144 pages
  • Published in: 2006
  • Amazon Review Score: 4.5/5

Get the book here: Whatever You Think, Think The Opposite

Originals: How Non-Conformists Move the World

Originals is a New York Times Bestseller that counts Facebook COO Sheryl Samberg as one of its fans.

Using stories and research that spans the worlds of business, sport, and culture, this book provides crucial knowledge on how you can restructure your organization to reject conformity and find insights in the most unlikely of places.

Originals is for marketers who see the value of originality and ideas that go against the grain.

  • Author: Adam Grant
  • Length: 352 pages
  • Published in: 2017
  • Amazon Review Score: 4.6/5

Get the book here: Originals: How Non-Conformists Move the World

Thinking, Fast and Slow

In Thinking, Fast and Slow, psychology is analysed in the context of the way people make decisions.

Author Daniel Kahneman analyzes the two different ways that people make decisions in both their personal and business lives. As a result, marketers are given insights on how to influence customer behavior, and how to improve their own choices.

The book is a New York Times Bestseller, with over 2 million copies sold.

  • Author: Daniel Kahneman
  • Length: 499 pages
  • Published in: 2013
  • Amazon Review Score: 4.6/5

Get the book here: Thinking, Fast and Slow

The Icarus Deception

Most people have heard the story of Icarus – a man who flew to close to the sun with wings made of wax and fell to his death. Godin argues that the lesson learnt from this, namely that you should always play it safe, is counterproductive.

Rather than explicitly dealing with advertising or content like some of the other digital marketing books on this list, The Icarus Deception instead focuses on how you can change the way you work by viewing your work in a more expressive way.

  • Author: Seth Godin
  • Length: 256 pages
  • Published in: 2012
  • Amazon Review Score: 4.5/5

Get the book here: The Icarus Deception

The Undoing Project: A Friendship That Changed Our Minds

Behavioral economics, which was theorized a few decades ago by Daniel Kahneman & Amos Tversky, changed how we see data, human patterns and analytical science.

In The Undoing Project, author Michael Lewis examines how Kahneman and Tversky’s work altered our perception of reality, and pulls lessons we can use from it.

This book is particularly useful for marketers because it allows for a deeper understanding of customer behavior and business learnings.

  • Author: Michael Lewis
  • Length: 368 pages
  • Published in: 2017
  • Amazon Review Score: 4.4/5

Get the book here: The Undoing Project: A Friendship That Changed Our Minds

Nudge: Improving Decisions About Health, Wealth, and Happiness

From what to have for breakfast to on which side of the pillow we’re calling it a day. Human lives are based on decision making.

A poor choice usually comes from how unaware people are of the factors that lead them on a specific path. Nudge allows you to understand and improve your decision making. This, in turn, leads to a deeper understanding of customer decision making.

  • Author: Richard H. Thaler & Cass R. Sunstein
  • Length: 312 pages
  • Published in: 2009
  • Amazon Review Score: 4.5/5

Get the book here: Nudge: Improving Decisions About Health, Wealth, and Happiness

The Best Referral and Affiliate Marketing Books

Recommendations from third parties are not a new concept in marketing. However, the explosion of referral and affiliate marketing has really changed the landscape for digital marketers.

This section of the list focuses on the best referral & affiliate marketing books to help marketers navigate this ever changing field.

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

It can be hard to find referral and affiliate marketing books that cover the subject in enough depth. Fortunately, Magnetic Marketing is a great example of a well-researched and well-thought out guide.

Rather than bombarding you with research and theories, the book is more of a practical “how-to” for marketers and small business owners alike.

  • Author: Dan S. Kennedy
  • Length: 200 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

Some people say that samples taste better cause they’re free.

Providing gifts to your customers, or potential customers, is a great way to keep them in your funnel. Giftology argues that gifting is a science, and it sets about giving you the insight necessary to fully utilize the power of gifts.

Author John Ruhlin demonstrates the power of using gifts to increase your referrals and improve your customer retention.

  • Author: John Ruhlin
  • Length: 185 pages
  • Published in: 2016
  • Amazon Review Score: 4.7/5

Get the book here: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

The Best Social Media Marketing Books

Social media marketing has become one of the cornerstones of modern marketing.

It’s one of the best ways to gain exposure for a business, but it’s not without it’s challenges.

An effective social media strategy can dramatically increase brand awareness, improve customer perception of a business, and forge a valuable connection between a business and its customers.

This list of the best social media marketing books outlines the best books to help you navigate everything Instagram, Facebook, LinkedIn, and more.

InstaBrain: The New Rules for Marketing to Generation Z

With Instabrain, you don’t have to be a programmer to make the most out of IG’s marketing algorithm.

Many social media marketing books examine the psychology behind social media, and InstaBrain is great for this. It helps you to develop a strategy specifically for your business in order to boost your engagement on Instagram.

If your business is strongly targeting younger customers, this book is a good choice.

  • Author: Sarah Weise
  • Length: 432 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: InstaBrain: The New Rules for Marketing to Generation Z

The New Rules of Marketing and PR: How to Use Social Media & Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR runs you through the gamut of marketing in the internet age. From SEO and content creation to video and apps, Scott’s social media marketing books outlines marketing strategies that work today.

This book has sold 400,000 copies sold and has had multiple updates to reflect the rapidly changing nature of digital marketing. If you’re after a comprehensive guide to marketing and PR, this is the book for you.

  • Author: David Meerman Scott
  • Length: 448 pages
  • Published in: 2020
  • Amazon Review Score: 4.5/5

Get the book here: The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly

The Business of Social Media: Clients and Customers Not Just Likes & Followers

While social media is a fun pastime for many people, for businesses it’s a serious medium to convey their brand and products and engage with their audience.

Social media marketing books can often focus merely on growing your following or engagement on SoMe. While this is valuable, ultimately the end goal is to create customers.

Angela Denton provides you with the process to do this, and is aimed at small business owners.

  • Author: Angela K Denton
  • Length: 204 pages
  • Published in: 2018
  • Amazon Review Score: 4.4/5

Get the book here: The Business of Social Media: Clients and Customers Not Just Likes & Followers

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Like other entries on this list, this is one of the best social media marketing books.

Author Andrew Macarthy present five hundred practical ways for you to upgrade your social media marketing. It covers the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and many more.

The book is targeted at start ups and budding entrepreneurs, and is written in an intentionally jargon-free way.

  • Author: Andrew Macarthy
  • Length: 233 pages
  • Published in: 2020
  • Amazon Review Score: 4.4/5

Get the book here: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

The Best All Round Digital Marketing Books

Sometimes, the best books are the ones that take a wider view.

This section of the list features the best digital marketing books about everything from strategy to SEO and career advice.

Many of the books give you an overview of the entire field of digital marketing, rather than focusing in on a specific area, while others zoom in and cover a specific topic in great detail.

The Lead Machine: The Small Business Guide to Digital Marketing

The Lead Machine does what it says on the tin: explains to small businesses how to generate more leads. More leads equals more conversions, which of course is only a good thing.

The book contains practical and actionable advice on the different methods of lead generation available to small businesses within the field of digital marketing.

Like many of the best digital marketing books that feature on this list, Lead Machine is authored by someone with a great deal of experience in their field. In this case, author Rich Brooks is the founder and president of a US based-marketing agency.

  • Author: Rich Brooks
  • Length: 320 pages
  • Published in: 2017
  • Amazon Review Score: 4.2/5

Get the book here: The Lead Machine: The Small Business Guide to Digital Marketing

Link building can be tricky. Particularly for small businesses. In The Ultimate Guide to Link Building, you’ll discover how to create content and build a backlink profile that will outstrip your competitors.

The book is packed with almost half a century of link-building experience, and it is a must read for SEO professionals.

  • Author: Garrett French & Eric Ward
  • Length: 260 pages
  • Published in: 2020
  • Amazon Review Score: 4.8/5

Get the book here: Ultimate Guide to Link Building

Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

If you’re trying to get through to your audience in a saturated market, Content Marketing for PR could be the book for you.

Author Trevor Young teaches you how to expand your connection with your customers in order to humanize your company.

With such a high importance on personalization in marketing now, building influence and trust with your audience has never been more essential.

  • Author: Trevor Young
  • Length: 386 pages
  • Published in: 2019
  • Amazon Review Score: 4.5/5

Get the book here: Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy is one of the digital marketing books that takes a more holistic view of the industry, acting as a reference point and overview of online marketing.

The book covers a really broad range of topics, from the AI tools you can use for social media through to building consumer trust with your marketing strategy.

If you’re after a blend of theory and practical advice, Kingsnorth book is a valuable resource.

  • Author: Simon Kingsnorth
  • Length: 384 pages
  • Published in: 2019
  • Amazon Review Score: 4.5/5

Get the book here: Digital Marketing Strategy: An Integrated Approach to Online Marketing

This Is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin has authored a number of the digital marketing books on this list, and there’s a good reason for that.

His engaging and witty writing style is highly compelling, and This Is Marketing is a particularly good example of this. Positioning, out-of-date approaches, and the role of tension in the purchase decision are just some of the topics examined in the book.

Godin’s extensive experience in marketing is evident in the book.

  • Author: Seth Godin
  • Length: 288 pages
  • Published in: 2018
  • Amazon Review Score: 4.6/5

Get the book here: This Is Marketing: You Can’t Be Seen Until You Learn to See

The 22 Immutable Laws of Marketing

Considered by some to be a marketing bible, The 22 Immutable Laws of Marketing lists the essential rules that marketers should never break.

While the book is fairly old, it still contains valuable insights and advice the today’s marketers should heed. It’s a useful guide book of tips and warnings of what not to do when running a marketing campaign, and as such it should feature on the book shelf of every marketer.

  • Author: Al Ries & Jack Trout
  • Length: 143 pages
  • Published in: 1994
  • Amazon Review Score: 4.6/5

Get the book here: The 22 Immutable Laws of Marketing

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

In Play Bigger, the founders of a well-thought of Silicon Valley advisory agency take a look at some of the largest trend-setting companies around.

The authors dub these giants “category kings” – businesses that have established a new industry single-handedly. The book includes companies like Amazon, Uber, and Ikea.

This digital marketing book is perfect for anyone who, rather than disrupting a market, is looking to create a market.

  • Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
  • Length: 272 pages
  • Published in: 2016
  • Amazon Review Score: 4.6/5

Get the book here: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

Rather than just presenting a theoretical formula, the 10x Marketing Formula is one the best digital marketing books for demonstrable evidence for growth.

The book is written by Garrett Moon, the CEO of marketing SaaS CoSchedule. Moon managed to grow his business from nothing to 1.3M+ monthly page views in the space of four years using his formula, so there are certainly valuable lessons to be learnt from it.

  • Author: Garrett Moon
  • Length: 366 pages
  • Published in: 2018
  • Amazon Review Score: 4.5/5

Get the book here: 10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The End of Competitive Advantage focuses on marketing strategy. Author Rita McGrath, a Columbia Business School Professor and internationally recognized authority, argues that as marketing is constantly evolving, marketing strategy must follow suit.

The book is packed with examples of challenger brands who have upset the status quo, and it acts as a valuable source of information for marketers who are looking to keep up with the latest trends.

  • Author: Rita Gunther McGrath
  • Length: 240 pages
  • Published in: 2013
  • Amazon Review Score: 4.4/5

Get the book here: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy is particularly useful for B2B founders that are looking to find least competitive space in which to operate.

The book predominantly focuses on ways in which you can outperform your rivals – a crucial objective in such a crowded marketplace.

Like many of the best digital marketing books, Blue Ocean Strategy has stood the test of time – it’s still in print 30 years after its release.

  • Author: W. Chan Kim & Renee Mauborgne
  • Length: 217 pages
  • Published in: 1994
  • Amazon Review Score: 4.6/5

Get the book here: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant


Widen your perspective and check out these B2B marketing blogs.


Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Aspiring digital marketers will find this book incredibly helpful. As will, for that matter, marketing pros who are looking to brush up on their skillset.

Authors Gil & Anya Gildner present the skills that are most relevant for a successful career in marketing today.

The book helps you to grasp the main structures holding up marketing campaigns, enabling you to figure out how to set up your own campaign.

  • Author: Gil & Anya Gildner
  • Length: 205 pages
  • Published in: 2019
  • Amazon Review Score: 4.4/5

Get the book here: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Tap: Unlocking the Mobile Economy

Tap is one of the digital marketing books on the list that takes a lazer-focus on a specific area. Anindya Ghose guides you through the variables of dealing with mobile in the 2020s.

Much of this is concerned with the power of data and mobile marketing, and is particularly fascinating when it describes the contradictory nature of customer behavior.

For example, people dislike ads, yet fear missing out on offers, they value their privacy, but are happy to give it up in exchange for free products.

  • Author: Anindya Ghose
  • Length: 240 pages
  • Published in: 2018
  • Amazon Review Score: 4.4/5

Get the book here: Tap: Unlocking the Mobile Economy

Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

David R. Bell’s Location is (Still) Everything argues that while the online world is becoming increasingly important, the real-world still plays a critical role when it comes to the decisions we make.

The book will be particularly useful for anyone who is involved in eCommerce, but it’s also useful for marketers who are interested in the power of location to shape the way consumers shop.

  • Author: David R. Bell
  • Length: 240 pages
  • Published in: 2014
  • Amazon Review Score: 4.4/5

Get the book here: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

The Best Damn Web Marketing Checklist, Period! 2.0

There’s a lot of things to remember when you’re building a website – or optimizing your current one.

While content management systems (CMS) are increasingly able to do the more technical work for you, there are still hundreds of decisions that you have to make.

The Best Damn Web Marketing Checklist gives you a complete fool-proof guide for web marketing, and as such it gets a deserving place on our list of the best digital marketing books.

  • Author: Stoney deGeyter
  • Length: 268 pages
  • Published in: 2017
  • Amazon Review Score: 4.2/5

Get the book here: The Best Damn Web Marketing Checklist, Period! 2.0

The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

The Unexpected is jam-packed with strategies that you can use to enhance your business and increase customer lifetime value.

The book is designed to serve an eclectic audience, and will be equally as useful to marketers as it is to business owners or customer service reps.

It presents strategies that rely on creativity rather than just financial muscle, and is written by the founder of a $10-billion organization and the co-author of an Amazon #1 bestseller.

  • Author: Howard Brodsky & Dustin S. Klein
  • Length: 192 pages
  • Published in: 2015
  • Amazon Review Score: 4.2/5

Get the book here: The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

Running a business is no easy task, especially when the stakes are so high in the marketing sector.

Using a wealth of examples from a glittering marketing career to some of the world’s largest brands, Jay Abraham examines different strategies businesses can use to maximize revenue.

The best digital marketing books help you find something out of nothing, and Getting Everything You Can Out of All You’ve Got is particularly effective at this.

  • Author: Jay Abraham
  • Length: 384 pages
  • Published in: 1997
  • Amazon Review Score: 4.6/5

Get the book here: Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

3 Months to No.1: The “No-Nonsense” SEO Playbook For Getting Your Website Found on Google

The whole point of creating content is, of course, to get it on the first page of Google’s search results. Or even better, get it to the number one spot.

Author Will Combe, who runs an SEO agency in London, provides his tips, tricks, and hacks for getting a number one search result in this straight-talking guide.

It’s perfect for marketers and small businesses that are looking to harness the power of organic search and are looking for some expert tips.

  • Author: Will Coombe
  • Length: 247 pages
  • Published in: 2017
  • Amazon Review Score: 4.7/5

Get the book here: 3 Months to No.1: The 2019 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google

Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

Marketing can be pretty daunting nowadays if you’re not well-versed in the digital world.

Get Online provides help to those who aren’t so tech-savvy, giving a simple step-by-step guide for marketing your business.

This book is for anyone who’s looking to complement a traditional marketing strategy with digital methods, and isn’t too sure where to begin.

  • Author: Stacey Kehoe
  • Length: 214 pages
  • Published in: 2019
  • Amazon Review Score: 4.7/5

Get the book here: Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

Points: A Blue Print for Digital Marketing Strategy

Spontaneity is a great asset, but it’s essential to combine it with strategic planning. In Sergio Restrepo’s digital marketing book, you’re presented with the marketing blueprints that are crucial to success.

The methodology shared in Points is incredibly insightful, and will be useful to marketing pros and novices alike.

A sound plan, along with actionable steps, makes marketing significantly less daunting for the uninitiated, and this is where Points excels.

  • Author: Sergio Restrepo
  • Length: 286 pages
  • Published in: 2018
  • Amazon Review Score: 4.7/5

Get the book here: Points: A Blue Print for Digital Marketing Strategy

The Impact Equation: Are You Making Things Work or Just Making Noise?

The Impact Equation is written by Chris Brogan and Julien Smith, authors of bestseller Trust Agents, which explained that being human was enough to get businesses an online following.

In their sequel, Brogan and Smith argue that in an increasingly crowded marketplace, you need a great idea, the trust of your audience, and enough followers to get traction.

Focussing primarily on social media and content, digital marketing books like The Impact Equation are a great resource for both marketers and small business owners.

  • Author: Chris Brogan & Julien Smith
  • Length: 288 pages
  • Published in: 2012
  • Amazon Review Score: 4.6/5

Get the book here: The Impact Equation: Are You Making Things Work or Just Making Noise?

Selling the Invisible: A Field Guide to Modern Marketing

Author: Harry Beckwith

This New York Times Bestseller explains how businesses large and small can use modern marketing techniques to turn more of their prospects into clients.

Packed with interesting information, Selling the Invisible approaches marketing in layman’s terms, and the down-to-earth writing style is great for those who get overwhelmed with the large amount of technical terminology and acronyms within marketing.

This book will help you to build online marketing campaigns that are more successful.

  • Author: Harry Beckwith
  • Length: 272 pages
  • Published in: 2012
  • Amazon Review Score: 4.5/5

Get the book here: Selling the Invisible: A Field Guide to Modern Marketing

Crisis Ready: Building an Invincible Brand in an Uncertain World

No matter how forward-thinking you are when it comes to your business or marketing strategy, there will always be events that surprise you.

Whether it’s as large as a worldwide pandemic, or as localized as an important client heading elsewhere, author Melissa Agnes provides businesses with the tools they need to handle a crisis.

  • Author: Melissa Agnes
  • Length: 288 pages
  • Published in: 2017
  • Amazon Review Score: 4.7/5

Get the book here: Crisis Ready: Building an Invincible Brand in an Uncertain World

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Fundamentally, much of marketing comes down to storytelling. In Seth Godin’s bestseller, he argues that the best marketers don’t even speak about features or benefits anymore, but rather sell a story.

However, Godin cautions the reader that one of the most important aspects of this storytelling is authenticity.

This book is for anyone who wants to learn more about brand storytelling, and how to incorporate authenticity into their brand identity.

  • Author: Seth Godin
  • Length: 240 pages
  • Published in: 2012
  • Amazon Review Score: 4.5/5

Get the book here: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Conclusion

Marketers of every type can gain a lot from reading the best digital marketing books.

With so many great books out there, it can be hard to know where to begin.

Wherever you’re at in your career, it’s essential to continue improving your knowledge base – and digital marketing books are a great way to do this.

And if you’re still a bit lost when it comes to marketing, contact Klint for all the tips and advice you could need in the world of digital marketing.

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1 Comment

  1. Danial

    Wow! Too much knowledgeable stuff in a single blog. Loved it!

    Reply

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