The 70+ Most Useful Digital Marketing Books for 2021

In this post, we take a deep dive into the best digital marketing books around for 2021.

While there’s tons of information online about all the different topics within digital marketing, sometimes you just can’t beat a well-written and researched book for a deeper level of insight.

We’ve split our list of digital marketing books into different subtopics within marketing, so if there’s something you’re particularly interested to learn more about, take a look at the table of contents below to skip ahead!

We’ll cover everything from social media marketing books to affiliate marketing books.

Let’s jump right in.

The Best Digital Marketing Books About Advertising

Advertising can be a complicated process. Not only are great copywriting and graphic design skills required, but there’s an increasing need to understand the complexities of Google Ads and other platforms.

Some of the digital marketing books on this list predate the days of online advertising, while others are much more recent. Technological advances have certainly changed the way businesses advertise, but there’s still heaps of valuable information to be found in the old classics.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Written by copywriting expert Glenn Fisher, this book focuses on helping the reader to improve their direct response copywriting skills.

Direct response copywriting is all about inspiring an audience to take an immediate action, like sign up for a newsletter or purchase a product.

The Art of the Click provides advice on areas like how to make your copy more succinct, how to write a headline, and how to persuade your audience to become customers.

• Author: Glenn Fisher
• Length: 238 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

The Advertising Concept Book: Think Now, Design Later

The Advertising Concept Book is all about the big picture. It’s structured in a ‘course’ format, taking the reader from concept all the way through to a memorable ad campaign.

The book’s central argument is a strong one: that ideation is the most important part of any ad campaign.

Author Pete Barry guides you through the advertising process, providing lessons and exercises along the way. Some of the best digital marketing books provide you with practical, hands on tips, and this one definitely falls into that category.

• Author: Pete Barry
• Length: 296 pages
• Published in: 2016
• Amazon Review Score: 4.6/5

Get the book here: The Advertising Concept Book: Think Now, Design Later

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

The authenticity of copy is one the most important components of a successful ad campaign.

Powerful and meaningful advertisement can have a big impact on the success of business, and copywriting legend Joseph Sugarman imparts his tips and wisdom on how to achieve that success in this guide.

If you’ve never heard of Sugarman before, he’s widely regarded as one of the finest advertising minds ever.

So if you are working with content daily, this marketing book cannot be missed if you intend to go big in the marketing world.

• Author: Joseph Sugarman
• Length: 238 pages
• Published in: 2006
• Amazon Review Score: 4.6/5

Get the book here: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

AdCult USA

Rather than a step-by-step guide, Adcult USA is a thought-provoking examination of ads and the culture of America, and the rest of the Western world.

This digital marketing book is for those who want to find out why there is an overpopulation of ads and the reason behind their proliferation.

It also examines multi-channel advertisement strategies, and while this is only partially relevant in today’s digital world, there are still important lessons to be learnt.

• Author: James B. Twitchell
• Length: 296 pages
• Published in: 1997
• Amazon Review Score: 4.6/5

Get the book here: AdCult USA

Ogilvy on Advertising

Known as the ‘Father of Advertising’, David Ogilvy fundamentally changed the way businesses advertise today.

As the book was published in the 80s, some of the advice is now quite dated – finding an agency or a job in advertising is an entirely different process 40 years later.

However, Ogilvy’s tips on writing copy and ad ideation are absolute gold.

Ultimately, the fact that Ogilvy on Advertising is still in print 40 years after it was written is testament to its longevity and importance to the industry.

• Author: David Ogilvy
• Length: 224 pages
• Published in: 1985
• Amazon Review Score: 4.7/5

Get the book here: Ogilvy on Advertising

The Best Books About Branding

From graphic design to the messaging you use, effective branding can have a massive impact on how you business performs.

This list of the best digital marketing books that explore the topic of branding provide stacks of information for those who are optimizing or creating branding for their business.

Brand Thinking and Other Noble Pursuits

In Brand Thinking, branding authority Debbie Millman interviews a series of hihh profile names within the branding world.

Digital marketing books that provide a holistic discussion of the industry can be equally as valuable to readers as guides.

Brand Thinking will be interesting and useful to those who are new to the field or an old hand: you’ll find out what makes up a brand and recognise the importance of understanding all the components that orbit around it.

• Author: Debbie Millman
• Length: 336 pages
• Published in: 2013
• Amazon Review Score: 4.3/5

Get the book here: Brand Thinking and Other Noble Pursuits

How Brands Become Icons

How Brands Become Icons does what it says on the tin: examines how megabrands got to where they are today.

Featuring case studies on companies like Nike, Budweiser, Coca Cola, and Harley Davidson, those who are interested in branding will find this book fascinating.

Author Douglas B. Holt is a marketing professor at Harvard, and the information provided in the book provides the raw material for branding success.

• Author: Douglas B. Holt
• Length: 288 pages
• Published in: 2004
• Amazon Review Score: 4.6/5

Get the book here: How Brands Become Icons

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times bestselling author Donald Miller discussing messaging in this digital marketing book about building a successful and memorable brand.

Miller argues that using story points that everyone can relate to can help businesses to create a clearer offering for customers.

Building a Story Brand also examines why customers make purchases and how to create the most effective messaging.

• Author: Donal Miller
• Length: 240 pages
• Published in: 2017
• Amazon Review Score: 4.7/5

Get the book here: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Frist impressions count. Which is why a strong brand identity relies on coming up with the right name for your business.

Digital marketing books can offer a wider overview, or take a more focused approach on one topic, and Brand New Name falls into the latter category.

The book offers an easily digestible guide on how to create a pitch-perfect name for your brand, through a step-by-step system and real-life stories.

It also helps you to understand how your brand’s name can have a huge impact on your business. .

• Author: Jeremy Miller
• Length: 240 pages
• Published in: 2019
• Amazon Review Score: 4.6/5

Get the book here: Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity is catered toward the entire branding team, from marketers to graphic designers.

This comprehensive guide covers the entire branding process, from research and strategy all the way through to execution.

Wheeler’s digital marketing book features tools, checklists, case studies, and diagrams.

• Author: Alina Wheeler
• Length: 336 pages
• Published in: 2017
• Amazon Review Score: 4.6/5

Get the book here: Designing Brand Identity: An Essential Guide for the Whole Branding Team

The Best Digital Marketing Books About Copy & Content

Content is a great way to draw traffic to your page, and the best digital marketing books about copy and content are a fountain of information on how to provide value to your audience.

Improving your writing technique is an ongoing process, but these books provide a solid foundation for a highly useful skill.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Anyone can write, but it’s how they do it that counts.

Anyone who owns a website or social media account is required to use content writing skills.

Everybody Writes provides the roadmap for turning good content into great content, and examines how you can transform thoughts into words.

Handley aims to help you create out-of-this-world content and turn bright ideas into well-written pieces that’ll have customers returning to your site for more.

• Author: Ann Handley
• Length: 320 pages
• Published in: 2014
• Amazon Review Score: 4.6/5

Get the book here: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Good marketing isn’t about deluging your customers with a ton of meaningless content.

If you’re committed to them, they will most likely commit to you too. By understanding what caring for them can accomplish, you’ll be able to attract loyal consumers and deliver what matters to them.

Top of Mind will help you to find out how to produce enriched content for your business and how to forge a real-life relationship with your buyers.

• Author: John Hall
• Length: 208 pages
• Published in: 2017
• Amazon Review Score: 4.4/5

Get the book here: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

The goal of content creation is to create and end product that people want to engage with.

In Epic Content Marketing, serial marketing author Joe Pulizzi tells you exactly how to do this.

Time is more precious to your audience than ever, so in order to attract people with your content you need to provide something of value.

The best digital marketing books about content provide a framework for you to provide value, and this one is no different.

You’ll learn how to attract and keep the minds of your spectators and become part of their day-to-day routines.

• Author: Joe Pulizzi
• Length: 352 pages
• Published in: 2013
• Amazon Review Score: 4.5/5

Get the book here: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Powering Content: Building a Nonstop Content Marketing Machine

Powering Content teaches you how to construct meaningful posts that attract your customers and encourage them to view you as a respectable source of key information.

The book provides examples and exercises on how to grow your content into a vehicle that converts your audience into paying customers or clients.

It covers areas like content strategy, content creation, and content management.

• Author: Laura Busche
• Length: 308 pages
• Published in: 2017
• Amazon Review Score: 4.8/5

Get the book here: Powering Content: Building a Nonstop Content Marketing Machine

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

According to Kurtz, marketing is life (or the other way around).

It is the foundation of the natural human habit of sharing.

While Overdeliver focuses on copywriting and content writing, it also takes a wider look at different issues within the world of marketing.

Discover why customer service should be of great concern to marketers, which metrics you should be tracking, and the importance of multi-channel marketing.

• Author: Brian Kurtz
• Length: 312 pages
• Published in: 2019
• Amazon Review Score: 4.7/5

Get the book here: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

This digital marketing book is entirely concerned with one topic: writing great copy.

Through interviews and case studies Mark Shaw’s guide gives you all the information you need about writing effective copy for digital media, branding, advertising, direct marketing, and everything in between.

Shaw has over 25 years experience writing copy for some of the largest brands in the world, and his wisdom on the topic will prove valuable for aspiring or established copywriters alike.

• Author: Mark Shaw
• Length: 240 pages
• Published in: 2012
• Amazon Review Score: 4.5/5

Get the book here: Copywriting: Successful Writing for Design, Advertising and Marketing

Email Marketing Demystified

The old ‘email is dead‘ debate has been raging for decades now, and while no-one can predict the future, at a bare minimum it doesn’t seem like the medium is disappearing any time soon.

Matthew Paulson’s Email Marketing Demystified guides you through the process of list building and copywriting so you can start using this creative format to drive sales.

Email marketing can make up an integral part of your sales funnel, so Paulson’s clear and reader-friendly insights are really valuable.

• Author: Matthew Paulson
• Length: 254 pages
• Published in: 2019
• Amazon Review Score: 4.3/5

Get the book here: Email Marketing Demystified

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Digital marketing books (that don’t feature on this list) can sometimes be a bit dry. Not so with Content Inc.

Author Joe Pulizzi is the founder of the Content Marketing Institute, and in this engaging guide he tells you all you need to know about establishing a content-based business model.

Pulizzi runs you through how he did this with his own business, enabling you to reverse engineer the process and create loyal customers with a valuable content offering.

You’re also taken through examples of a wide range of iconic and challenger brands that have achieved this.

• Author: Joe Pulizzi
• Length: 368 pages
• Published in: 2021
• Amazon Review Score: 4.7/5

Get the book here: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The Best Digital Marketing Books About Growth Hacking

Growth hacking is a term that has increasingly come into to use in the last few years. Growth hacking agencies like Klint focus on creating dramatic increases in performance for startups and small businesses, using a variety of techniques.

Likewise, digital marketing books about growth hacking provide a wide range of information about an eclectic area.

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Investors increasingly demand fast growth from their start up investments, and this is where growth hacking comes in.

Hacking Growth is co-authored by Sean Ellis, the founder of a growth hacking focused SaaS company. The book takes a look at some of the largest growth hacking success stories like AirBnb, Uber, and LinkedIn.

This book is a practical guide that walks you through the process of rapidly acquiring customers and building your business.

• Author: Sean Ellis & Morgan Brown
• Length: 320 pages
• Published in: 2017
• Amazon Review Score: 4.5/5

Get the book here: Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Growth Hacker Marketing

If only there was a fully outlined process for growth hacking your business…

With Growth Hacker Marketing, there is!

With a bit of PR, a little advertisement and some marketing skills, you’ll create measurable growth for your business.

In this digital marketing book, Holiday gives you the theory, the tools to plan, and the practical steps that you need.

• Author: Ryan Holiday
• Length: 176 pages
• Published in: 2014
• Amazon Review Score: 4.4/5

Get the book here: Growth Hacker Marketing

The Best Digital Marketing Books About Persuasion

When you boil it down, all digital marketing is about persuasion in some form another.

Whether you’re persuading someone to visit your site with a valuable piece of content, sign up to your mailing list, or buy your product, persuasion techniques are integral.

This section of the list features the best digital marketing books around that deal with the subject of persuasion.

Blink: The Power of Thinking Without Thinking

Bad decisions often come from overthinking, or not trusting your gut. In Blink, author Malcolm Gladwell helps you to find the right questions to ask yourself.

Effective decision-making is such a crucial component in business, and in marketing in particular, and quantity over quality is never the way to go.

If you’re interested in improving the way you think in order to achieve better results, this bestseller is the book for you.

• Author: Malcolm Gladwell
• Length: 296 pages
• Published in: 2007
• Amazon Review Score: 4.6/5

Get the book here: Blink: The Power of Thinking Without Thinking

Positioning: The Battle for Your Mind

This marketing classic is all about getting into your customer’s heads. In such a crowded marketplace, it can be tricky to stand out, and Positioning helps you to do this.

While the book was published a while back, it still contains valuable information on how to improve your branding strategy and persuade your audience that your business is the right choice.

• Author: Al Ries & Jack Trout
• Length: 272 pages
• Published in: 1981
• Amazon Review Score: 4.4/5

Get the book here: Positioning: The Battle for Your Mind

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

The only way you can influence people is to understand what drives their actions in the first place.

Choice Factory makes a compelling case around behavioural biases influencing purchasing decisions.

Of course, knowing why people make the decisions they do represents a huge opportunity from a marketing perspective. The book is easily digestible, with short chapters that reveal the secrets and how-to for simple cognitive tactics that will grow your business in no-time.

• Author: Richard Shotton
• Length: 202 pages
• Published in: 2018
• Amazon Review Score: 4.7/5

Get the book here: The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Exactly What to Say: The Magic Words for Influence and Impact

The ability to persuade people verbally has always been relevant in business, but with the rise of video in marketing, it’s become even more essential.

Exactly What to Say coaches you in the art of verbal communication and persuasion, a valuable end result that many of the best digital marketing books touch upon.

Improvements to your speaking skills can result in greater reach and the growth of your marketing strategy, so this book is a must-read.

• Author: Phil M. Jones
• Length: 148 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: Exactly What to Say: The Magic Words for Influence and Impact

Win Bigly: Persuasion in a World Where Facts Don’t Matter

Author of Win Bigly, Scott Adams, was one of the first was one of the first people to predict Donald Trump’s election in 2016. He knows a lot when it comes to persuasive skills and how to make them work to your advantage.

Regardless of your feelings about Trump, most people would agree that he is an extremely persuasive person.

Many digital marketing books approach the topic from a different perspective, and Win Bigly falls into this category.

It teaches you why make-believe often beats hard and cold facts, and shows you how to master the craft of influencing people. Mastering this skillset can help you with everything from direct response copywriting to customer perception.

• Author: Scott Adams
• Length: 320 pages
• Published in: 2018
• Amazon Review Score: 4.4/5

Get the book here: Win Bigly: Persuasion in a World Where Facts Don’t Matter

The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

If you don’t have people hooked in one or two sentences, they’ll probably move on.

The original One Sentence Persuasion Course does what it says on the tin – literally one sentence you could use to influence others in your writing or speaking.

This expanded version has a slightly longer word count!

Author Blair Warren teaches you a series of strategies that will help you to connect with people, giving you an additional tool in your marketing toolkit.

• Author: Blair Warren
• Length: 30 pages
• Published in: 2013
• Amazon Review Score: 4.7/5

Get the book here: The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

You, Inc.: The Art Of Selling Yourself

You, Inc. teaches you how to better sell yourself – and your brand.

Whatever it is you offer; brands stand or fall based on the people that represent them.

Like many of the digital marketing books on this list, You,Inc. is easy to read and grasp, and it’s packed with humerous stories and real-life experience.

If you want to grow your business, working on improving yourself isn’t a bad place to start.

• Author: Harry Beckwith & Christine K. Clifford
• Length: 336 pages
• Published in: 2011
• Amazon Review Score: 4.4/5

Get the book here: You, Inc.: The Art Of Selling Yourself

Contagious: Why Things Catch On

In Contagious, author Jonah Berger analyses why and how different products and brands have become popular, providing you with a roadmap to emulate this success.

The book lists many of the fundamentals of good marketing you can’t take for granted, covering topics like email marketing, word-of-mouth, and social influence.

Contagious provides you specific, real-world examples of some of the best marketing practices that are relevant.

• Author: Jonah Berger
• Length: 256 pages
• Published in: 2016
• Amazon Review Score: 4.7/5

Get the book here: Contagious: Why Things Catch On

Hit Makers: The Science of Popularity in an Age of Digital Distraction

This national bestseller takes a deep-dive into the reasons behind virality. Author Derek Thompson, a Senior Editor at The Atlantic, investigates why people like the things they do.

Through an examination of hits in both business and culture, this digital marketing book comprehensively demonstrates that quality is only one component of success.

Hit Makers is an essential read for anyone who wants to take the lessons from politics, pop culture, and social media and apply them to the business world.

• Author: Derek Thompson
• Length: 368 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: Hit Makers: The Science of Popularity in an Age of Digital Distraction

Pre-suasion: A Revolutionary Way to Influence and Persuade

Giving someone a push towards a desired direction may seem like a small thing, but it’s actually a complicated process.

Many of the best digital marketing books take a complex topic and simplify down into a series of strategies and tips, and Pre-Suasion falls into this category.

It teaches you the different ways in which you can prime your audience so they are more receptive to your desired outcome. A Wall Street Journal best-seller, Robert Cialdini’s book is a thoughtful and fascinating take on persuasion within marketing.

• Author: Robert Cialdini
• Length: 432 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: Pre-suasion: A Revolutionary Way to Influence and Persuade

Influence: The Psychology of Persuasion

The second book from Robert Cialdini to feature on this list of the best digital marketing books, The Psychology of Persuasion examines the psychology behind why people say yes.

More importantly, it teaches you how to ethically implement this in your day-to-day life and in marketing situations. The book examines the six different pillars of persuasion, so if you’re looking to get a thorough grounding in psychological principles then this book is an excellent choice.

• Author: Robert Cialdini
• Length: 336 pages
• Published in: 2006
• Amazon Review Score: 4.6/5

Get the book here: Influence: The Psychology of Persuasion

The Best Digital Marketing Books About Product and User Experience

While product and user experience are, in many ways, wildly different than digital marketing, there are some overlaps.

Ultimately, one cannot exist without the other. You can have the best product in the world, but if nobody knows about it then you’re unlikely to generate many sales.

Taking a marketing-centric view of product and website design can therefore lead to massive benefits later down the line.

This list of the best digital marketing books that touch upon product and user experience is useful for any who would reap those benefits.

Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

The subscription business model has grown by over 435% in the past 9 years – which is just one statistic that illustrates the importance of Tzuo’s book.

Marketing subscription-model businesses presents its own unique challenges. More than merely focusing on different metrics like Customer Lifetime Value and Churn Rate, your whole marketing strategy becomes even more focused on customer retention.

Subscribed guides you through the different aspects of marketing for subscription-based businesses, so if this is osmething that you’re currently wrestling with this is the book for you.

• Author: Tien Tzuo & Gabe Weisert
• Length: 324 pages
• Published in: 2018
• Amazon Review Score: 4.4/5

Get the book here: Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

CMOs and Customer Service Managers are increasingly realizing the overlap between their departments. As customer experience becomes more and more important to businesses, chatbots provide one solution that helps to bridge the gap between the two departments.

While ostensibly falling into the customer service domain, chatbots are able to help marketers with improved data sets, happier customers, and personalization opportunities. Conversational Marketing provides a blue-print for success for companies who are exploring the possibility of chatbots.

• Author: David Cancel & Dave Gerhardt
• Length: 288 pages
• Published in: 2019
• Amazon Review Score: 4.6/5

Get the book here: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

When Coffee and Kale Compete: Become Great at Making Products People Will Buy

When Coffee & Kale Compete possibly has the most unusual title of all the digital marketing books on this list. But the content of the book is anything but.

As mentioned earlier, creating a winning marketing strategy or an innovative product in isolation is unlikely to yield results.

Instead, a holistic approach to business growth is much more likely to result in success. This book helps you become better at both the product and marketing side of a business, so neatly fits into this hypothesis.

• Author: Alan Klement
• Length: 227 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: When Coffee and Kale Compete: Become Great at Making Products People Will Buy

Hooked: How to Build Habit-Forming Products

Author Nir Eyal – who has an excellently named blog called NirandFar.com – provides practical advice to company builders on how to create products and businesses that people can’t help but use.

Hooked is based on Eyal’s years of research on why some products fail and why others succeed. Rather than becoming bogged down with overly theoretical points, this digital marketing book is easily digestible for founders, marketers, and developers alike.

• Author: Nir Eyal
• Length: 256 pages
• Published in: 2014
• Amazon Review Score: 4.6/5

Get the book here: Hooked: How to Build Habit-Forming Products

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Don’t Make Me Think: A Common Sense Approach to Web Usability

Steve Krug’s well-written, witty guide is a web usability bible. The book takes a look at the fundamentals of designing a good website or app, including the structure of your site, where you should put your headings, and how to create something that customers can use intuitively.

The book really helps you to appreciate that each website or app is actually made up of thousands of different choices, and that the choices you make can have a drastic difference on your customer’s experience – and therefore their likelihood to purchase or become a repeat customer.

• Author: Steve Krug
• Length: 216 pages
• Published in: 2013
• Amazon Review Score: 4.6/5

Get the book here: Don’t Make Me Think: A Common Sense Approach to Web Usability

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

A business’ success depends on the customers that support it. Expectations are always evolving, which is why knowing what your audience wants is the only way you can deliver.

Webb shows you the strategies you can use that allow you adjust to a rapidly changing business environment, and he does it by teaching you how to understand what your customers love.

Gaining a clearer understanding of your customers is the recipe for success in today’s customer-centric world, and What Customers Crave will assist you in gaining insight into this.

• Author: Nicholas J. Webb
• Length: 256 pages
• Published in: 2016
• Amazon Review Score: 4.2/5

Get the book here: What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

The Best Digital Marketing Books About Psychology

This section of the list focuses on books about psychology and career advice in digital marketing.

Understanding how people think gives you a distinct advantage when it comes to selling any product.

Modern digital marketing is awash with psychological theory, with techniques like FOMO (Fear of missing out) and social proof finding their basis in the field.

Marketers who use and research psychological theory can create campaigns and content that is more effective.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

After everything that’s already been created you’d think there is no space for new ideas. But, oh boy, there’s so much left to be done.

For the first time get an all-access pass into the guiding spirit of the most acclaimed creators of ever lasting and most heart-felt stories of all times. Understand what real authenticity looks like and be able to apply their incredibly effective (and profitable) techniques on your own work. You’ll be learning about creativity-driven Pixar Studios and how they have managed to dominate the universe of animation.

• Author: Ed Catmull
• Length: 432 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Start with Why: How Great Leaders Inspire Everyone to Take Action

A concept? That is in fact, the easy step.

But if you don’t know the reason behind what you’re doing, you might as well go back to square one. Whether it’s art, business or politics; the answers to all questions on success start with Because… Why is a brand globally renowned? Why is this great? Why a specific product instead of another? Recognize the right track as you ask yourself – Why am I doing this? Whatever drives you to do what you do; learn to answer this and you’ll figure out the purpose of your brand’s existence.

• Author: Simon Sinek
• Length: 256 pages
• Published in: 2011
• Amazon Review Score: 4.6/5

Get the book here: Start with Why: How Great Leaders Inspire Everyone to Take Action

Misbehaving: The Making of Behavioral Economics

1. Human behavior can be predicted.
2. People are prone to make mistakes.
3. A Nobel Award winner can tell you all he knows about it.

Economy is not even simple on a piece of paper. So the reality of actual economic patterns is that they’re so volatile as the ever changing actions of the agents who’re behind it: humans. You’ll get leading information on the works of the irrational part inside peoples’ minds and how to add it to your marketing strategy. The not-so-logical logic of the brain will become your new asset.

• Author: Richard H. Thaler
• Length: 432 pages
• Published in: 2016
• Amazon Review Score: 4.6/5

Get the book here: Misbehaving: The Making of Behavioral Economics

Whatever You Think, Think The Opposite

How good you want to be sets the ground for whatever you’re trying to accomplish. And what you’re thinking is the foundation for your business’ growth.

Arden hacks the marketing world. By talking philosophy, science and horrible advice he’s built a book you should be devouring.

The advertisement universe is all about thoughts being materialized, which is why this little guide teaches you about a new approach to master the ability to control your mindset. You’ll be able to understand the meaning of dual thinking and how it reflects on your, and your brand’s lives.

• Author: Paul Arden
• Length: 144 pages
• Published in: 2006
• Amazon Review Score: 4.5/5

Get the book here: Whatever You Think, Think The Opposite

Originals: How Non-Conformists Move the World

Extra-ordinary people. Your everyday common folks who stand out for deciding to mess things up a bit. They don’t conform to what the world tells them to do, and neither should you.

Bright ideas don’t come in boxes, and this business book teaches you that asking the question no one dares to ask is what jolts new ideas. You’ll open a door to a concept of how to think and it will shake your perspective on how original thoughts are born. Yank away the strict policy that limits your thoughts and let your head come up with new stuff and recognize your mind’s true potential.

• Author: Adam Grant
• Length: 352 pages
• Published in: 2017
• Amazon Review Score: 4.6/5

Get the book here: Originals: How Non-Conformists Move the World

Thinking, Fast and Slow

Some stuff is too good to be true. This is way too good, and definitely true. You can understand economical patterns, how people affect it, why humans like to vacation in Bali and the reasons behind it all. Yes, it’s all in one book.

Once more, psychology will be the under the spot-light of the decision track-record of consumers. You’ll be able to grip why is it that understanding the human mind means basically figuring out how the world of marketing works. You’ll learn why irrationality is not an enemy. Play with it you can turn it into your strategic ally.

• Author: Daniel Kahneman
• Length: 499 pages
• Published in: 2013
• Amazon Review Score: 4.6/5

Get the book here: Thinking, Fast and Slow

The Icarus Deception

Don’t be afraid to fly too close to the sun. Godin will show you how you can outdo yourself in the marketing cosmos as he explains it as a form of art.

Constantly progressing, get inside the head of a cult marketer to understand how to work on your brand’s advertisement from a flexible and always-evolving point of view. You’ll be pushed to adapt an artist’s attitude. Open up to new possibilities, ideas and tools, and project them onto your own masterpiece: your business. Follow the guide on how to create outstanding results by stepping outside of enclosed mind spaces, you’ll be splashing some paint outside your canvas.

• Author: Seth Godin
• Length: 256 pages
• Published in: 2012
• Amazon Review Score: 4.5/5

Get the book here: The Icarus Deception

The Undoing Project: A Friendship That Changed Our Minds

What is known as behavioral economics was born a few decades ago. This changed how we see data, human patterns and analytical science and it has found its way into the marketing scope.

The implications of this theory range from political regulations to the medical field. The Undoing Project wants you to understand the abilities of the mind when it comes to perceiving and creating whatever it is we call reality. By getting a hold of how human perception works, you’ll be able to apply it in any particular line of work and turn it into organic growth.

• Author: Michael Lewis
• Length: 368 pages
• Published in: 2017
• Amazon Review Score: 4.4/5

Get the book here: The Undoing Project: A Friendship That Changed Our Minds

Nudge: Improving Decisions About Health, Wealth, and Happiness

From what to have for breakfast to on which side of the pillow we’re calling it a day. Human lives are based on decision making.

A poor choice usually comes from how unaware people are of the factors that lead them on a specific path. This is why you need a Nobel Winner and a Harvard Professor to showcase a series of examples and walk you through the susceptibility of the human brain, and how it is you can work on it. By understanding a mindset you’ll get a grip on giving people the little nudge towards a decision path without taking away their liberty to choose.

• Author: Richard H. Thaler & Cass R. Sunstein
• Length: 312 pages
• Published in: 2009
• Amazon Review Score: 4.5/5

Get the book here: Nudge: Improving Decisions About Health, Wealth, and Happiness

The Best Referral and Affiliate Marketing Books

Recommendations from third parties are not a new concept in marketing. However, the explosion of referral and affiliate marketing has really changed the landscape for digital marketers.

This section of the list focuses on the best affiliate marketing books to help marketers navigate this ever changing.

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Everyone knows good marketing is magnetic. But do they actually know this? Sometimes advertisement seems to be a mashup of trends someone found floating around.

Attracting people is quite the challenge in today’s hyper-connected world, making them stay? Even tougher.

The Kennedy’s have always held a sh*t ton of secrets. Even though not tied to the political family, this Kennedy doesn’t stay behind. He waltzes in to show you the hidden ways of growing your business while creating a reliable plan for it. His book teaches you about a company’s sustainability, how it’s constructed and the up-keeping it needs.

• Author: Dan S. Kennedy
• Length: 200 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

Have you ever heard samples taste better cause they’re free? This is basically the front gate to someone becoming a customer.

Gifting is a science, for it has to be done methodically. It is art, for it requires depth of form and content meaning. And Giftology will give you an insight on how to learn to balance this scientific art.

You’ll understand how to build a paradise amidst the hell of never-ending noisy (and sometimes creepy) ads, and how to keep the customers you land. Rulin teaches you how to organically un-market the marketing experience to get the best out of it.

• Author: John Ruhlin
• Length: 185 pages
• Published in: 2016
• Amazon Review Score: 4.7/5

Get the book here: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

The Best Social Media Marketing Books

Social media marketing has become one of the cornerstones of modern marketing.

It’s one of the best ways to gain exposure for a business, but it’s not without it’s challenges.

An effective social media strategy can dramatically increase brand awareness, improve customer perception of a business, and forge a valuable connection between a business and its customers.

This list of the best social media marketing books outlines the best books to help you navigate everything Instagram, Facebook, LinkedIn, and more.

InstaBrain: The New Rules for Marketing to Generation Z

You shouldn’t have to be a programmer to get access to hack IG’s marketing algorithm, right? There’s the elements that just don’t appeal to the audience, and well…there’s the ones that do. You should definitely know about the latter.

InstaBrain will help you point out every detail about how to hand-craft a strategy specifically for your business so you can turn it into dripping honey inside a bee cave. This book will get you to boost the engagement you need and guide you through a platform swarmed with ads and a crazy amount of content posted by the second.

• Author: Ed Catmull
• Length: 432 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: InstaBrain: The New Rules for Marketing to Generation Z

The New Rules of Marketing and PR: How to Use Social Media & Viral Marketing to Reach Buyers Directly

Transition to the marketing world from another field has never been this simple, specially when the rules of the game have taken a dramatic turn.

Offline? Yeah, of course it still counts. But this means nothing if you don’t master your way around the virtual laws of the marketing industry. You’ll be going through all the basics of the internet universe. Whether it’s SEO or content creation, you’ll learn practical principles to get your product on the run. These are today’s current market strategies, they’re what you need to take the first step towards winning the game.

• Author: David Meerman Scott
• Length: 448 pages
• Published in: 2020
• Amazon Review Score: 4.5/5

Get the book here: The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly

The Business of Social Media: Clients and Customers Not Just Likes & Followers

Yeah, it’s cute and all when they like your post. But marketing is organic which craves engagement that’s alive, and this means reaching out to their souls (and their credit cards).

A small-business type of person? This might be the Social media marketing book that opens the door to the no-brainer guide to boost the connections you need. Simple and elegant, this manual teaches you the essentials when it comes to awakening honest interest in your crowd. A relatable real-life experience from a social media marketing expert that keeps the focus on what you and your business actually require.

• Author: Angela K Denton
• Length: 204 pages
• Published in: 2018
• Amazon Review Score: 4.4/5

Get the book here: The Business of Social Media: Clients and Customers Not Just Likes & Followers

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

If you’ve gone through the pains of googling “marketing tips” and burned through them in zero seconds, here you have 500 of them to try out. This is one of the Top social media marketing books of all time.

Social Media might seem pretty straight forward, yet Macarthy has come up with five hundred practical ways you can work on your marketing game. The best part is you don’t have to quit your job and spend you life savings’ on this. Spare a few minutes a day and learn to understand the mechanism of the now-essential online advertisement through social platforms, boost your engagement and grow-hack your bizz.

• Author: Andrew Macarthy
• Length: 233 pages
• Published in: 2018
• Amazon Review Score: 4.4/5

Get the book here: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

The Best All Round Digital Marketing Books

Sometimes, the best books are the ones that take a wider view.

This section of the list features the best digital marketing books about everything from strategy to SEO and career advice.

Many of the books take a broader view on the field of marketing, giving you an overview of the entire field of digital marketing, rather than focusing in on a specific area.

The Lead Machine: The Small Business Guide to Digital Marketing

Top ranking, high engagement, optimal site marketing, non-stop internet leads and sky-rocketing sales? Yes, please.

All of the above are the result of a practical and simple principle applicable to every business out in the field, and it’s out for the grabbing. By understanding about all these key components that make up a great campaign, you’ll be applying them to your own brand advertisement process in no-time. After getting the The Lead Machine, this pocket guide will no doubt become your growth whisperer, and probably your strategic marketing manager as well.

• Author: Rich Brooks
• Length: 320 pages
• Published in: 2017
• Amazon Review Score: 4.2/5

Get the book here: The Lead Machine: The Small Business Guide to Digital Marketing

The Ultimate Guide to Link Building

Wise men used to say that the greatest things in life require little words to describe them.

A book packed with almost half a decade of link-building experience and the simplicity of how do it effortlessly. The complicated translated into English, and all the items you need inside a single book master-piece. Not so much the IOT, but the internet of people. You’ll be able to fully comprehend and integrate into your workspace marketing methods aimed at linking. Learn how to master the web’s connections and build your network from the marketing Jedi themselves.

• Author: Garrett French & Eric Ward
• Length: 260 pages
• Published in: 2020
• Amazon Review Score: 4.8/5

Get the book here: Ultimate Guide to Link Building

Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

With millions of posts by the minute, is it even possible to get your content out there? Yes, and funny enough, the main ingredient is you.

Consumers have been, exhaustively, practically bullied into becoming distrustful of what companies preach. Understanding old methods don’t work will help you stand out from the rest. This way you’ll learn how to get noticed and show the tired buyers that unlike so many others, you do care. In this content marketing book, PR and marketing get married and have a gorgeous baby called Success of your business within the reach of your hand.

• Author: Trevor Young
• Length: 386 pages
• Published in: 2019
• Amazon Review Score: 4.5/5

Get the book here: Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

Digital Marketing Strategy: An Integrated Approach to Online Marketing

What is better than a great book? Its improved version.

An online marketing book that’s literally your own virtual map to go from zero to hero in a non-stop environment. These will be your stepping stones, from social media must-knows to the world of marketing AI and customer trust inside a single book. You want to take home this overview of all the state-of-the-art tools to walk your way from online strategy to actually building a brand and engaging your crowd. You’ll be able to quickly skim over the available channels no marketer should be missing on.

• Author: Simon Kingsnorth
• Length: 384 pages
• Published in: 2019
• Amazon Review Score: 4.5/5

Get the book here: Digital Marketing Strategy: An Integrated Approach to Online Marketing

This Is Marketing: You Can’t Be Seen Until You Learn to See

There’s a word for unwanted publicity: SPAM.

What better way to understand your buyers than to become them? You sell stuff, but you buy stuff as well. In a world in which we’re all consumers the fundamental skill a marketer cannot lack is perspective. Dig deep into your customers’ minds (not in the creepy way). Learn what they like so you can provide what they want, understand what it is that matters and build a strategy around it. The value you can offer draws the line between a simple buyer and a faithful client.

• Author: Seth Godin
• Length: 288 pages
• Published in: 2018
• Amazon Review Score: 4.6/5

Get the book here: This Is Marketing: You Can’t Be Seen Until You Learn to See

The 22 Immutable Laws of Marketing

We change and so does the world…but maybe Elvis would’ve liked Starbucks as well.

Some laws are ever-lasting; this means backed by decades of being applied in a system that evolves every single day. Change sometimes means the same what in a different when. An ever-bending marketing world actually stands on pillars of undying parameters. Human psychology has been a core concept towards the understanding of successful processes that make up businesses get to the top, and how they manage to stay there. You need to understand you, understand your brand, learn the language of your market. Find the necessary parts to piece together a true advertiser’s headspace.

• Author: Al Ries & Jack Trout
• Length: 143 pages
• Published in: 1994
• Amazon Review Score: 4.6/5

Get the book here: The 22 Immutable Laws of Marketing

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Authors: Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney

Straight out of the Valley, the know-how of the way great companies became great and the reason behind their system based on subdivision.

Category design as the heart of marketing by building up a system that creates demands from scratch. Not a chunk of theory but structured knowledge on how the buyer’s mind can be taught and how it plays an important role in new consumer habits being born. Come up with a new type of need, and find advise on what’s the proper way to sell it. Market through new classifications and manufacture a demand market for yourself.

• Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
• Length: 272 pages
• Published in: 2016
• Amazon Review Score: 4.6/5

Get the book here: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

The whole point of marketing is to convince someone to buy, right? Advertisement is meant to make you money, and every marketer should have the recipe to get sales-driven results.

Impossible is nothing, not even a tenfold profit of what you’ve invested. Beyond a theoretical formula, this content marketing book shows you the evidence of how Moon managed to accomplish this exponential growth. Author is even nice enough to tell you how to do it. From a first-hand dealer, you’ll gain the ability to be time-efficient and get all your efforts rewarded…times 10.

This top digital marketing book explains the intricate details and shortcuts to help you find your way by mapping out the 10x Formula.

• Author: Garrett Moon
• Length: 366 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: 10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Want different results? Change the way you do things. The exponential growth rate of the last years makes it virtually impossible to imitate the same marketing tactics used not so long ago and get the same outcome. Traditional approaches and contemporary needs are separated by miles of unmet needs. So why walk there when you can jump into a Ferrari with the keys on.

This book tells you how to keep your advertising strategy moving as fast as your business growth. Fast is the new black in this competitive market, and this book will tell you how to wear it best.

• Author: Rita Gunther McGrath
• Length: 240 pages
• Published in: 2013
• Amazon Review Score: 4.4/5

Get the book here: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Even the greatest of artists have had to work out one or two techniques to perfect their work. This Read is particularly good for B2B founders taht are looking to find least competitive space to operate.

Copy content is a piece of creative deed, that doesn’t mean there isn’t a systematic approach to it. Turn the competition irrelevant while applying guidelines and efficient time scheduling tactics to make the most of your agenda. You’ll learn how to build non-contesting marketing spaces with a practical set of rules. Within the current online and offline worlds of advertisement you’ll be able to take business growth to another level when getting rid of the competitive element first.

• Author: W. Chan Kim & Renee Mauborgne
• Length: 217 pages
• Published in: 1994
• Amazon Review Score: 4.6/5

Get the book here: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Widen your perspective and check out these B2B marketing blogs.

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Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

“Shoot first, ask later”. Okay, but where do I aim?

Competitive workspace and exponentially evolving marketing universe, doesn’t help when it comes to deciding where to go next, or where to start for that matter.

Grasp the main structures holding up marketing campaigns to figure out how to get started. It might not seem like it, but there are many stones waiting to be turned. Find highlighted ideas, tech-savvy skills and a direction to put your focus towards. You’ll be able to go through different ways to get things done and actually know where you’re shooting.

• Author: Gil & Anya Gildner
• Length: 205 pages
• Published in: 2019
• Amazon Review Score: 4.4/5

Get the book here: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Tap: Unlocking the Mobile Economy

Consumer trails in every available portable device are an asset that every marketing manual should mention. Good thing Ghose made a whole book about it.

People carry great economic power in their pockets, sometimes not even knowing about it. To understand the reason an individual’s data has been deemed the new currency you have to know what it can be done with it, and why its role and market value will do nothing but grow. You’ll be identifying and working with the nine constants that make up the equation of a person’s data trail.

• Author: Anindya Ghose
• Length: 240 pages
• Published in: 2018
• Amazon Review Score: 4.4/5

Get the book here: Tap: Unlocking the Mobile Economy

Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Are you aware of flat-earthers? Are you aware of those who claim location services don’t matter when it comes to business? Yeah, they hang out together.

The where of things plays a key aspect in defining a retail campaign. Every action that takes place online leaves an imprint, and the place it leaves it on makes a HUGE difference on how your marketing strategy should be built. Online commerce feeds off location and this book will help you comprehend it. You’ll understand the goals, aims and benefits from adapting to your costumers’ whereabouts, whether you’re talking local or world wide.

• Author: David R. Bell
• Length: 240 pages
• Published in: 2014
• Amazon Review Score: 4.4/5

Get the book here: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

The Best Damn Web Marketing Checklist, Period! 2.0

Building a website is now easier than your mom’s weekly grocery-shopping, and you even get a check list to do it.

This is a dummies-proof, step-by-step book that guides you throughout the often confusing process of creating a site for your brand from scratch. The topics will go from A to Z, making sure you don’t miss any musts. You’ll be getting actual lists you check your way through and by the end find out you’ve created your own online world. The book covers every existing marketing aspect that’s relevant in todays world and that you cannot afford to miss.

• Author: Stoney deGeyter
• Length: 268 pages
• Published in: 2017
• Amazon Review Score: 4.2/5

Get the book here: The Best Damn Web Marketing Checklist, Period! 2.0

The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Loyalty in exchange for excellent customer service is everything but unexpected. What really is though, is the ability to spark creativity, take it to the next level and turn it into a low cost business strategy.

Brodsky takes a stroll amongst every single bubble that makes up a company, and how to work with each one. A book designed as one-size-fits-all. It’ll help you to strategically build your business plan and how to successfully execute it. You’ll get a peek at all what you need to know about every sector a company needs to reach the so-desired breakthrough.

• Author: Howard Brodsky & Dustin S. Klein
• Length: 192 pages
• Published in: 2015
• Amazon Review Score: 4.2/5

Get the book here: The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

Give it all you’ve got and get the best out of your efforts. This program focuses on success of your brand through easy steps which amount to real progress.

Having a business is no easy task, specially when the stakes are so high in the marketing sector. This is why concept building is how you start moving towards steady growth.

Get a fresh set of eyes and recognize hidden gems that lay around you (and the tools to turn them into money). You’ll achieve this by becoming more flexible in a rushed world where the ones who survive are the ones who adapt.

• Author: Jay Abraham
• Length: 384 pages
• Published in: 1997
• Amazon Review Score: 4.6/5

Get the book here: Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

3 Months to No.1: The “No-Nonsense” SEO Playbook For Getting Your Website Found on Google

Have you ever been afraid to go past a few pages of search results? Thought so. No nonsense here, the point of having a website up is to have people spot it.

There’s a good way you can put together well-positioned content on the web, and Coombe, who’s by the way in charge of a SEO business in London, tells you all about it. You’ll be grasping the concepts behind what it takes to make your site be a top ranking one and how to get it there. Your traffic can actually go up without losing it’s organic shifts.

• Author: Will Coombe
• Length: 247 pages
• Published in: 2017
• Amazon Review Score: 4.7/5

Get the book here: 3 Months to No.1: The 2019 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google

Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

There’s a certain beauty to businesses that remain 100% offline. The one problem is that the probability of them losing their sales grows higher everyday as the internet world keeps expanding.

It is actually simple to hold on to the traditional identity of your business and take it online to keep up with the times. You can now get online once and for all by following 6 steps that boost your brand by impactful marketing tactics. This way you’ll be able to complement your customary methods with the current ones, and grab onto a life saver in an ocean of internet-savvy demand.

• Author: Stacey Kehoe
• Length: 214 pages
• Published in: 2019
• Amazon Review Score: 4.7/5

Get the book here: Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

Crossing The Chasm: Marketing and Selling Disruptive Products To Mainstream Customers

Whether you’re religious or not, this online marketing book will be your marketing bible and keep your original creativity alive amongst the mainstream masses while making it masses-appealing as well.

An updated version on how to sell within large markets taking into account state-of-the-art tech methods that are found on the field. You’ll be the know it all of types of consumers and how to spot them, getting your product to fly in a tech-driven market and grab onto the tools that make this work. This edition offers examples and new strategies for the current digital market.

• Author: Geoffrey A. Moore
• Length: 288 pages
• Published in: 2014
• Amazon Review Score: 4.6/5

Get the book here: Crossing The Chasm: Marketing and Selling Disruptive Products To Mainstream Customers

Points: A Blue Print for Digital Marketing Strategy

Spontaneity is a great asset (unless you’re German), but it’s your job to combine it with strategic planning or else you’d be throwing your efforts down the WC.

You’d be shocked to see how many companies deep-dive without an oxygen tank. They function reaction-based, dealing with whatever pops up and hoping for the best. You don’t wanna throw your business out in the open without a strong strategy holding it together. Straight to the POINTS, this method teaches you the crucial aspects needed for a steady digital marketing campaign. This marketing startegy book will be a personal butler, aiding you with building a resilient scheme every entrepreneur needs.

• Author: Sergio Restrepo
• Length: 286 pages
• Published in: 2018
• Amazon Review Score: 4.7/5

Get the book here: Points: A Blue Print for Digital Marketing Strategy

The Impact Equation: Are You Making Things Work or Just Making Noise?

Everyone is online. That’s cool, but makes business so much harder. This happens specially when you have to comb through digital noise to get from A to B.

Don’t be scared by “equation”. It just means you need chocolate chips to make your cookies taste better. Companies thrive on people, and who doesn’t like chocolate on their cookies?

This must read marketing book will tell you about the Impact Equation, what it is, how to use it and the advantages of incorporating it. You’ll learn how to bring out your essence and connect with costumers by building meaningful relationships with them.

• Author: Chris Brogan & Julien Smith
• Length: 288 pages
• Published in: 2012
• Amazon Review Score: 4.6/5

Get the book here: The Impact Equation: Are You Making Things Work or Just Making Noise?

Selling the Invisible: A Field Guide to Modern Marketing

Author: Harry Beckwith

Did you know a contemporary artist in France sold a space for a couple million bucks? Yes, as in, a portion of air.

You don’t have to own a product to sell it, modern marketing goes beyond offering objects. It actually profits from services, particularly in the age of virtual environments and pandemics. You’ll understand what it means to sell results instead of concrete elements, and the marketing strategies focused on the invisible parts of the formula. This Digital Marketing book will help you build a campaign around offering that which cannot be touched yet offers results as real as what’s within physical grasp.

• Author: Harry Beckwith
• Length: 272 pages
• Published in: 2012
• Amazon Review Score: 4.5/5

Get the book here: Selling the Invisible: A Field Guide to Modern Marketing

Crisis Ready: Building an Invincible Brand in an Uncertain World

Did you know the aviation sector offered one of the most stable and reliable work-spaces? Well, 2020 has barged in to prove the world wrong.

Uncertainty is a feared force; no gain can come without risking a little. Even so, the greatest foe in the marketing industry is a team not ready to anticipate and react to life’s surprises.

Build a bunker team. Put together a workforce that’s as ready for a zombie apocalypse as it is for Godzilla having a baby. The author talks to you from her own experience dealing with organizations in every field and the value of being ready for anything at all.

• Author: Ed Catmull
• Length: 288 pages
• Published in: 2017
• Amazon Review Score: 4.7/5

Get the book here: Crisis Ready: Building an Invincible Brand in an Uncertain World

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Making is believing, and believing makes up the norm.

Every organization around us is potentially a marketing one. This is all about manufacturing an authentic truth, and this marketing book is all about helping you achieve that.

Stories will always sell more than a soulless stone-cold feature list. This is why realistic stories can capture your audience’s heart, along with their wallets of course. You’ll be competent on understanding how marketing stories are the essence of every successful campaign. Godin will help you distinguish original stories that thrive on the people’s perspective on reality.

• Author: Seth Godin
• Length: 240 pages
• Published in: 2012
• Amazon Review Score: 4.5/5

Get the book here: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Conclusion

Marketers of every type can gain a lot from reading the best digital marketing books.

With so many great books out there, it can be hard to know where to begin.

Wherever you’re at in your career, it’s essential to continue improving your knowledge base – and digital marketing books are a great way to do this.

And if you’re still a bit lost when it comes to marketing, contact Klint for all the tips and advice you could need in the world of digital marketing.